The document discusses different potential masthead styles for a new school magazine. It considers several potential magazine title options that are short, catchy, inspirational, and reflective of the content. It settles on "Inspire Magazine" as the final title choice because it wants the magazine to inspire readers from a wide range of backgrounds. It also describes choosing the font style "Coolvetica" for the masthead because it is simple yet stylish, fitting for a school magazine. The font allows for effects like shadows and glows to make the masthead visible and give the magazine a fun, professional theme.