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Customer life cycle wdm

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Bisnode Belgium
Bisnode Belgium

Customer Life Cycle as a guideline for marketing activities

Business
1 of 17
Customer Life Cycle Source of consumer knowledge
Your marketing concerns ,[object Object],[object Object]
Focus on the customer ,[object Object],[object Object],[object Object],[object Object]
Your marketing strategy Cost-effective prospection Developing and keeping the right clients Less costs More profit TIME CONVERSION VALUE INVESTMENT
Knowlegde is power ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer life cycle VALUE TIME INVESTMENT CONVERSION UNDERSTAND GET KEEP GROW
Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],ā€œ I needā€ ā€œ Iā€™m not awareā€ ā€œ Iā€™ve heardā€ ā€œ I considerā€ ā€œ Iā€™m persuadedā€ LIFE TIME SUSPECT COLD PROSPECT WARM PROSPECT
Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UNDERSTAND
Get ,[object Object],[object Object],[object Object],[object Object],[object Object],ā€œ I considerā€ ā€œ Iā€™m persuadedā€ ā€œ I intend to buyā€ ā€œ I make my first purchaseā€ LIFE TIME WARM PROSPECT HOT PROSPECT FIRST TIME BUYER
Get ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GET
Grow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ā€œ I make a first purchaseā€ ā€œ I make a second purchaseā€ ā€œ I buy regularlyā€ ā€œ I become loyalā€ ā€œ I tell othersā€ LIFE TIME REPEATING CLIENT REGULAR CLIENT SUPPORTER
Grow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GROW
Keep ,[object Object],[object Object],[object Object],[object Object],[object Object],ā€œ I leftā€ ā€œ I leaveā€ ā€œ I intend to leaveā€ ā€œ I doubtā€ ā€œ I tell to othersā€
Keep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KEEP
Questions? Problems? ? ? ? ? UNDERSTAND GET KEEP GROW
What can WDM Belgium do for you? ,[object Object],[object Object],WDM Belgium = source of consumer knowledge
Thank you!

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