6-2 Final Project Milestone Two: Marketing and Finances Assignment In this assignment, you will explain the impact of marketing strategies within the sports industry and the impact this career has on success. You will also address the financial principles utilized in the sports industry and how they influence an identified career. SPT 111 Milestone Two Guidelines and Rubric Overview: In this assignment, you will explain the impact of marketing strategies within the sports industry and the impact the career has on success. You will also address the financial principles utilized in the sports industry and how they influence your identified career. This Milestone is due in Module Six. Specifically the following critical elements must be addressed: III. Marketing: In this section, you will examine marketing strategies used within the sports industry and how your chosen career supports them. A. Describe marketing strategies and activities within the sports industry that an individual in this career would be involved in. For example, is this career involved in social media? Live drafts? Community outreach? B. Explain how this career supports these marketing strategies in navigating industry trends. For instance, how would the career you chose support strategies surrounding the trend toward mobile technologies? C. Explain the impact this career has on attracting new spectators, investors, and talent. IV. Finances: In this section, you will discuss the financial principles and business practices used specifically in the sports industry. A. Describe finance-related business practices and principles that are used within the sports industry. Consider questions like the following: How are ticket prices and salaries set? How are sponsors and naming rights acquired? B. Explain how these finance-related business practices and principles have impacted profitability within the sports industry. C. Explain which particular business practices and principles you would be involved in with your chosen career. Rubric Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value Marketing: Strategies and Activities Describes marketing strategies and activities that are relevant to the career Describes marketing strategies and activities, but strategies are not relevant to the career or discussion is lacking in detail Does not describe marketing strategies and activities 15 Marketing: Industry Trends Explains how the career supports the marketing strategies in navigating industry trends Explains how the career supports the marketing strategies in navigating industry trends, but explanation is cursory or contains inaccuracies Does not explain how the career s ...

1. 6-2 Final Project Milestone Two: Marketing and Finances
Assignment
In this assignment, you will explain the impact of marketing
strategies within the sports industry and the impact this career
has on success. You will also address the financial principles
utilized in the sports industry and how they influence an
identified career.
SPT 111 Milestone Two Guidelines and Rubric
Overview: In this assignment, you will explain the impact of
marketing strategies within the sports industry and the impact
the career has on success. You will
also address the financial principles utilized in the sports
industry and how they influence your identified career. This
Milestone is due in Module Six.
Specifically the following critical elements must be addressed:
III. Marketing: In this section, you will examine marketing
strategies used within the sports industry and how your chosen
career supports them.
A. Describe marketing strategies and activities within the sports
industry that an individual in this career would be involved in.
For example, is this
career involved in social media? Live drafts? Community
outreach?
B. Explain how this career supports these marketing strategies

2. in navigating industry trends. For instance, how would the
career you chose support
strategies surrounding the trend toward mobile technologies?
C. Explain the impact this career has on attracting new
spectators, investors, and talent.
IV. Finances: In this section, you will discuss the financial
principles and business practices used specifically in the sports
industry.
A. Describe finance-related business practices and principles
that are used within the sports industry. Consider questions like
the following: How
are ticket prices and salaries set? How are sponsors and naming
rights acquired?
B. Explain how these finance-related business practices and
principles have impacted profitability within the sports
industry.
C. Explain which particular business practices and principles
you would be involved in with your chosen career.
Rubric
Guidelines for Submission: Your paper must be submitted as a
2- to 3-page Microsoft Word document with double spacing, 12-
point Times New Roman font,
one-inch margins, and at least three sources cited in APA
format.
Critical Elements Proficient (100%) Needs Improvement (55%)
Not Evident (0%) Value

3. Marketing: Strategies
and Activities
Describes marketing strategies and
activities that are relevant to the
career
Describes marketing strategies and
activities, but strategies are not
relevant to the career or discussion
is lacking in detail
Does not describe marketing
strategies and activities
15
Marketing: Industry
Trends
Explains how the career supports the
marketing strategies in navigating
industry trends
Explains how the career supports the
marketing strategies in navigating
industry trends, but explanation is
cursory or contains inaccuracies
Does not explain how the career
supports the marketing strategies in
navigating industry trends
15

