The panel discussion focuses on how technology is augmenting real-world experiences through location-based services and overlaying digital information about friends' activities and recommendations. Examples discussed include Foursquare notifying users about nearby places their friends enjoy and providing suggestions. Other examples involve connecting social graphs to television and music experiences. The key question centers on how mobile technology is accelerating the social graph's move into the offline world and how services like Foursquare are bringing augmented real-world exploration to the mainstream. Panelists explore trends, tactics and emerging applications at the intersection of physical and digital experiences.
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
Financial Services Executive Lunch: Finding The Missing MillennialsThoughtworks
Babs Ryan presented to Financial Services industry peers across Brisbane, Melbourne and Sydney on the topic "How global leaders are engaging a generation disinterested in Financial Services" She shared some thought-provoking examples of how global and local financial service organisations are inventing new, innovative approaches to engage millennials.
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
Social Media Masters : Buzz, Evangelism and Word of Mouth (Sean Moffitt)Sean Moffitt
Word of Mouth Presentation as part of the Social Media Masters 2011 series ( www.socialmediaclub.org ) as presented by Sean Moffitt, President - Agent Wildfire and Author/Managing Director - Wikibrands ( www.wiki-brands.com )
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
CALGARY, ALBERTA, CANADA - June 23, 2011 - My presentation from #mrushift. This is very similar to my other Be Found presentations other than some tweaking for Canadian audiences.
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
Financial Services Executive Lunch: Finding The Missing MillennialsThoughtworks
Babs Ryan presented to Financial Services industry peers across Brisbane, Melbourne and Sydney on the topic "How global leaders are engaging a generation disinterested in Financial Services" She shared some thought-provoking examples of how global and local financial service organisations are inventing new, innovative approaches to engage millennials.
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
Social Media Masters : Buzz, Evangelism and Word of Mouth (Sean Moffitt)Sean Moffitt
Word of Mouth Presentation as part of the Social Media Masters 2011 series ( www.socialmediaclub.org ) as presented by Sean Moffitt, President - Agent Wildfire and Author/Managing Director - Wikibrands ( www.wiki-brands.com )
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
CALGARY, ALBERTA, CANADA - June 23, 2011 - My presentation from #mrushift. This is very similar to my other Be Found presentations other than some tweaking for Canadian audiences.
NYC MTA Subway & Bus - Digital Marketing PlanTravis Leone
This is a digital marketing plan for New York City's MTA Subway and Buses I developed with a group in my NYU Integrated Marketing program.
Check out Elisa Tsang's profile at (http://www.slideshare.net/ElisaTsang). She was a member in the group.
This is a case study I did for my NYU integrated marketing graduate program. I was tasked with presenting a 10-15 minute case study on a successful brand marketing campaign. I chose Kia's campaign for their new urban crossover vehicle, the Soul.
The past several years JC Penney has made drastic shifts to their pricing strategy and store operations, including several leadership changes. Bringing back CEO Mike Ullman, after an 18-month stint of former Apple retail guru Ron Johnson, has helped to stabilize this classic American brand. Since then, JC Penney has posted two quarters of growth for the first time in several years.
This strategy was presented at my NYU’s Business Leadership class, where we were tasked with analyzing the company’s current leadership and provides our recommendations for a new sustainable strategic approach.
After years of isolating their customers and employees, resulting in industry irrelevance and financial decline, this strategy would bring this American staple brand back to retail prominence. This proposal is meant to take place shortly after Ron Johnson’s departure, prior to the recent growth JC Penney has seen in Q4 ’13.
NYU Team Members:
- Raquel Vicente (designed deck)
- Jessica Aiello
- Yulibel Lamorena
- Alejandro Munoz
A marketing action plan for Reebok’s Crossfit brand I developed with a group in my NYU Integrated Marketing program.
Elisa Tsang (http://www.slideshare.net/ElisaTsang) was a member in the group.
