This document provides an assignment for a public relations and marketing for healthcare organizations course. It includes 6 questions about healthcare marketing, public relations research, medical tourism in India, and evaluating public relations in healthcare. Students are instructed to answer all questions, with 10 mark questions requiring approximately 400 words. The questions will be evaluated based on explanations and details provided in the responses.

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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the factors affecting healthcare marketing.
A Mentioning the factors
Explanation of all the factors
2
8 10
2 Explain market segmentation.
A Definition
Explanation of market segmentation
1
9
10
3 Describe the types of public relations research.
A Explanation of primary research
Explanation of secondary research
5
5
10
4 Discuss the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Discuss the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss the standard metrics to evaluate public relations in healthcare.
A Key factors of PR measurement and evaluation
Explanation of various PR evaluation
components
3
7 10
*A-Answer

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Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.