This document discusses the design of a school magazine masthead and cover. It considers different font styles and typefaces, including serif, sans serif, and script fonts. Color schemes are also discussed, focusing on the school's colors of green, yellow, and white. Examples of other student-designed school magazines are presented to inspire design ideas. Photos are selected to represent the school's image through close-up, mid, and full shots of students in uniform. The document aims to choose engaging design elements that represent the school and attract the target audience.

1. AS Coursework
Preliminary Exercise
Jesika Patel

2. I have chosen a variety of names to be the
masthead of my school magazine. These names are
shortened down to represent Harris Crystal Palace
school and sixth form, not the federation. The
names are engaging and catchy for a school
magazine as the magazine has to be informative
and formal language, therefore the names should
be appropriate yet linking to the school name. This
then gives me the idea on how to structure the
name such as what font size, what type of
typography should be used and also the colour.
The name should be short and modern to attract
the target audience.

4. The moodboard shows various ideas of fonts that can give me an immediate indication on what type of font to use for
my front cover magazine. The fonts shown on the moodboard are serifs typefaces, the are known for the features at the
ends of their strokes. Serif fonts are probably the most used class in printed materials, including most books, newspapers
and magazines. Sans serif typefaces fonts are commonly but not exclusively used for display typography such as signage,
headings, and other circumstances challenging legibility. They are clear yet easier to read as they give direct gaze and
attention. Script typefaces reproduce handwriting or calligraphy, they are typically used for logos or invitations.
The type of font I choose will signify the magazine and also represent it through out the whole magazine. For a good
school, sophisticated, professional, bold yet clear font should be used to get direct gaze and the choice of font will be
noticeable and recognized. Serif font cant also give sophistication and modern effects to the Masthead title. Using this
type of font may attract the target audiences however sans serif font is eye catching yet in blocks which may not look to
sophisticated as we need a font to symbolize Harris Academy Crystal Palace. Since Harris is a well known and has high
level of education, the font choice will be simple yet modern. The fonts below show similar examples of what I will use
on my front cover of the school magazine as it looks professional.

6. The moldboard shows various school magazines
created by students. The mood board allows me to
think of ideas that will help me consider how my
school magazine would look, what effects and
colours would look appropriate as well as how to
make it look more realistic. They are examples of
school magazines which have been created and this
will help me pick out parts of the magazines that I
will develop making it look even better and
appealing to the audience.

7. The choice of colours that would be used through out the magazine will be
similar to the Harris Academy Crystal Palace logo. The colours used to
represent this school is Green, yellow and white. I have coordinated the colours
to the colour wheel which will help me precisely choose what colours should
be used when creating the font. The colour scheme will stay the same
throughout the magazine to make it look more professional and not dazzle the
readers.

8. Strap Line
Masthead
Harris Website
Main story
Lead Lines
Cover Line
Main image
Puffs
Anchorage text
Convergence
Barcode

9. I have chosen various images to be included in my magazine because they are representing the schools
image and their expectations. The images I have taken are mostly close up, mid shot and full shot to get
direct gaze and engage the audience to directly look at the mode of address. I have chosen students of
various ages as the magazine is targeted to different age ranges of both genders. The magazine will include
stories of both secondary students and sixth form. I will be choosing one of these images to be on the front
cover of my magazine because they are well presented with positive facial expression which can give the
readers a sense of community and belonging. The students are well presented by the correct uniform they
are wearing as well as looking sophisticated. The uniform and Id cards is representing the school.