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
A presentation delivered to SMB CEOs considering how "social" they need to be with the many hats they currently wear. Discusses the new rules of engagement in communications.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
17. makers vs. pontificators
• CNC Mill – designed for cutting wood, acrylic, aluminum, stainless steel, titanium and other materials
• Laser Cutter – CAD files are output to the laser cutter to either cut or engrave a wide range of materials
• 3D Printer – for rapid prototyping and creation of plastic objects from CAD files
• MIG Welder – MIG welding is a process that can permanently join together two pieces of metal
• Injection Molder – used to create plastic parts from metal molds; can be fabricated using the CNC mill
• Cold Saw – designed to cut through solid steel, the cold saw is ideal for cutting through pipes and bars
• Ironworker – is capable of cutting, shearing, punching and bending a wide variety of different metals
22. FOMO: How Can Brands Tap Into Fears of Missing Out?
Led By: Ann Mack, Director of Trendspotting, JWT
“We’ve always had a fear of missing out, but it’s exploding with the onset of real-time, location-based and social media tools.This presentation, which is based on a
new quantitative study JWT conducted in the U.S. and U.K. and interviews with experts and influencers in technology and academia, will identify which cohort is
most prone to FOMO and how they respond to it, spotlight how FOMO is manifesting in the zeitgeist, and look at the potential for brands seeking to tap into
FOMO.”
Key Facts:
• 73% of Americans feel people use social media to brag about their lives
• 1/3 of Millenials say they experience FOMO often
• 1/2 of Millenials say that they often feel left out because of something they saw online
• 1/2 of Millenials say that they spread themselves too thin due to FOMO
Examples:
• Duracell uses FOMO explicitly: http://www.youtube.com/watch?v=iprIaySbcdU
• AT&T “Don’t Be Left Behind”: http://www.youtube.com/watch?v=fvo7zo8FGJg
• Smirnoff Nightlife Exchange: http://www.youtube.com/watch?v=k9lCf8VkMio
Insights:
• Information about peers triggers FOMO more severely than celebrities or public figures.
• FOMO is a pervasive, and increasingly common emotional trigger, and brands should consider it when strategizing
• Brands should stay consistent in how they play to consumers’ FOMO.
• Either consistently trigger and escalate FOMO, or take a counter approach, ie “Take it easy and enjoy the ride”.
23. X of Y: How To Ensure Your Startup Is Defensible
Led By: Peter Coles, Professor, Harvard Business School
Participants:
• David Gilboa, Co-Founder and CEO, Warby Parker
• Matthew Jacobson, CEO, Groupon
• Katia Beauchamp, Co-Founder, Birchbox
• Daniel Kafie, CEO, Vostu
“Entrepreneurs often pitch their ideas as “the X ofY”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and
lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched
many successful businesses.
On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with
unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast
development and expensive intellectual property rights, how else besides capital can a company stay defensible?”
Key Question:
• How do startups maintain market advantage?
References:
• Rocket Internet, a German “incubator” company that only launches copycat startups
• http://www.economist.com/node/21525394
Insights:
• There is no IP in a business model
• Hardcore engineering products are harder to replicate than model innovations
• “You can only copy what you see”
• “Easy to underestimate the difficulty in keeping up a rewarding deal flow”
• The ethical line around imitating is blurry, but directly lifting creative, copy, images, or user data crosses the line
• Keep advantage by doing something the competition is “extraordinarily unlikely” to do.
• The media and press is on the side of innovation
• Imitators are considerably less interesting to cover
24. Curing a Rage Headache: Internet Drama and Activism
Led By: Irin Carmon, Staff Writer, Salon.com
Participants:
• Deanne Cuellar, CIO
• Jay Smooth, Radio Host/Video Blogger, Illdoctrine
• Sady Doyle, Tiger Beatdown
• Joel Johnson, ANIMAL New York
“Politicized outrage, as opposed to flame wars, usually starts with a gaffe or an incendiary sentiment by someone in the public eye, or an offensive ad campaign, at
which point the public jumps in en masse.
Can this generate change? In March, nearly 50,000 people signed a Change.org petition demanding The NewYork Times apologize for its coverage of the gang-rape
of a child, after bloggers called it out for victim-blaming; the Times eventually assigned an entirely new story in response. In July, it was bloggers that first pointed
out that the FAMiLY LEADER pledge signed by Michele Bachmann contained (historically fantastical) nostalgia about how black families were so much better off
during slavery, and that part got removed.
But are these ephemeral victories, as the horde moves on to the next shiny thing? Are they generating real conversation, or just noise? How do different technological
platforms change how the conversation is carried out? And what's the best cure for a rage headache?”
Key Question:
• How do we better understand rage online, and how is it best used?
References:
• Jay Smooth’s pre-twitter Hot 97 Tsunami song backlash: http://www.hiphopmusic.com/archives/000765.html
• Joel Johnson: http://gizmodo.com/5586970/why-i-stalk-a-sexy-black-woman-on-twitter-and-why-you-should-too
Insights:
• Rage is prevalent and largely ignored online
• Trolling is not necessarily a bad thing.
