The document is a mind map for the main tasks of a magazine candidate is creating. It discusses choosing a monochrome color scheme to give the magazine a unique minimalist look. It also discusses including social media links on every page for free advertising to widen the readership across multiple platforms. The document also mentions the magazine will not include a strapline like its inspiration "CLASH" but will use conversational language to appeal to its target readership of 16 to 25 year olds. It notes the magazine will be priced at £3 based on a survey, making it cheaper than its £3.99 inspiration.