The document outlines Lenrick Greaves' proposal for BEAT Magazine, a youth-focused publication focused on R&B and hip hop music. Some key details include:
- The magazine will be called BEAT Magazine and focus on R&B and hip hop to appeal to Lenrick's generation.
- Content will include profiles of established and up-and-coming artists, concert reviews, music charts, competitions and DJ reviews.
- The design will use bold fonts and a color scheme of red, black, and white to look striking and professional.
- The target audience is 16-35 year old men and women from working to middle class backgrounds interested in pop culture.