This document is a mind map and research for a poster created by a student named Tom Owen. It discusses ideas for themes, a tagline, images, and synergy across media platforms for a soap opera ancillary product. For themes, it suggests crime and love/affairs to appeal to working class audiences. The tagline is "you can run, but you cant hide" to reflect the crime theme and storyline. Images will feature working class clothing to seem relatable. Social media logos and website links will create synergy. It also discusses including broadcast times. The conclusion explains using Photoshop and professional photography equipment to achieve high image quality.

1. OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
Mind Map and
Research
Name: Tom owen
Candidate Number: 3103
Center Name: St. Andrew’s Catholic School
Center Number: 64125
Generation of Ideas for Ancillary Product 2) –
Poster

2. Mind Map
Name: Tom Owen
Candidate Number: 3103
Center Name: St. Andrew’s Catholic School
Center Number: 64135
As part of the Planning process for your Ancillary Product 2) (Poster) YOU MUST show
evidence of “brainstorming” the following conventions:
• Theme Ideas- We intend to make use of two main themes which are crime and also love/affairs.
This is because the theme of crime links to the rough areas which are usually associated with
working class citizens and stereotyped to take place in locations such as London. Furthermore, the
connotations behind affairs links directly to other storylines in [popular soap operas such as East
Enders. It suggests that this is more common for lower class citizens and this allows people to
relate to the characters in these programs.
Tagline- I will use the tagline “you can run, But you cant hide”, as this is a catchy tagline and it reflects
the themes of our Soap Opera and the main storyline, which is of a dangerous killer who stalks and
attacks innocent citizens. Therefore this will reflect the theme of crime and the main storyline itself.
Furthermore, the fact that it is a short tagline makes it more effective and easy to remember so that
consumers can associate it with our Soap Opera.

3. Image(s) needed
For the images which I will use in my poster, I will ensure that they are of a very high standard and I will
also make sure that my models wear clothes of working class citizens. This will include scruffy jeans,
tracksuit bottoms and tops and also sports footwear. This is important as this is all associated with lower
class citizens and it will therefore make the Soap Opera more appealing to this class, which is our aim.
Synergy
also used Social media logos and links to create synergy across multiple media platforms. This is
important as it will make my Poster more accessible through more internet presence and a buildup of
online Brand identity. Furthermore, I will also include email and website links to our official website
which will create clear links between our magazine and poster through the website.
Point of Call information -
We will also include point of call information to ensure that any consumers are fully aware of when to
tune in to watch our soap opera. Hopefully this will lead to more people consuming our Soap Opera.

4. Mind Map - Conclusion
Name: Tom Owen
Candidate Number: 3103
Center Name: St. Andrew’s Catholic School
Center Number: 64135
YOU MUST conclude your Planning and Idea development by focusing on the following
areas:
I plan to use Photoshop to create this product, as my development in this program has lead
to me having a wider knowledge of tools that I can use to edit pictures within it. For
instance, I will be able to use highlight tools, brightness, contrast, opacity and Sharpen edges
tools. I will also be able to use rules such as ‘White Reveals, Black conceals’ to effectively edit
out the backgrounds of my images. Furthermore, I will be able to use the ruler tool to ensure
that all of my work lines up correctly. Lastly, when taking the pictures, I will use the
photography studio with professional light, rather than natural light like at As. This will
ensure the highest possible standard of image is used to entice consumers.