McRae and Company
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![[Demand Generation Webinar] The Dawn of Sales and Marketing's New Golden Age](https://cdn.slidesharecdn.com/ss_thumbnails/mcraecowebinarbuildingsalesmktgcapabilitiesjune2015-150617103236-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
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McRae and CompanyIndustry
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www.mcraeandcompany.co.ukAbout
Located in the heart of Glasgow, McRae&Co have specialised in generating demand since 2004. We are a leading authority on marketing automation and B2B demand generation for mid-market and emerging growth companies. For the last decade, McRae&Co has been helping UK businesses to grow through skill, experience, and consummate professionalism. The buyer's journey for B2B has changed. The online marketplace allows customers to assess different products, educate themselves on their options, and make decisions without even talking to a salesperson. Lead generation and nurturing in the B2B world has become more challenging than ever before, and the only solution is adaptation.