The document discusses the concept of a hybrid modern data architecture (MDA) that integrates Apache Hadoop and Microsoft technologies for efficient data management. It highlights the capabilities of Hadoop in handling massive structured and unstructured data, emphasizing its role in various industry use cases. The presentation also covers the alignment between Hortonworks and Microsoft in providing a comprehensive data platform and tools for data analytics.

1. Hybrid Modern Data Architecture
with Microsoft and Apache Hadoop
© Hortonworks Inc. 2014

2. Your Presenters
• Oliver Chiu (twitter name )
– Title
– Years of experience
– Fun Fact
• John Kreisa (@marked_man)
– VP Strategic Marketing, Hortonworks
– Over 20 years in data management as a
developer and a marketer
– Avid camper

3. Poll 1: What stage are you looking in Hadoop
• Research
• Evaluation
• Trial
• Haven’t started research

4. Today’s Topics
• Introduction
• What is a Hybrid Modern Data Architecture (MDA)?
• Apache Hadoop in the Hybrid MDA
• The Hybrid MDA and Microsoft
• Q&A

5. DATA
SYSTEM
APPLICATIO
NS
Existing Data Architecture
Custom
Applica4ons
Business
Analy4cs
Packaged
Applica4ons
2.8
ZB
in
2012
85%
from
New
Data
Types
RDBMS
EDW
MPP
REPOSITORIES
15x
Machine
Data
by
2020
40
ZB
by
2020
SOURCES
Source: IDC
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2014

6. APPLICATIONS
Modern Data Architecture Enabled
Custom
Applica4ons
Business
Analy4cs
Packaged
Applica4ons
DEV
&
DATA
TOOLS
SOURCES
DATA
SYSTEM
BUILD
&
TEST
OPERATIONAL
TOOLS
RDBMS
EDW
MANAGE
&
MONITOR
MPP
REPOSITORIES
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2014
Emerging
Sources
(Sensor,
Sen4ment,
Geo,
Unstructured)

7. Hadoop Powers Modern Data Architecture
Hadoop Cluster
compute
&
storage
.
.
.
.
.
.
.
compute
&
storage
.
.
.
Hadoop clusters provide
scale-out storage and
distributed data processing
on commodity hardware
Apache Hadoop is an open source project
governed by the Apache Software Foundation
(ASF) that allows you to gain insight from massive
amounts of structured and unstructured data
quickly and without significant investment.

8. 3
Requirements for Hadoop Adoption
Requirements for Hadoop’s Role in the
Modern Data Architecture
Integrated
Interoperable with
existing data center
investments
Key Services
Skills
Leverage your existing skills:
development, operations,
analytics
Platform, operational and
data services essential for
the enterprise

9. Use Cases for the MDA
Industry
Use Case
New Account Risk Screens
Infrastructure Investment
Government
Server Logs, Text, Social
Clickstream, Text
Localized, Personalized Promotions
Geographic
Clickstream
Sensor
Assembly Line Quality Assurance
Sensor
Crowdsourced Quality Assurance
Oil & Gas
Machine, Server Logs
Supply Chain and Logistics
Pharmaceuticals
Machine, Geographic
Website Optimization
Healthcare
Geographic, Sensor, Text
360° View of the Customer
Manufacturing
Server Logs
Real-time Bandwidth Allocation
Retail
Trading Risk
Call Detail Records (CDRs)
Telecom
Text, Server Logs
Insurance Underwriting
Social
Use Genomic Data in Medical Trials
Structured
Monitor Patient Vitals in Real-Time
Sensor
Recruit and Retain Patients for Drug Trials
Social, Clickstream
Improve Prescription Adherence
Social, Unstructured, Geographic
Unify Exploration & Production Data
Sensor, Geographic & Unstructured
Monitor Rig Safety in Real-Time
Sensor, Unstructured
ETL Offload in Response to Federal Budgetary Pressures
Financial Services
Type of Data
Structured
Sentiment Analysis for Government Programs
© Hortonworks Inc. 2013
Social
Page 9

10. New!
Power BI
Public Preview
DEV
&
DATA
TOOLS
Microsoft Applications
DATA
SYSTEM
APPLICATIONS
Microsoft in the Modern Data Architecture
OPERATIONAL
TOOLS
SOURCES
INFRASTRUCTURE
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2014
Emerging
Sources
(Sensor,
Sen4ment,
Geo,
Unstructured)

11. Today’s Topics
• Introduction
• What is a Hybrid Modern Data Architecture (MDA)?
• Apache Hadoop in the Hybrid MDA
• The Hybrid MDA and Microsoft
• Q&A

12. Hortonworks and Microsoft
Engineering alignment
Corporate alignment
Field Alignment

13. End-to-End Data Platform
SQL Server
PDW
SQL Server for
DW in Azure
Hortonworks
Data Platform
PDW vNext
(PDW +
HDInsight)
Windows Azure
HDInsight

14. Hadoop Solutions From Microsoft
Hortonworks Data Platform
PDW vNext
(PDW + HDInsight)
Windows Azure
HDInsight

15. Hortonworks Data Platform for Windows
Hortonworks Data Platform

16. Parallel Data Warehouse Next w/ HDInsight
PDW vNext
(PDW + HDInsight)

17. Select
…
Result
Set
PolyBase
Hadoop
Data
Microsoft Confidential
Relatio
nal
Data
17

18. Scale out technologies in SQL Server Parallel Data Warehouse
18

20. Windows Azure HDInsight
Windows Azure
HDInsight

21. Master Chief meets
Big Data
§ In-game analysis detects cheaters
and improves experience for
everyone
§ Enables targeted campaigns that
improve customer retention

23. Hadoop Solutions From Microsoft
Hortonworks Data Platform
PDW vNext
(PDW + HDInsight)
Windows Azure
HDInsight

24. Hortonworks & Microsoft
Reference
Architecture
Management and Monitoring
Development and Data Tools
SOURCE DATA
Query/Visualization/
Reporting/Analytics
AMBARI
Databases
DATA SERVICES
HBASE
Files
LOAD
Servers &
Mainframe
PIG
HCATALOG
MAPREDUCE
SQOOP
JDBC
TEZ
HADOOP
Data Services
INTERFACE
Governance
HDFS
SQOOP
Java RPC
FLUME
Web HDFS
Sensor data
ODBC
YARN
JMS Queue’s
Social
HIVE
Exchange
JAVA RPC
Replication
Enterprise
Repositories

27. More about Microsoft and Hortonworks
http://hortonworks.com/labs/Microsoft
Get started with Hortonworks Sandbox
http://hortonworks.com/hadoop-tutorial/partner-tutorial-microsoft/
Follow us:
@hortonworks @MicrosoftBI
Question & Answer session will be conducted electronically,
using the panel to the right of your screen