Laying down a concept note for  launching & sustaining the strategy on  Online Marketing platforms
Introduction SPANCO   Golden Key Solutions ,  a collaborated entity of two distinctly varied professional corporations, is...
Spanco GKS…..Beyond BPO <ul><li>After proving our expertise in the BPO & ITES industry for almost 5 years, Spanco GKS expl...
The Purpose <ul><ul><li>Spanco GKS will work with Your Organization to support them for all Online marketing requirements....
The challenge The challenge and purpose of this proposal is to ultimately increase the Brand Awareness of your organizatio...
Brand Awareness Increased Sale HOW? Online Offline Information Channel
Online Brand & Reputation Management
Do you think Social Media is Not Important?
A Few facts about Social Media Years to Reach 500 million…. Facebook added 100 million users in less than 9 months 38 yrs ...
Still Think Social Media is Not Important? Welcome to the Revolution…
Power of social Media There are 200, 000, 000 Blogs   54% of bloggers post content or tweet daily 78% of the consumers tru...
So why aren't people doing it? <ul><ul><li>46% of the companies surveyed claim that there isn't enough knowledgeable staff...
Proposed Model- 1 Concept note for the marketing strategy Developing a mascot for the brand Sustained strategy on social m...
Concept Note <ul><li>Strategy </li></ul><ul><li>Give the brand a face and hence connect with the users on a personal level...
Social Media Strategy Social media optimization allows you to promote your company’s product & services through an interac...
Social media has millions of users around the world and the number keeps increasing, everyday.  We help you to tap the imm...
<ul><li>Link building- through blog articles, whitepapers, comments, and content updates for more site traffic. </li></ul>...
Qatar Day
Few Facts- <ul><li>More than 1500 daily unique visitors </li></ul><ul><li>One of the fastest growing website </li></ul><ul...
Solutions Offered By Qatar Day <ul><li>Flash Banner on the Home Page </li></ul><ul><li>Web space on individual pages. </li...
Flash Banner on the Home Page
Web Space on Individual Pages <ul><li>Qatar Day as a website has unique individual pages featuring latest updates: </li></...
Example Look on the Entertainment Page
Your World Your Space <ul><li>Your Space to talk about your business!!! </li></ul><ul><li>Your Personalized Space to talk ...
Viewers  Choice Viewers Choice
Viewers  Choice NAME: Mr. Joseph AGE:  30 Current Profile – Platinum Trainer at  XYZ Gym PROFESSION: Physical Trainer EDUC...
What's in it for you??? <ul><li>Branding </li></ul><ul><li>Marketing </li></ul><ul><li>New Followers </li></ul><ul><li>Mor...
Shukran! Connect with us! Gurpreet Singh Ahuja AGM-Projects [email_address] M- +974-33251417 Zohar Jivan Manager-Projects ...
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Social Media Marketing

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Social Media Marketing

  1. 1. Laying down a concept note for launching & sustaining the strategy on Online Marketing platforms
  2. 2. Introduction SPANCO Golden Key Solutions , a collaborated entity of two distinctly varied professional corporations, is a leading provider of State of the Art Contact Centre and BPO services and IT services from the Gulf Countries. Through a combination of experience, people, latest technologies, domain expertise and rigorous quality processes, the company helps clients improve operations, quality and efficiency, while lowering costs by outsourcing. <ul><li>Spanco Golden Key Solutions offers customized and comprehensive customer care solutions to </li></ul><ul><li>Telecommunications </li></ul><ul><li>Banking and Financial Services </li></ul><ul><li>Media </li></ul><ul><li>And Many More </li></ul>
  3. 3. Spanco GKS…..Beyond BPO <ul><li>After proving our expertise in the BPO & ITES industry for almost 5 years, Spanco GKS explores the World Wide Web and goes BEYOND BPO </li></ul>Few of our latest initiatives Web Souq (Qatar Day, My Car Souq, Bank Souq) Marhaba Dial Uniqtel And many more <ul><li>Spanco GKS has slowly and steadily diversified into the following new verticals: </li></ul><ul><ul><li>Online Market Research </li></ul></ul><ul><ul><li>Social CRM </li></ul></ul><ul><ul><li>Social Media Commerce </li></ul></ul><ul><ul><li>Online Reputation Management </li></ul></ul>We are also developing an in-house team of designers and application developers on Mobile and Digital platforms to offer a 360 degree experience By 2012, we see ourselves leading the social web revolution in MENA region.