4. SPT 111 Milestone Two Guidelines and Rubric
Overview: In this assignment, you will explain the impact of
marketing strategies within the sports industry and the impact
the career has on success. You will
also address the financial principles utilized in the sports
industry and how they influence your identified career. This
Milestone is due in Module Six.
Specifically the following critical elements must be addressed:
III. Marketing: In this section, you will examine marketing
strategies used within the sports industry and how your chosen
career supports them.
A. Describe marketing strategies and activities within the sports
industry that an individual in this career would be involved in.
For example, is this
career involved in social media? Live drafts? Community
outreach?
B. Explain how this career supports these marketing strategies
in navigating industry trends. For instance, how would the
career you chose support
strategies surrounding the trend toward mobile technologies?
C. Explain the impact this career has on attracting new
spectators, investors, and talent.
IV. Finances: In this section, you will discuss the financial
principles and business practices used specifically in the sports
industry.
A. Describe finance-related business practices and principles
that are used within the sports industry. Consider questions like
the following: How
are ticket prices and salaries set? How are sponsors and naming
rights acquired?
B. Explain how these finance-related business practices and
principles have impacted profitability within the sports

5. industry.
C. Explain which particular business practices and principles
you would be involved in with your chosen career.
Rubric
Guidelines for Submission: Your paper must be submitted as a
2- to 3-page Microsoft Word document with double spacing, 12-
point Times New Roman font,
one-inch margins, and at least three sources cited in APA
format.
Critical Elements Proficient (100%) Needs Improvement (55%)
Not Evident (0%) Value
Marketing: Strategies
and Activities
Describes marketing strategies and
activities that are relevant to the
career
Describes marketing strategies and
activities, but strategies are not
relevant to the career or discussion
is lacking in detail
Does not describe marketing
strategies and activities
15
Marketing: Industry
Trends
Explains how the career supports the
marketing strategies in navigating
industry trends
Explains how the career supports the
marketing strategies in navigating
industry trends, but explanation is
cursory or contains inaccuracies
Does not explain how the career
supports the marketing strategies in

6. navigating industry trends
15
Dana Weisbrot
Class,
PICOT Question
Can overweight and obesity among teenagers be prevented or
managed successfully through physical activity programs after
six months than no intervention at all?
Specific Research Approach
The main research method that will be used in this study is
qualitative approach. Qualitative research can be described as a
data gathering approach that entails in-depth inquiry of human
perceptions, attitudes, and experiences. This research also seeks
to examine associated processes within the contexts that certain
phenomena take place (Langford, 2012). The utilization of
qualitative research approach results in the development of
value-based understanding of motivations and behaviors. There
are various ways in which qualitative design will be
implemented. This type of research approach is reliant on
observations and assessments that subjectively measure the
participants’ introspections, interpersonal interactions, as well
as those who have relevant communities (Langford, 2012). The
process of reporting this research is highly supported by verbal
and visual descriptions, quotations, as well as interpretive
coding.
The primary reason of which qualitative research has been
selected is that it gives room for access to detailed feedback
from the subjects and circumstances. In the past, the process of
data gathering and analysis highly over depended on subjective
evaluations (Langford, 2012). Moreover, qualitative approach
provides insights into the attitudes, behaviors, and motivations
on issues related to physical activity as a way of educing

7. obesity prevalence among adolescents. This process will give
room for in-depth evaluation of issues that are being researched.
Moreover, qualitative approach enables the researcher to
investigate highly-sensitive information. Further, qualitative
design is a useful tool for undertaking comprehensive
assessment on the basis of interpersonal interactions over an
extended period of time.
Data Collection Method
Interviews will be used as the main data gathering methods for
this study. In particular, the participants will be administered
with structured interviews, which will have a list of questions
read out and the responses noted down (Gratton & Jones,
2014). Structured interviews will ensure that the respondents
complete the questionnaires on time and seek clarification over
questions that may seem unclear or ambiguous. Structured
interviews will enable the participants to express their
experiences in their own words on what they feel about the
efficacy of physical activities in reducing obesity prevalence.
This process will enable them to explain and elaborate on any
area of specific interest or significance (Gratton & Jones,
2014). Furthermore, the interview method will be insightful in
many ways since it offers the researcher with perceived causal
inferences from the respondents, as opposed to the researcher’s
point of view. This process allows the respo0ndent to become
more of an informant, who provides data from their own lived
experiences and perspective. Further, the interview method will
be used as a tool to provide avenues through which more
important, yet unexpected data will emerge (Gratton & Jones,
2014). This is especially the case when it comes to face-to-face
interviews, which enable the researcher to evaluate the
respondent’s body language, facial expressions, and voice tonal
variations.
Steps to Ensure Data Quality
Data quality is critical in realizing credibility of study. As such,
there are various steps that will be taken to ensure quality of the
data gathered. First, a data auditing process will be undertaken.