• It can be defined as “purposefully steering a conversation online to elicit a response or expose some hidden truth”
• It is best used when you have actionable targets
• It is easily co-opted or undermined when the target is a person
25.
26. What the Internet Finds Funny: Creating and Covering Comedy Online
Led By: Christine Friar, Comedy Editor, Huffington Post
Participants:
• Doree Shafrir, Executive Editor, Buzzfeed
• Sam Reich, President of Original Content, CollegeHumor
• Adam Frucci, Editor, Splitsider
“Web comedy is more thanYouTubes of stand-up sets and GIFs of sleepy cats; the popularity of sites writing about comedy, aggregating web humor and putting a
satirical spin on breaking news is skyrocketing. Doree Shafrir (Executive Editor, Buzzfeed), Adam Frucci (Editor, Splitsider), Sam Reich (President of Original
Content, CollegeHumor), Christine Friar (Associate Editor, Huffington Post Comedy) and Jesse David Fox (FreelanceWriter/NewYork Magazine'sVulture/Splitsider)
talk about writing funny things, writing seriously about funny things, writing humorously about serious things and how comedy's increasingly shaping the growth
of web media.”
Key Question:
• How do we better understand what makes certain types of comedy work online, and what are some organizing principles around successful digital
comedy?
References:
• The perceived popularity of cult shows online vs. their popularity on broadcast, ie Arrested Development
• Louis CK’s direct-to-consumer comedy album
Insights:
• Online comedy runs a high risk of being copied by broadcast and network properties. The web is a free farm league of comedy ideas
• Content producers have little recourse other than to continue to produce
• Comedy producers are delivering content direct to consumers and cutting out the middle man
• Similar position to the music industry 10 years ago
• Esoteric or weird comedy tends to do better online than on broadcast or film because audiences have a different relationship with the medium.
The web is where we often project our ideal selves, and so we favor entertainment and content that makes us feel in the know or savvy. Fans want
to project that they are smart and tuned in.
• The shorter the better. Long can work, but for comedy, you need to get a joke in right away to get anyone’s attention.
27. Project Re: Brief - Can the Biggest Ideas Fit in the Smallest of Ad Spaces?
http://www.youtube.com/watch?v=vPDnZoJiwA4
28. Project Re: Brief - Can the Biggest Ideas Fit in the Smallest of Ad Spaces?
Led By:
• Cecelia Wogan-Silva, Director of Agency, Google
• Aman Govil, Product Marketing Manager, Google
“This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more
than they're being used to connect, engage and entertain. It is time to put digital advertising to the ultimate test.We selected four iconic commercials of yesteryears,
and asked the legendary creatives behind them to re-imagine them for the digital age.These advertising icons defined the mediums of the past. Now they're back to
help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way.The Brands: Coca-Cola, Avis,
Volvo and Alka-Seltzer.
The Films: No experiment is complete without its lab book. Documented by Emmy-award winning filmmaker Doug Pray, you can watch the process unfold and
witness the journey of the five icons as they put the minds and the medium to the test.This session is sponsored by Google.”
Key Questions:
• What is phenomenal digital creative?
• How do we make banner advertising more emotionally engaging?
Films:
• Volvo “Drive it Like You Hate It” - http://www.snotr.com/video/9003/Volvo_-_Project_Re_Brief_by_Google
• Alka-Seltzer “I Can’t Believe I Ate The Whole Thing” - ?
• Avis “We Try Harder” - ?
• Coca-Cola “I’d Like To Buy The World a Coke” - http://www.youtube.com/watch?v=-w6cOoh_CJA&noredirect=1
Insights:
• Digital allows a whole host of ways into a story, and banners can work well as a glimpse into the broader underlying campaign
• Relatable resonates
• Bring engineers and digital designers into the process immediately to lead thinking, feasibility, and to drive innovation
• Be wary of UGC. Can be a lazy, low-quality solution for engagement
• Don’t be afraid to edit. “You don’t want Chatroulette on your web banners”
29. Branded Documentary: Cause Marketing’s Best Media?
Led By: Lisa Pearson, Global VP, Bazaarvoice
• Sarah Montante, Brand Manager, Procter and Gamble
• Stephanie Smirnov, CCO, DeVries Public Relations
• David Modigliani, Creative Director, Flow Non-Fiction
“Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths.
PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why
has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your
union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through
interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers
and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best
practices - from the campaign’s key partners.”
Key Question:
• What are best practices for creating documentary content around CSR and cause-related brand activity?
Examples:
• Pantene “Beautiful Lengths”
• Downy “Touch of Comfort”
Insights:
• CSR behavior is increasingly important as brands surround our lives. Consumers are asking for responsible behavior and social contribution in
exchange for that presence.
• Brands and creators have to be critical about the role the brand plays in the story. If the role is minimal, it is best to not overplay a brand’s
involvement or make them the hero of the piece.
• Brands can effectively executive produce content that aligns with target demos or brand messaging without inserting themselves directly
• Even if the brand is making a material contribution to the CSR initiative, the filmmaker still needs to ask if that is cinematically interesting. If not,
it should be treated accordingly.
• Films are excellent tools for institutional support and help marketers and advocates get additional resources
• The brand should never be the sole hero of the piece
• Brands can communicate their commitment to a cause by investing in a high-quality production.
30. Future of Cities: Technology in Public Service
Led By:Abhi Nemani, Director of Strategy, Code for America
• John Tolva, CTO, The City of Chicago
• Nigel Jacob, Co-chair of Mayor's Office of New Urban Mechanics, Boston
• Rachel Sterne, New York City Chief Digital Officer, City of New York
• Chris Vein, Deputy United States CTO for Government Innovation
“This panel and interactive discussion will look at how cities around the world are approaching innovation that serves the public. From hackathons to apps competitions,
open data to social media, practitioners will discuss their plans and lessons learned, with examples from Boston (Jacob), Chicago (Tolva), NewYork City (Sterne) and across
the US and world (Vein and Nemani). Moderated by Abhi Nemani of Code for America.”
Key Question:
• Moving beyond the notion of “city as platform”, what are emerging trends, tactics, and technology that bring this idea to life?
Examples:
• nyc.gov/digital open hack-a-thon engaged the NYC development community in a design competition for their new site
• 311 content API, open and available data
• http://www.facebook.com/NYCcondom
• newurbanmechanics.org & the “Street Bump” app
• Chicago’s text to see bus schedules in real time: http://www.transitchicago.com/riding_cta/how_to_guides/bustrackertext.aspx
Insights:
• The bulk of civic technology innovation breaks into two target groups: citizens and civic workers.
• Citizens are increasingly empowered to interrogate objects around the city for information, data, and to file complaints and updates
• Civic workers are looked to for help with dynamic listening (311) and categorization of piles of data. Digital expertise will be a job
requirement for many of them in the future.
31. Everything Is a Remix, so Steal Like an Artist
Led By:
• Kirby Ferguson, Filmaker (Everything is A Remix)
• Austin Kleon, Writer/Artist (Steal Like an Artist and Newspaper Blackout)
“While many have described the new world of remix culture where “nothing is original,” few have provided practical advice for those of us who find ourselves living and
making things in it. Filmmaker Kirby Ferguson and artist Austin Kleon show clips from Kirby’s work and discuss how one best goes about being a creator in a digital age.”
Key Question:
• How do we offer realistic advice to culture and content creators in a digital edge when there’s a growing feeling that ‘everything’s been done?’
Examples:
• “Good artists borrow, great artists steal” - Pablo Picasso (recently reiterated by Steve Jobs in reference to the Macintosh borrowing from Xerox
GUI Interface)
• http://www.everythingisaremix.info/
• http://www.austinkleon.com/steal/
Insights:
• Stealing demystifies the ‘magic’ of creativity
• Age-old formula for creative remix: Copy > Transform > Combine
• Write the book you want to read; use your hands; side projects and hobbies are important; do good work and share it with people; be nice (the
world is a small town); be boring (it’s the only way to get work done); creativity is subtraction
32. Making The Real World Easier To Use
Led By:
• MG Siegler, VC Tech Crunch
• Dennis Crowley, CEO/Co-founder, Foursquare
“The term ‘social media’ is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be
overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. Foursquare alerts you when you’re near places
that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of
engagement with television shows (i.e. 10 of your friends are watching) and music (Spotify/Facebook).”
Key Question:
• How is mobile technology accelerating the social graph’s move into the offline world, and how are services like Foursquare taking this kind of
augmented real-world exploration mainstream?
