Sales and marketing environments can be challenging as typically only 3% of website visitors are identifiable sales leads. A new tool called AZoIntel allows users to understand customer journeys better by viewing who is on their site, how they arrived, and their actions taken in order to encourage more visitors to take next steps. AZoIntel provides insights on top performing content and data about sectors, demographics and more, and can integrate marketing data directly into a company's CRM for a seamless view of real-time customer data across teams.