8. The auditing process involves comparing samples of reported
data for earlier time period with the source’s data records for
the current period. The main assessment methods for data
auditing will include triangulating with other data sources,
conducting documentation reviews, and verifying and cross-
checking (Radhakrishna et al. 2012). In addition, reliability will
be ensured by conducting repeated measurements to ensure that
they are consistent. Validity refers to the closeness between the
values offered and the true values. Validity will be attained
through careful designing of the structured interview questions,
and conducting field tests.
References
Gratton, C., & Jones, I. (2014). Research methods for sports
studies. London: Routledge.
Langford, R. (2012). Qualitative research methods. Boston, MA:
Sage
Radhakrishna, R., Tobin, D., Brennan, M., & Thomson, J.
(2012). Ensuring data quality in
extension Research and evaluation studies. Journal
SPT 111 Milestone Two Guidelines and Rubric
Overview: In this assignment, you will explain the impact of
marketing strategies within the sports industry and the impact
the career has on success. You will
also address the financial principles utilized in the sports
industry and how they influence your identified career. This
Milestone is due in Module Six.
Specifically the following critical elements must be addressed:

9. III. Marketing: In this section, you will examine marketing
strategies used within the sports industry and how your chosen
career supports them.
A. Describe marketing strategies and activities within the sports
industry that an individual in this career would be involved in.
For example, is this
career involved in social media? Live drafts? Community
outreach?
B. Explain how this career supports these marketing strategies
in navigating industry trends. For instance, how would the
career you chose support
strategies surrounding the trend toward mobile technologies?
C. Explain the impact this career has on attracting new
spectators, investors, and talent.
IV. Finances: In this section, you will discuss the financial
principles and business practices used specifically in the sports
industry.
A. Describe finance-related business practices and principles
that are used within the sports industry. Consider questions like
the following: How
are ticket prices and salaries set? How are sponsors and naming
rights acquired?
B. Explain how these finance-related business practices and
principles have impacted profitability within the sports
industry.
C. Explain which particular business practices and principles
you would be involved in with your chosen career.

10. Rubric
Guidelines for Submission: Your paper must be submitted as a
2- to 3-page Microsoft Word document with double spacing, 12-
point Times New Roman font,
one-inch margins, and at least three sources cited in APA
format.
Critical Elements Proficient (100%) Needs Improvement (55%)
Not Evident (0%) Value
Marketing: Strategies
and Activities
Describes marketing strategies and
activities that are relevant to the
career
Describes marketing strategies and
activities, but strategies are not
relevant to the career or discussion
is lacking in detail
Does not describe marketing
strategies and activities
15
Marketing: Industry
Trends
Explains how the career supports the
marketing strategies in navigating
industry trends
Explains how the career supports the

11. marketing strategies in navigating
industry trends, but explanation is
cursory or contains inaccuracies
Does not explain how the career
supports the marketing strategies in
navigating industry trends
15
Marketing: Spectators,
Investors, and Talent
Explains the impact this career has
on attracting new spectators,
investors, and talent
Explains the impact this career has
on attracting new spectators,
investors, and talent, but
explanation is cursory or contains
inaccuracies
Does not explain the impact this
position has on attracting new
spectators, investors, and talent
15
Finances: Business
Practices and Principles
Describes finance-related business

12. practices and principles used within
the sports industry
Describes finance-related business
practices and principles used within
the sports industry, but description
is cursory or contains inaccuracies
Does not describe finance-related
business practices and principles
used within the sports industry
15
Finances: Profitability Explains how the finance-related
business practices and principles
have impacted profitability within
the sports industry
Explains how the finance-related
business practices and principles
have impacted profitability within
the sports industry, but explanation
is cursory or contains inaccuracies
Does not explain how the finance-
related business practices and
principles have impacted profitability
within the sports industry
15
Finances: Career Explains which business practices
and principles are relevant to the
selected career

13. Explains which business practices
and principles are relevant to the
selected career, but explanation is
cursory or contains inaccuracies
Does not explain which business
practices and principles are relevant
to the selected career
15
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Submission has critical errors related
to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
10
Total 100%
SPT 111 Milestone Two Guidelines and RubricRubric