Examples:
• https://foursquare.com/
• http://www.yelp.com
• http://groupme.com/
Insights:
• People love status updates and gaming mechanisms (i.e.badges); this creates interesting data which can be organized, tracked and shared with
retailers to enhance products that make people’s lives better, easier, or more interesting.
• Maps should be social; and social tips connect people from foreign places (i.e. having a friend from another city recommending a nearby cafe)
• Geo-fencing - should check-ins be manual or automatic? Foursquare’s Radar is a handy feature that buzzes in your pocket (when enabled) as you
pass interesting places that the database has learned you might enjoy or appreciate. Down-side? Currently a drain on battery life.
33.
34. The Rise of the Brooklyn Food Scene
Led By: Peter Meehan, Writer, NY Times/Co-editor Lucky Peach
• Erica Shea, Co-owner, Brooklyn Brew Shop
• David Crofton, Co-owner, One Girl Cookies
• Christina Tosi, Pastry Chef, Momofuku Milkbar
• Jessica Applestone, Owner of Fleischer Meats, BK
“Could Brooklyn be to food what Seattle was to music --- a hotbed of creative people doing new things? There are tons of artisans finding new businesses and launching
new products in the biggest NYC borough whether it be from the Brooklyn Flea or the local store front. Entrepreneurs of some of Brooklyn’s most successful ventures talk
about their experiences, challenges, growth and more interestingly - why they’re doing a panel at SXSW Interactive!””
Key Question:
• What does it take to be a startup small business in Brooklyn’s rising food scene? And what role does social media play in the marketing and
development of smaller brands?
Examples:
• Momofuku, Frankies Spuntino, Roberta’s Brooklyn, Six Point Ale
• https://foodspotting.com
• http://www.yelp.com
Insights:
• The small-business owner has a 24/7 job; the choice to begin your own venture in the culinary world in general is one that takes a full genuine
passion and commitment; many of us formerly held office jobs; some of us are inheriting the family tradition
• Social media apps can help significantly and also hurt; negative reviews on sites like Yelp, Foursquare or Menupages can damage, but democratically
balance out
• With limited resources and more stringent budgetary restrictions, social media allows small businesses greater organic opportunities for
marketing, PR and advertising that just wasn’t as readily available a few years back; they look forward to the growth of these platforms to better
enhance their brands and connect them with their audiences
35. Invention & Inspiration: Building a Better World
Led By: Dean Kamen, Founder, FIRST/DEKA Research
http://www.colbertnation.com/the-colbert-report-videos/
164485/march-20-2008/dean-kamen
start at 3:23
36. Invention & Inspiration: Building a Better World
Led By: Dean Kamen, Founder, FIRST/DEKA Research
“Dean Kamen is an inventor, an enttrepeneur, and a tireless advocate for science and technology. His roles as inventor and advocate are intertwined - his own passion for
technology and its practical uses has driven his personal determination to spread the word about technology’s virtues and by so doing to change the culture of the Unites
States. As inventor, he holds more than 440 U.S. patents and foreign patents, many of them for innovative medical devices that have expanded the frontiers of health care
worldwide. Kamen has received many awards for his eforts - notably, he was awarded the National Medal of Technology in 2000. Presented by President Clinton, this
award was in recognition for inventions that have advanced medical care worldwide and for innovative and imaginative leadership in awakening America to the
excitement of science and technology.”
Key Question:
• How can we really change the world with technology?
Examples:
• DEKA Research - http://www.dekaresearch.com/founder.shtml
• The Segway - http://www.segway.com/
• The Robotic ‘Luke Arm ‘- http://www.youtube.com/watch?v=R0_mLumx-6Y
• The Water Purification System - http://vimeo.com/816918
• FIRST - http://www.usfirst.org
Insights:
• We need to take advantage of technology to save billions of people.
• we can create weapons, but then we give our soldier a plastic stick for an amputated arm prosthesis
• there’s a water crisis in the world; nearly 1 billion people live without clean drinking water
• Brands like Coca-cola can still continue to market and advertise themselves by investing more money in development of products that can truly
impact the lives of less-fortunate people
• The FIRST organization - "We can transform culture by creating a world where science and technology are celebrated and where young people
dream of becoming science and technology leaders."
37. Invention & Inspiration: Building a Better World
Led By: Dean Kamen, Founder, FIRST/DEKA Research
Notes:
Digital technology can and should help others and improve quality life not just just support advertising efforts.
