The document outlines plans for a magazine about electronic dance music (EDM). It discusses potential names like "EDM Recordbox" and color schemes like blue and green. The target audience is males and females ages 16-35 who like EDM played in nightclubs. Images of famous DJs like Martin Garrix and Tiesto would be featured along with festival pictures. Slogans under consideration include "Think Bigger" and "We Run the Show." The magazine Mixmag influenced the ideas with its focus on EDM and bright colors. The front cover would have a close-up photo of a popular star against a dark background to create "star appeal." Elements like barcodes, social media links, and consistent log