Pictorious Investor Presentation.

1. January 2017

2. Slide / 01 www.yourwebsite.com
2
Ad Campaign Overview……………………………………. 3
Pictorious Community Key Insights…………………… 4
Pictorious Influencer Roster……………………………… 5
Example Contest……………………………………………… 6
Branded Contest Options………………………………….. 7
Recommended Best Practices……………………………. 9
Key Advantages & Problems Solved………………….. 10
Competitive Advantages…………………………………… 15
Team Pictorious………………………………………………. 16
Table of Contents

3. Pictorious Ad Campaign Overview
! Brand Challenges are launched in Pictorious Platform.
! Challenges are promoted by SMI team on
! Followers are directed to install app and participate in app challenges.
! Users are rewarded by being socially engaged in the Pictorious app with Pictorious points.
! Winner(s) announced.
! Challenges Campaign Wrap Report with key insights delivered to Brand.
Slide / 01 www.yourwebsite.com
Brand
Challenge
Page launched
Challenge
promoted on
SMI channels
Followers
install app and
enter
Challenge
Winners
Announced
Campaign
Wrap Report
3

4. Pictorious influencer marketing strategy results in
highly engaged group of users from the moment
of install to ongoing use.
• Average click to install rate is 21% compared to industry
average for referral links of 2.6%
• Average number of sessions per user/day = 3
• Average monthly retention rate = 30%
Profile
• 84% USA; 15% Canada, UK, Australia
• Millennials Age: 18-24
• 50/50 gender split
• Heavy iPhone users
Pictorious Community Key Insights
Slide / 01 www.yourwebsite.com
4

5. Influencer Roster Summary
• Top Regions: California and New York
• Top content categories: Beauty & Style, Entertainment, Food
& Drink, Creative Selfies
• Primary social platform: Instagram (63%)
• Secondary: Twitter (23%)
• Supporting platforms: Youtube (9%), Facebook (5%)
Pictorious SMIs reach over 1,000,000,000 highly engaged Millennials
5

6. Hosted Brand Challenge Walk Through
Enter Brand Challenges!
We have tons of fun challenges!
Get noticed!
Users interact with cool content!
Winners are selected!
Watch your entry blow up!
Get promoted!
Claim your prize!
6

7. $1000
Basic Service
$2000$1500
Full Service
Branded Challenge Options
• Pictorious will consult with the brand to
identify campaign objectives, and create
up to 3 brand strategy concepts to select
from for the challenge.
• Challenge creatives: headline &
description copy, custom contest cover
photos, and contest webmercial.
• Social listening tools are employed to
identify relevant social trends presented in
the Campaign Key Insights Wrap Report.
*All Standard Support items are included with Full Service.
• Challenge Setup Support
• Choice of contest length: Up to 4
weeks
• Campaign Reporting and Key
Insights Wrap Report
Platinum Service
• SMI pair up. Pictorious will search
for SMI’s that are willing to host
contests with Companies that
match their particular style.
• Challenge creative
• Brand strategy concepts
• Campaign Reporting and Key
Insights Wrap Report
• 2 hosted contests
*All Full Service Support items are included with
Platinum Service.
7

8. Challenge Amplification Options
It is highly recommended that Brand Sponsors amplify each contest. Pictorious will activate its influencer community to
promote the contest across Instagram, Facebook, and Twitter. Social media influencers are carefully curated for each Brand
Challenge to maximize authenticity and engagement.
Social Amplification Bundles Fee Estimated CPM
Amplify Challenge Reach by up to 500,000 Followers $2,500 $5
Amplify Challenge Reach by up to 1,000,000 Followers $4,000 $4
Amplify Challenge Reach by up to 5,000,000 Followers $5,000 $1
Amplify Challenge Reach by up to 10,000,000 Followers $8,000 $0.80
Amplify Challenge Reach by up to 20,000,000 Followers $14,000 $0.70
Slide / 01 www.yourwebsite.com
8

9. Recommended Ad Campaign Practice
•Longer challenges do better : 2 to 5 weeks
•Keep challenges concepts simple: relatively easy for anyone to do with a mobile phone to
broaden reach & engagement
•Align challenges concepts with seasonal or celebrity trends
•Pictorious has social listening tools that can suggest trends to brands who are part
of our full service program
•Minimum prize value: must be retail value of no lower than $250.00
Slide / 01 www.yourwebsite.com
9