Government asks LaMendola to make mechanic arm with 2 year deadline. They ask the impossible - and with great cause it's doable. He
couldn't sleep at night thinking about what it might be like to sleep or roll over in bed without arms. He was compelled to create.
Kamen has always maintained a Steve Jobs-like compulsion to make things that no one seems imaginable - not just for profit but for the
betterment of mankind and to simplify the digital world and quality of life for all.
Morgan freeman and first foundation - http://www.youtube.com/watch?v=nBw1xOdrTOM
Instead of Britney Spears and NFL Superbowl stars, let’s begin to glorify these heroes.
40. Expanding Our Intelligence Without Limit
Led By: Ray Kurzweill, CEO Kurzweill Technologies
Lev Grossman, Author/Writer, Time Magazine
“Legendary visionary Ray Kurzweill joins writer Lev Grossman from Time Magazine for a mind-expanding keynote conversation about our future. Ray Kurzweil (left) has been described as "the restless genius"
by theWall Street Journal, and "the ultimate thinking machine" by Forbes. Inc. magazine ranked him #8 among entrepreneurs in the United States, calling him the "rightful heir to Thomas Edison," and PBS
included Ray as one of 16 "revolutionaries who made America," along with other inventors of the past two centuries.
As one of the leading inventors of our time, Ray was the principal developer of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the
blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech
recognition. Ray's website Kurzweil AI.net has over one million readers.
He has received nineteen honorary Doctorates and honors from three U.S. presidents. Ray has written four national best sellers.The Age of Spiritual Machines has been translated into 9 languages and was the
#1 best selling book on Amazon in science. Ray's latest book,The Singularity is Near, was a NewYork Times best seller, and, and has been the #1 book on Amazon in both science and philosophy.
Key Question:
• What will we see in the next 10-20 years?
References:
• http://transcendentman.com/
• http://www.time.com/time/magazine/article/0,9171,2048299,00.html
Insights:
• What we see today is the democratization of innovation fueled by the exponential growth of technology
• Siri computers are the beginning of computers understanding human language - humans will eventually come to recognize computers as humans
as they appear more human-like; in the next 20 years computers will have consciousness
• There will be significant advances in medicine as nanobots (already in production) will be able to live in our bloodstream and help to regulate and
improve our health (prediction 2045 is the year man becomes immortal
• There will be dangers in biotechnology when used against us (bio-terrorism) - we have the power to regulate
• The cloud will continue to grow and the debate over whether technology is good for us may continue; but we should accept it as part of our
evolution. To not integrate with technology would be rejecting enhancements to our knowledge and advancement - we do however, have the
power to balance our analog with digital lives
41.
42. Al Gore Interview Sean Parker
Led By: Al Gore, Partner, Kleiner Perkins Kaufman
Sean Parker, Co-founder, Napster, Airtime
“FormerVice President of the US and Nobel Peace Prize winner, Al Gore (also chairman of Current TV, on Apple's board, advisor to Google, senior partner at A-listVC
firm Kleiner Perkins Caufield & Byers, co-head of Generation Investment Management, spending most of his time on the Climate Reality Project.), interviews co-
founder of Napster, Plaxo, Causes and Airtime and founding president of Facebook. It’s the early days of using social media to activate people in politics, but Al
Gore says democracy can be saved - if we people get empowered online.”
Key Question:
• "The Internet is the most fantastic tool ever brought into being to make things right and to fix our democracy,.. we can use it. It is going to
happen. But how long? It depends on whether [you] feel passionate about it and get involved."
References:
• http://allthingsd.com/20120312/al-gore-and-sean-parker-blame-tv-and-money-for-ruining-politics-and-say-social-media-ought-to-fix-it/
• http://www.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2012/03/12/for_the_title_w.html
Insights:
• Our democracy has been hacked - it not longer works to serve the best interests of the people
• We should be proud of the mass Internet activism that derailed the Stop Online Piracy Act (SOPA), Still, there’s a huge amount of work to be
done if Americans want to keep special interests from perpetually forcing their agendas down society's throat.
• unlike television, which is push media, the Internet "creates a public space for conversation, [and] like the printing press, has low entry barriers.
It's easy to find any information you want...and easy to contribute your own ideas."
• unlike television, which is push media, the Internet "creates a public space for conversation, [and] like the printing press, has low entry barriers.
It's easy to find any information you want...and easy to contribute your own ideas."