smu mba semester 4 assignments

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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0018– International Marketing
BK ID B1199
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Discuss the different management orientations of a company. How does it affect
international marketing?
Management orientations
Effect on international marketing
6
4
10
2 Discuss how culture plays an important role in international marketing. Give some
examples of advertisements which failed due to lack of cultural understanding.
Importance of culture in international marketing
Examples
6
4
10
3 What do you mean by international marketing research? Why do marketers go for
such research?
Meaning
Importance
5
5
10
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there
and what are the other international market segmentations?
Nestle’s segmentation
Bases of segmentation
3
7
10
5 Write short notes on:
a) e Marketing
b) Spot and forward rates
a) meaning and benefits of e Marketing
b) meaning and role of spot and forward rates
5
5
10
6 Select a product of your choice for export and explain how you will do the pricing
and costing of that product.

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Choosing the product
Export pricing and costing
2
8
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.