  4. 4. The Purpose <ul><ul><li>Spanco GKS will work with Your Organization to support them for all Online marketing requirements. </li></ul></ul>
  5. 5. The challenge The challenge and purpose of this proposal is to ultimately increase the Brand Awareness of your organization. It has been correctly identified that one of the primary issues to be addressed is the low levels of awareness within the broader mass market.
  6. 6. Brand Awareness Increased Sale HOW? Online Offline Information Channel
  7. 7. Online Brand & Reputation Management
  8. 8. Do you think Social Media is Not Important?
  9. 9. A Few facts about Social Media Years to Reach 500 million…. Facebook added 100 million users in less than 9 months 38 yrs 13 yrs 4 yrs
  10. 10. Still Think Social Media is Not Important? Welcome to the Revolution…
  11. 11. Power of social Media There are 200, 000, 000 Blogs 54% of bloggers post content or tweet daily 78% of the consumers trust their peer recommendations Only 14% trust advertisements
  12. 12. So why aren't people doing it? <ul><ul><li>46% of the companies surveyed claim that there isn't enough knowledgeable staff in place to help support the effort </li></ul></ul>
  13. 13. Proposed Model- 1 Concept note for the marketing strategy Developing a mascot for the brand Sustained strategy on social media platforms 2 3 Qatar Day 4
  14. 14. Concept Note <ul><li>Strategy </li></ul><ul><li>Give the brand a face and hence connect with the users on a personal level. </li></ul><ul><li>Use the forums for increasing interaction with the target audience </li></ul><ul><li>Make crucial announcements to give updates about the happenings at client </li></ul><ul><li>Be seen in the news and blogs enough to establish the brand name of choice in lead generation activities </li></ul><ul><li>Benefits </li></ul><ul><li>Direct communication with potential and existing customers </li></ul><ul><li>Increase in “Productivity” while creating a brand </li></ul><ul><li>Creates a lasting impression about the brand. A very powerful branding mechanism </li></ul><ul><li>Drive traffic to targeted pages of client website as well as blog pages. </li></ul>
  15. 15. Social Media Strategy Social media optimization allows you to promote your company’s product & services through an interactive method. You can be popular among the social media users and can leverage your business, through social media optimization. <ul><li>Advantage: </li></ul><ul><li>Brand building </li></ul><ul><li>Increased inbound links and direct referrals </li></ul><ul><li>Reaching targeted market segment </li></ul><ul><li>Negligible media costs </li></ul><ul><li>Increased site traffic </li></ul>
  16. 16. Social media has millions of users around the world and the number keeps increasing, everyday. We help you to tap the immense potential of social media to your advantage. Our Deliverables- SMM Strategy Account setup/enhance & promotion Account Management & updates Ads campaign mgmt. Fan seeding Custom Background design Wikis promotion Article writing
  17. 17. <ul><li>Link building- through blog articles, whitepapers, comments, and content updates for more site traffic. </li></ul><ul><li>Bookmarking and tagging- through appropriate tags and notes, for making your website popular. </li></ul><ul><li>Continuous monitoring and analysis- monitoring progress and suggesting tips to improve the social media marketing campaigns. </li></ul><ul><li>Creative marketing- Introduction of informative contents and creative marketing strategies for better site traffic. </li></ul>Our Deliverables-
