Injecting FUN Into Your NonProfit! NetSquared Houston February Meetup

•

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Tendenci - The Open Source AMS (Association Management Software)

Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!

Self Improvement

INJECTING FUN INTO TWITTER
YOUR NONPROFIT!
@NET2Houston
Felicia Bates | www.tendenci.com
Caitlin Kaluza | www.schipul.com | @qcait @tendenci

WHO ARE WE?

FELICIA BATES CAITLIN KALUZA
Executive Assistant Marketing Manager
facebook.com/FeliciaAnnBates @qcait | qcait.com

LET’S TALK ABOUT...
• Why FUN matters
• Free tools for your nonprofit
• How do you have FUN?

THERE ARE

1.5 MILLION
US NON-PROFITS

STAND OUT IN
THE CROWD! Source: Foundationcenter.org

Social Giving is On the Rise

h"p://www.onlinegivingstudy.org./quarterlyindex

Sharing Matters!

h"p://visual.ly/2012-‐it-‐was-‐very-‐good-‐year-‐social-‐giving

NYT Survey: 68% said they
“Share to give people a better
sense of who they are and what
they care about.”

Credibility: Motivation & Design

Free
Report
from
h"p://credibility.stanford.edu/

Who’s Spending
Who Benefits from Their Donation?
Their Donation?

How You’ll Use
Their Donation

Content Builds Credibility

#1 Challenge to NPO Communication:
Lack of Time to Product Quality Content

NonproﬁtMarkeGngGuide.com/2013

THINK SHAREABLE
• Show who benefits and the impact
• FAQs and Q&A topics
• Showcase your people - staff & volunteers
• Cover Events
• Stats & Education
• Think Real Time
• Say “THANK YOU!”

TYPES OF TOOLS:
★ Imagery

★ Videos

★ Outreach

http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-proﬁles/
www.ﬂickr.com/photos/mattcameasarat/3842296392

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Injecting FUN Into Your NonProfit! NetSquared Houston February Meetup

1. INJECTING FUN INTO TWITTER YOUR NONPROFIT! @NET2Houston Felicia Bates | www.tendenci.com Caitlin Kaluza | www.schipul.com | @qcait @tendenci

2. WHO ARE WE? FELICIA BATES CAITLIN KALUZA Executive Assistant Marketing Manager facebook.com/FeliciaAnnBates @qcait | qcait.com

3. LET’S TALK ABOUT... • Why FUN matters • Free tools for your nonprofit • How do you have FUN?

4. WHY FUN MATTERS

5. THERE ARE 1.5 MILLION US NON-PROFITS STAND OUT IN THE CROWD! Source: Foundationcenter.org

6. Social Giving is On the Rise h"p://www.onlinegivingstudy.org./quarterlyindex

7. Sharing Matters! h"p://visual.ly/2012-‐it-‐was-‐very-‐good-‐year-‐social-‐giving

8. NYT Survey: 68% said they “Share to give people a better sense of who they are and what they care about.”

9. Credibility: Motivation & Design Free Report from h"p://credibility.stanford.edu/

10. Who’s Spending Who Benefits from Their Donation? Their Donation? How You’ll Use Their Donation Content Builds Credibility

11. #1 Challenge to NPO Communication: Lack of Time to Product Quality Content NonproﬁtMarkeGngGuide.com/2013

12. THINK SHAREABLE • Show who benefits and the impact • FAQs and Q&A topics • Showcase your people - staff & volunteers • Cover Events • Stats & Education • Think Real Time • Say “THANK YOU!”

13. ASK FOR HELP

14. The Good News @gapingvoid

15. TOOLS TO PRODUCE SHAREABLE CONTENT

16. Don’t Forget Tracking!

17. TYPES OF TOOLS: ★ Imagery ★ Videos ★ Outreach http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-proﬁles/ www.ﬂickr.com/photos/mattcameasarat/3842296392

18. IMAGERY

19. VIZIFY.COM

20.

21. WORDLE.NET

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27. OUTREACH

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29. CAUSES.COM