ICT Role in 21st Century Education & its Challenges.pptx
Smu mba sem 4 hcs fall 2015 assignments
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SMU MBA SEM 4 HCS FALL 2015 ASSIGNMENTS
MH0056 – Public Relations & Marketing for Healthcare Organizations
1 Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing
process.
2 Discuss the various steps involvedin marketing research.
3 Describe the types of public relations research.
4 Discuss the current scenario of medical tourism in India.
5 Discuss the future of healthcare marketing.
6 Discuss the standard metrics to evaluate public relations in healthcare.
MH0057 – Management of Healthcare Human Resources
1 Discuss management development in healthcare organisations.
2 Describe recruitment in healthcare services.
3 Explain the objectives of HRM in healthcare.
4 Define performance appraisal. Describe the components of performance appraisal.
5 Discuss HR audit process.
6 What is collectivebargaining? Explain the principles and characteristics of collectivebargaining.
MH0058 – Legal Aspects in Healthcare Administration
1 What is professional secrecy?Discuss the exceptions to the rule of confidentiality.
2 Explain the followingconcepts:
a. Accountability to patients
b. Vicarious liability
3 Which are the 3 types of inquests in India? Explain.
4 Define abortion. Explain medical termination of pregnancy act in detail.
5 Explain medical negligence. List the various rights and responsibilities of the patient.
6 Discuss the important documents and ethical codes in medical ethics.
MH0059 – Quality Management in Healthcare Services
1 Explain the principles of quality in healthcare.
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2 Differentiate between Six sigma and Total quality management.
3 Explain the implementation of QMS in healthcare organisation.
4 Define accreditation and certification. List the benefits of accreditation and certification of
hospitals.
5 Define total quality management. Discuss the importance of TQM in healthcare.
6 Discuss the methods of performance evaluation in healthcare services.
