All-in-one innovative platform to collect and merge consumers data, built consistent communication and offers in all touchpoints, run deep-personalised promos and loyalty, use bidgata predictions to drive sales and customers satisfaction

1. Integrated marketing cloud
Do marketing, not integrations

2. About Mindbox
• Founded in 2006 as marketing automation platform
• Bootstrapped Russian company
• 70 employees
• 50M customer records in databases
• 500+ projects in Russia / CIS
• Going global in 2017

3. Suits to any b2c
Most experience with e-com and retail companies
FMCG Retail OthersE-comm
150+ customers in Russia and CIS

4. John Doe
“Wanna buy some
T-shirt and shoes”
Surfed the e-commerce shop, saw
“Register and get personalized offers”
pop-up, accepted
Web & mobile app Contact center & POS Direct channels
Personalized discounts and bonus points,
option to collect or redeem points.
Targeted offers and promos (instructions
for participation) while playing with
shopping cart and order contents.
Personalized purchase recommendations
Same offers, discounts, promos and other
options, communicated by personnel:
- by cashier at cashdesk terminal
- by callcenter staff, while editing /
confirming order
- on-screen communication in POS area
- 40+ typical automated triggered
campaigns
- deep personalization in every
message
- e-mail, SMS, Viber, push, mobile...
Registered in loyalty program
in classic shop or mobile app
Ideal customer story should look like this
or
Coherent communication in all touch-points

5. But it is difficult to built
IT
Marketing
Media &
AdWords
Promos
and loyalty
CMS
CRM
Email
SMS &
push
BI
Triggered
Pop-ups
Predictive offers
Call Tracking

6. Integrated marketing cloud

7. Collecting data from web,
mobile, POS terminals etc
Easy integration with most
popular systems
1| Marketer sets up
campaigns and promo rules
A/B tests of prices, bonuses, e-mails and texts,
prediction algorithms, smart reporting
2| All things runs into production.
Right now, without integration
and programming
System is collecting consumer’s realtime
behavior from all connected touch-points
and channels
3|
How does it work?
Marketing data

8. Customer data, campaign management and promotions
in one solution
IT Marketing
Media &
AdWords
CallTracking
Predictive offers BI
CRM
CMS
Emailings, triggered campaigns, loyalty, promos,
push, web personalization predictive offers

9. Which campaigns marketer
can run with Mindbox?

10. Create your own unique triggered
campaign or use our 40+ typical
scenarios for e-com and retailers:
1) Select trigger event as a base for the campaign
launch
2) Select customers segment to be
will be affected with your campaign
3) Select marketing action steps: e-mails,
SMS, push notifications or handle custom
external system with web-hooks
Improve every campaign with built-in or external predictive
analytics, automated A/B tests measured in right way, with
control groups. Spend up to 90% less time with automated
template preparation scripts - message created individually
for each subscriber
Triggered and bulk campaigns: e-mail,
SMS, push, pop-ups, in-app

11. Dear John!
Personalized event
and welcome text
Special set for
event and prices
Personal discount and
promo-code
florist.ru
top flowers
delivery service

12. Automated and manual product recommendations
In e-mail, SMS and other
direct channels At website and mobile app
In classic stores (POS) and
contact center
Best offers for you

13. In product catalogue
Personal recommendations
Discount & bonus points
Personalization
Shopping cart

14. Personal
recommendation
for customer
«John, we have a pearl
bracelets from new collection
with 50% discount for you»
Personal promo
before purchase
«John, add one necklace
and get 10% discount on
your order»
Classic shops (POS) and call center
Customer identification
(mobile, loyalty card)
or newcomer registration

15. ● Create customer’s segment by combining
behavioral, personal or transactional data
● Create orders and goods properities which will
be included in promo
● Choose touchpoints, where promo will take
place: web-site, mobile app, or classic shops
● Select priority rules: which promo shall prevail
in conflict situations
● Set value rules and communication: amount
of discount, bonus points, gifts etc
● Launch and measure immediately
Personalized promos managed from web interface
on web-site, brick&mortar shops or in-app:

16. Control groups for each
campaign and global
Dashboards and drill-down reports Learn & improve at lightspeed with
automated A/B tests and
automated algorhythms
Transparent, measurable marketing

17. 3 times decrease of IT spends
for marketing needs in florist.ru:
“Even if we take into account our developer’s
salary spent on integrations, project
completely paid off in three months.....”
250% income growth in
karatov.com due to marketing
improvements via A/B tests
“We thank Mindbox for their product:
it does work perfectly and has allowed
us to increase income by 2,5 times in
only three months...””
80+ automated campaings
managed by one manager at
kinderly.ru
Drives revenue Reduces costs Effective
Success stories

18. Costs and terms
2 days to start first
e-commerce campaign
3 months to run loyalty and
promos both on web and in stores
from €900
/ month
Like in:
from €1107
/ month
Like in:
No set-up costs, no long-term commitments, free integration period

19. Talk to people, not traffic