1 ©	Hortonworks	Inc.	2011–2018.	All	rights	reserved
Driving	Digital	Transformation	Through	
Global	Data	Management
Dinesh	Chandrasekhar
Director,	Product	Marketing
2 ©	Hortonworks	Inc.	2011–2018.	All	rights	reserved
The	New	Way	of	Business	Is	Fueled	By	Connected	Data
• Connected	Customers,	
Vehicles,	Devices
• Socially	crowd-sourced	
requirements
• Digital	design	and	
analysis
• Digital	prototypes	and	
tests	(simulations)
• Connected	Factories,	
Sensors,	Devices
• Human-robotic	
interaction
• 3D-printing	on	demand
• Connected	Trucks,	
Inventory
• Location,	traffic,	
weather-aware	
distribution
• Real-time	inventory	
visibility
• Dynamic	rerouting
• Connected	Customers,	
Devices
• Omni- channel	
demand	sensing
• Real-Time	
Recommendations
• Connected	Assets
• Remote	service	
monitoring	&	delivery
• Predictive	
maintenance
• OTA	Updates
DEVELOPMENT MANUFACTURING DISTRIBUTION MARKETING/SALES SERVICE
3 ©	Hortonworks	Inc.	2011–2018.	All	rights	reserved
Technology	Trends:		Shifting	the	Data	Paradigm
ARTIFICIAL	
INTELLIGENCE
INTERNET	
OF	THINGS
CLOUD	
COMPUTING
STREAMING
DATA
Industrial	Internet
Connected	Business
Consumer	Devices
Smart	Devices
Autonomy
Prescriptive	Analytics
SaaS/PaaS Applications
Ephemeral	Use	Cases
Operational	Efficiency
Collaboration
Real-time	Applications
Targeted	Retail
Recommendations
Industrial	Applications
4 ©	Hortonworks	Inc.	2011–2018.	All	rights	reserved
…And	Changing	the	Consumption	Trends
Search
Recommendations
Reviews
Summon	my	service
Frictionless	commerce
Instant	feedback
Immersive
Ambient
Physical	meets	digital
5 ©	Hortonworks	Inc.	2011–2018.	All	rights	reserved
The	Big	Data	Journey
2011
DATA-AT-REST	
HADOOP	1.0
100%	Open
2015
DATA-IN-MOTION
Out	to	the	edge
2016
CONNECT	DATA	PLATFORMS
Cloud/On	prem
Today
ENABLE	MODERN	
DATA	ARCHITECTURE
Globally	manage,	secure,	govern
2013
YARN
Enable	multiple	
workloads
6
©	Hortonworks,	Inc.	2011-2018.	All	rights	reserved.	|	Hortonworks	confidential	and	proprietary	information.
Modern	Data	Architecture	
DATA	CENTER
Machine
Learning/
Artificial	
Intelligence
Telemetry	–
Connected	
Devices
Time	Series
Databases
Stream	Analytics
Deep	Historical
Analysis
Exception	
Monitoring
Legacy/
Operational
Data	
Sensors,	
Control	
Systems	
Cyber	
Security
Edge	
Analytics
Social Mobile
IoT
IoT
CLOUD
Geo	Location
7
©	Hortonworks,	Inc.	2011-2018.	All	rights	reserved.	|	Hortonworks	confidential	and	proprietary	information.
G L O B A L 	 D ATA 	 M A N A G E M E N T
DATA	
SOURCES
DATA	CENTER CLOUD EDGE
Exception	
Monitoring
360	View	of
Operations
Cyber	
Security
Telemetry	–
Connected	
Devices
Time	Series
Sensors,	
Control	
Systems	
Telemetry	–
Connected	
Devices
Sensors,	
Control	
Systems	
Time	Series
Exception	
Monitoring
Cyber	
Security
Legacy/
Operational
Data
Global	Data	Management Enables	Modern	Data	Architecture
8
©	Hortonworks,	Inc.	2011-2018.	All	rights	reserved.	|	Hortonworks	confidential	and	proprietary	information.
