3. TARGET AUDIENCE PROFILE
AGE: 16 – 25
GENDER: males and females, more at females
INTERESTS: music, fashion, music, instruments, concerts
and gigs, house parties etc
OCCUPATION: students and some may have part time jobs
or even work full time
EXPENSES: have money to spend as most will be
earning, may buy things like concert tickets, clothing and
accessories in trend, enough money to buy weekly magazine
HOBBIES: concerts and gigs, fashion shows, parties etc
4. FIVE POSSIBLE ARTICLES AND
SECTIONS the artist who is the main image on the front cover, talking
One big interview with
about upcoming concert and debut album release. This will satisfy the target
audience as this interview will be related to the front cover which is why the target
audience would have bought this magazine. This will be a surveillance for readers
as they want to know the latest gossip.
Win tickets to a concert. This will satisfy the target audience as it is a competition
they can all apply for as it is tickets to a top artist. The tickets will either be for the
female artist on the front cover or for a different artist altogether. Also, this is a
diversion where readers can escape personal life and go to a concert.
Advertisements of latest albums and singles from top artists. This will update the
target audience with the latest music information which will inform them of what
singles and albums to buy or avoid.
Roc chic fashion trend for the female readers and for the males. This will satisfy the
target audience as they can see the latest celebrity trends and what to follow. This
is because young people are usually into fashion and look up to celebrities for
inspiration. This relates to personal identity as readers will be able to keep in touch
with their fashionable side
Preview of what the next edition of the magazine will feature. This will satisfy the
target audience as they will get a taster of what is to come next week, this will
intrigue them which will make them buy the next issue of the magazine.
5. POSSIBLE STYLE AND
LAYOUTS
COLOURS: quite edgy with dark and bold colours such as deep
red, electric blue, black. This creates a dark and dramatic contrast
which will make the magazine stand out. Also, the red symbolises
danger and passion which are strong emotions which can be felt
with music.
TYPOGRAPHY: sharp, bold fonts which look edgy with a slight
subtle look
LAYOUT: boxy structures to separate the articles and different
sections
LANUAGE: include colloquial language possibly even expletive
depending on the article
Should fit in with magazines such as NME and Kerrang which both
follow the language and the overall style. Both these magazines
also have boxy structures which fits in well with the theme
6. ADVERTISEMENTS
I would send this reader profile to companies that target young
audiences. For example, this would be to companies who organise
gigs/concerts/raves as this is where many young people go. I would
also contact companies who have an interest in the music industry
so they will also be able to promote the magazine to have more
buyers and readers. Furthermore, by getting well known artists and
bands to feature in the magazine, this itself raises the profile of the
magazine as fans will be buying this product to read about their
favourite artist. Moreover, by creating advertising deals with many
companies, the magazine will be in competition with all similar
themed magazines, in this case it would be magazines such as
NME, Kerrang and Indie.
7. USES AND GRATIFICATIONS
This music magazine will have many uses and gratifications
as different readers will read this publication for different
purposes. Some readers may use this magazine as a
diversion, whether its from work, college/university or from
their personal life. Secondly, readers may use this magazine
for surveillance, as it allows them to keep tabs on the latest
celebrity music and gossip Furthermore, some readers find
companionship through identification with these celebrities
which a personal use. Another use for this magazine is
personal identity, which is when the reader is able to
compare their own life to that of a celebrity. This enables
them to explore different perspectives of life through the eyes
of a celebrity.
