This document outlines an assignment for a Bachelor of Business Administration course. The assignment covers topics related to advertising, sales, and public relations. It includes 6 questions worth a total of 60 marks. The questions require defining key terms, explaining concepts like the consumer buying process and media planning, comparing public relations and advertising, and writing short notes on sales quotas and sales forces. Answers to the 10 mark questions should be approximately 400 words to fully address the topics.

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ASSIGNMENT
DRIVE FALL 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 3
SUBJECT CODE &
BBA 304 - Advertising and sales
NAME
BK ID B1598
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Define advertising and discuss the various functions of advertising.
A Meaning
Functions
4
6
10
2 Explain the consumer buying decision process.
A consumer buying decision process
10 10
3 Observe any newspaper advertisement of any consumer durable company. What
is the target audience and what are benefits of choosing newspaper for
advertisement.
A Selection of appropriate advertisement
Identifying target audience
Advantages of newspaper advertisement
3
3
4
10
4 What is media planning and what are the steps in media planning process?
A Meaning
steps
4
6
10
5 What do you understand by Public relations? What is the difference between PR
and advertising?
A Meaning
Difference between advertising and PR
4
6
10
6 Write short notes on:
a) Sales quota
b)sales force
A a) meaning and objectives of sales quota
b) meaning and role of sales force
10
10

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*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should
be approximately of 400 words. Each question is followed by evaluation scheme.