Data	Management	Challenges
• Dealing	with	multi-clouds
• Avoiding	cloud/	vendor	lock-in
• Future	proofing	your	architecture
• Common	view	of	security,	governance
• Manage	all	data,	regardless	of	type	or	location
• Maximize	data	re-use	for	multiple	workloads
DATA	
SOURCES
DATA	CENTER CLOUD EDGE
Exception	
Monitoring
360	View	of
Operations
Cyber	
Security
Telemetry	–
Connected	
Devices
Time	Series
Sensors,	
Control	
Systems
9
©	Hortonworks,	Inc.	2011-2018.	All	rights	reserved.	|	Hortonworks	confidential	and	proprietary	information.
Global	Data	Management	Platform
DATA	
SOURCES
DATA	CENTER CLOUD EDGE
Exception	
Monitoring
360	View	of
Operations
Cyber	
Security
Telemetry	–
Connected	
Devices
Time	Series
Sensors,	
Control	
Systems	
DATA-IN-MOTION DATA-AT-REST
MANAGE,	SECURE,	GOVERN,	CONSUME
10
©	Hortonworks,	Inc.	2011-2018.	All	rights	reserved.	|	Hortonworks	confidential	and	proprietary	information.
Global	Data	Management		- Powering	Innovation
MODERN	DATA	USE	CASES
EDW
OPTIMIZATION
CYBERSECURITY DATA	SCIENCE
ADVANCED
ANALYTICS
IOT/	STREAMING	
ANALYTICS
DATA	
SOURCES
DATA	CENTER CLOUD EDGE
Exception	
Monitoring
360	View	of
Operations
Cyber	
Security
Telemetry	–
Connected	
Devices
Time	Series
Sensors,	
Control	
Systems	
DATA-IN-MOTION DATA-AT-REST
MANAGE,	SECURE,	GOVERN,	CONSUME
11 ©	Hortonworks	Inc.	2011–2018.	All	rights	reserved
Offload	ETL	processing	
from	EDW	
Load	cold	archive	data	in	
Hadoop
Enrich	data	with	
machine/	sensor	data
Run	interactive	analytics	
on	Hadoop
Centralized	management	and	
security
Fine	grained	authentication	
and	access	control
End	to	end	data	lineage
Detailed	audit	trails
Enterprise	AI	Platform,	open	
languages
Improve	Data	Science	
Productivity
Improve	Data	Science	learning	
and	collaboration
Organize	Your	Data
EDW	Modernization	&	
Offload
Govern	Your	Data
Governed	Data	Lakes
Drive	Intelligence	
from	Data	
Data Science	and	AI
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Major	Use	Cases
12
©	Hortonworks,	Inc.	2011-2018.	All	rights	reserved.	|	Hortonworks	confidential	and	proprietary	information.
Global	Data	Management	with	Hortonworks
Globally	Manage,	Secure,	Govern,	Consume
DATAPLANE	SERVICE	(DPS)
MANAGE,	GOVERN,	SECURE
EXTENSIBLE	SERVICES
DATA
LIFECYCLE
MANAGER
DATA	
STEWARD
STUDIO*
ISV
SERVICES
*not	yet	available,	coming	soon
IBM	DSX*CLOUD-
BREAK*
DATA
ANALYTICS
STUDIO*
CONNECTED	DATA	PLATFORMS
HORTONWORKS
DATA	PLATFORM	(HDP®)	
DATA-AT-REST
HORTONWORKS	
DATAFLOW	(HDF)
DATA-IN-MOTION
MODERN	DATA	USE	CASES
EDW
OPTIMIZATION
CYBERSECURITY DATA	SCIENCE
ADVANCED
ANALYTICS
IOT/	STREAMING	
ANALYTICS
HORTONWORKS
CONNECTION
ENTERPRISE	SUPPORT
PREMIER	SUPPORT
EDUCATIONAL	SERVICES
PROFESSIONAL	SERVICES
COMMUNITY	CONNECTION
HORTONWORKS
PLATFORM	SERVICES
OPERATIONAL	SERVICES
SMARTSENSE™
DATA	
SOURCES
DATA	CENTER CLOUD EDGE
Exception	
Monitoring
360	View	of
Operations
Cyber	
Security
Telemetry	–
Connected	
Devices
Time	Series
Sensors,	
Control	
Systems
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Hortonworks	Company	Profile
IPO	4Q14	(NASDAQ:	HDP)
14 ©	Hortonworks	Inc.	2011–2018.	All	rights	reserved
Thank	you

Driving Digital Transformation Through Global Data Management