  18. 18. Qatar Day
  19. 19. Few Facts- <ul><li>More than 1500 daily unique visitors </li></ul><ul><li>One of the fastest growing website </li></ul><ul><li>Highest number (45000+) of page views as compared to all other websites in Qatar. </li></ul><ul><li>More than 15 different unique features </li></ul><ul><li>Catch news at a speed of light </li></ul><ul><li>Entertainment at your doorstep </li></ul><ul><li>Live updates from Aladdin (Admin Blogger) </li></ul><ul><li>Excellent presence on Social Media Platforms </li></ul><ul><li>Many More… </li></ul>
  20. 20. Solutions Offered By Qatar Day <ul><li>Flash Banner on the Home Page </li></ul><ul><li>Web space on individual pages. </li></ul><ul><li>Your World Your Space…. </li></ul>
  21. 21. Flash Banner on the Home Page
  22. 22. Web Space on Individual Pages <ul><li>Qatar Day as a website has unique individual pages featuring latest updates: </li></ul><ul><li>Blogs </li></ul><ul><li>Events </li></ul><ul><li>Classifieds: Cars, Accommodation, Home Appliances, Electronics & </li></ul><ul><li>Mobiles </li></ul><ul><li>Gallery: Pictures & Videos </li></ul><ul><li>Q&A </li></ul><ul><li>Aladdin's Blog </li></ul><ul><li>Entertainment: Restaurants, Weekend Planner, Movies, Shopping, Nightlife </li></ul><ul><li>Contest </li></ul><ul><li>News </li></ul>Advertise your brand on these pages and attract crowd from various demographics
  23. 23. Example Look on the Entertainment Page
  24. 24. Your World Your Space <ul><li>Your Space to talk about your business!!! </li></ul><ul><li>Your Personalized Space to talk to your fans.. </li></ul><ul><li>You write we showcase…. </li></ul><ul><li>People Ask…You Answer.. </li></ul>
  25. 25. Viewers Choice Viewers Choice
  26. 26. Viewers Choice NAME: Mr. Joseph AGE: 30 Current Profile – Platinum Trainer at XYZ Gym PROFESSION: Physical Trainer EDUCATION: Masters in Physical Training Awards – Awarded best trainer for 3 times. <ul><li>BLOGS OF THE WEEK </li></ul><ul><li>The Captivating Stories </li></ul><ul><li>Behind 127 Hours </li></ul><ul><li>127 Hours!!! A strange title </li></ul><ul><li>the first thing that came to </li></ul><ul><li>my mind was it would be </li></ul><ul><li>about some clock which </li></ul><ul><li>stops after every 127th hour </li></ul><ul><li>and some dangerous </li></ul><ul><li>ghost will………. </li></ul><ul><li>2. The Captivating Stories </li></ul><ul><li>Behind 127 Hours </li></ul><ul><li>127 Hours!!! A strange title </li></ul><ul><li>the first thing that came to </li></ul><ul><li>my mind was it would be </li></ul><ul><li>about some clock which </li></ul><ul><li>stops after every 127th hour </li></ul><ul><li>and some dangerous </li></ul><ul><li>ghost will………. </li></ul>ASK THE EXPERTS 1 . WHAT IS THE MIN AGE FOR FITNESS? 2. WHAT IS THE MIN AGE FOR FITNESS? 3. WHAT IS THE MIN AGE FOR FITNESS? 4. WHAT IS THE MIN AGE FOR FITNESS? GENERAL QUESTIONS 1. WHAT IS THE MIN AGE FOR FITNESS? 2. WHAT IS THE MIN AGE FOR FITNESS? 3. WHAT IS THE MIN AGE FOR FITNESS? 4. WHAT IS THE MIN AGE FOR FITNESS? FITNESS
  27. 27. What's in it for you??? <ul><li>Branding </li></ul><ul><li>Marketing </li></ul><ul><li>New Followers </li></ul><ul><li>More Revenue </li></ul><ul><li>Your Own Space to Blog and connect with the people of Qatar </li></ul>
  28. 28. Shukran! Connect with us! Gurpreet Singh Ahuja AGM-Projects [email_address] M- +974-33251417 Zohar Jivan Manager-Projects [email_address] M- +974-33602601 www.spancogks.com www.QatarDay.com Our growth depends on your growth

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