10. Summary of Advantages
Slide / 01 www.yourwebsite.com
Turn-key
Solution
User
Generated
Content
Millennial
Engagement
Lower
advertising
costs
• Biggest mobile users & spenders
• Hard to reach with traditional
marketing
• Don’t respond to “advertising”
• Low CPM and opportunity to amplify
campaigns with Pictorious influencers
• Native advertising model provides way to
overcome ad blockers and get better ROI
• Authentic
• Engaging
• Cost effective
• Reduce lead time and complexity of
hosting challenges
• Roster of influencers with deep
expertise in curating engaging
challenges
10

11. Problems Solved by Campaigns
Problem Pictorious Platform Solution
Mobile Ad Fraud Botnets cannot perform fraudulent activity related to Pictorious Ad Campaigns due to the need for a
billable activity to be linked to a human consumer with a valid user account on both the Pictorious
platform as well as Facebook, Instagram and Twitter.
Ad Blockers By converting user-generated content into mobile native advertisements, ad blockers are rendered
obsolete by the Pictorious Platform. (Ad blockers cannot block photos or videos).
Connecting with
Millennials
Millennials respond to authenticity, and the opportunity to co-create. Pictorious eliminates the cost of
disconnected brand messaging by leveraging the Millennial trend of individual content creation and
sharing. Consumers put their own spin on their favourite brand’s messaging, then share it with their
peers.
Paying for ads with low
engagement
Pictorious offers the opportunity for brands to trial the platform at a low CPM and amplify campaigns
with our roster of Millennial influencers. Custom curation of contests and creative is available.
Slide / 01 www.yourwebsite.com
11

12. Brief Product Demo
SELECT BRAND
CHALLENGES TO
PARTICIPATE IN.
PREPARE VIDEO &
COVER IMAGE.
SUBMIT VIDEO
ENTRY TO
CHALLENGES
SHARE VIDEO SOCIALLY TO
GAIN LIKES, COMMENTS, AND
SHARES FOR POINTS.
12

13. Brief Product Demo
REDEEM THE
POINTS YOU EARN
AND CHOOSE THE
MERCHANDISE OF
YOUR CHOICE.
CHECK THE
LEADERBOARD
DAILY TO VIEW
YOUR PROGRESS.
13

14. User-to-User Direct Messaging Feature
Message Friends!
No need for 3rd party apps
Find Friends!
Make new ones
14

15. Competitive Advantages
PICTORIOUS MIBI FIGHTME CHALLENGED
IOS VERSION YES YES YES YES
ANDROID VERSION YES NO NO NO
COST PER ENGAGEMENT MODEL
SUPPORTED
YES NO NO NO
1:1 & GROUP CHALLENGES YES YES NO NO
CONTESTS YES YES YES YES
SOCIAL ENGAGEMENT AGGREGATION YES NO NO YES
VIDEO SUPPORT YES NO YES YES
IN-APP REWARDS STORE YES NO NO NO
USER DIRECT MESSAGING YES NO NO NO
15

16. Team Pictorious
TYLER PRATT
CEO & FOUNDING PARTNER
MATTHEW J. MCKAY
CHIEF FINANCIAL OFFICER
GENNADY FELLER
CHIEF SOFTWARE ENGINEER
Tyler Pratt's vision for Pictorious began even before the social
phenomenon that was the enormously successful ALS ice bucket challenge.
Tyler has evolved and transformed his vision into reality by creating a
unique opportunity for brands, communities and people to engage and
connect about things they care about in a fun and interactive way. In
addition to being a lifelong health guru and sports enthusiast, Tyler also
runs EON Therapeutics, a successful Vancouver-based organic nutritional
supplements company, which he founded in 2011.
Matthew J. McKay is an entrepreneurial leader with a very diverse array of
experience in various sectors. From oil & gas and brokerage firms to
accounting and technology. He has managed oil & gas services firms, oil & gas
asset brokerage houses and has also now added a tech firm to the resume. His
education and experience coupled with his entrepreneurial spirit and sheer
will to succeed will no doubt be a deciding factor in the success of the next
round of financing.
Travis Ketler brings over a decade’s worth of diverse experience
within the technology industry. At the Vancouver-based CRM firm
PerfectMind he reinvented the company’s service model, successfully
leading its teams throughout several key years of growth and
evolution. Travis later ventured into digital marketing, serving as VP
of Product Development for Native Ads where he led the
development and launch of its entire native advertising network
platform.
Gennady Feller has over 20 years of advanced software engineering
experience ranging from mobile social gaming to enterprise-level. After
many years of freelance work globally, Gennady founded his own
development company Safe Partner out of Silicon Valley, employing
international development teams for collaboration on a wide-ranging
scope of projects.
TRAVIS KETLER
CHIEF OPERATING OFFICER
16

17. +1.604.765.6436
info@pictorious.com
www.pictorious.com