The document discusses how the author's magazine uses and challenges conventions of real media products. It compares the layout, design elements, and target audiences of its magazine to popular music magazines like NME and Kerrang. The author aimed to follow NME's conventions by using bright colors, changing color schemes between issues, and over-emphasizing featured artists. However, it focused more on solo pop artists rather than bands like Kerrang. The author believes their magazine could be distributed by IPC Media like NME due to its similarities in genre and conventions.