The document provides an overview of a webinar presented by Anurag Tandon and John Kreisa of Hortonworks and MicroStrategy respectively. It discusses the drivers for adopting a modern data architecture including the growth of new types of data and the need for efficiency. It outlines how Apache Hadoop can power a modern data architecture by providing scalable storage and processing. Key requirements for Hadoop adoption in the enterprise are also reviewed like the need for integration, interoperability, essential services, and leveraging existing skills. MicroStrategy's role in enabling analytics on big data and across all data sources is also summarized.

1. Quick Housekeeping
Q&A box is available for your questions
Webinar will be recorded for future viewing
Thank You for joining!
© Hortonworks Inc. 2013

2. Modern Data Architecture
…for Business Intelligence
© Hortonworks Inc. 2013
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3. Your Presenters
• Anurag Tandon (@microstrategy)
– Director, Product Marketing
– 14+ years of marketing, sales and
implementation of BI & Analytics
– Jack of most sports, master of none
• John Kreisa (@marked_man)
– VP Strategic Marketing, Hortonworks
– Over 20 years in data management as a
developer and a marketer
– Avid camper
© Hortonworks Inc. 2013
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4. Today’s Topics
• Introduction
• Drivers for the Modern Data Architecture (MDA)
• Apache Hadoop in the MDA
• MicroStrategy’s role in the MDA
• Q&A
© Hortonworks Inc. 2013
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5. APPLICATIONS
Existing Data Architecture
Custom
Applica4ons
Business
Analy4cs
Packaged
Applica4ons
DEV
&
DATA
TOOLS
SOURCES
DATA
SYSTEM
BUILD
&
TEST
OPERATIONAL
TOOLS
RDBMS
EDW
MPP
MANAGE
&
MONITOR
REPOSITORIES
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2013
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6. APPLICATIONS
Existing Data Architecture
Custom
Applica4ons
Business
Analy4cs
Packaged
Applica4ons
DATA
SYSTEM
2.8
ZB
in
2012
85%
from
New
Data
Types
RDBMS
EDW
MPP
REPOSITORIES
15x
Machine
Data
by
2020
40
ZB
by
2020
SOURCES
Source: IDC
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2013
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7. APPLICATIONS
Modern Data Architecture Enabled
Custom
Applica4ons
Business
Analy4cs
Packaged
Applica4ons
DEV
&
DATA
TOOLS
SOURCES
DATA
SYSTEM
BUILD
&
TEST
OPERATIONAL
TOOLS
RDBMS
EDW
MANAGE
&
MONITOR
MPP
REPOSITORIES
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2013 - Confidential
Emerging
Sources
(Sensor,
Sen4ment,
Geo,
Unstructured)
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8. Hadoop Powers Modern Data Architecture
Hadoop Cluster
compute
&
storage
.
.
.
.
.
.
.
.
.
.
compute
&
storage
Hadoop clusters provide
scale-out storage and
distributed data processing
on commodity hardware
Apache Hadoop is an open source project
governed by the Apache Software Foundation
(ASF) that allows you to gain insight from massive
amounts of structured and unstructured data
quickly and without significant investment.
© Hortonworks Inc. 2013 - Confidential
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9. Drivers for Hadoop Adoption
Modern Data Architecture
Hadoop has a central role in next
generation data architectures while
integrating with existing data systems
Driving Efficiency
Business Applications
Use Hadoop to extract insights that
enable new customer value and
competitive edge
Driving Opportunity
Big Data Sets
Existing
Emerging
Traditional
Server log
Clickstream
Sentiment/Social
Machine/Sensor
Geo-locations
© Hortonworks Inc. 2013 - Confidential

10. Opportunity in types of data
1. Sentiment
Understand how your customers feel about your brand and
products – right now
2. Clickstream
Capture and analyze website visitors’ data trails and
optimize your website
3. Sensor/Machine
Discover patterns in data streaming automatically from
remote sensors and machines
4. Geographic
Value
Analyze location-based data to manage operations where
they occur
5. Server Logs
Research logs to diagnose process failures and prevent
security breaches
6. Unstructured (txt, video, pictures, etc..)
Understand patterns in files across millions of web pages,
emails, and documents
© Hortonworks Inc. 2013 - Confidential
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11. APPLICATIONS
Efficiency in the Modern Data Architecture
Custom
Applica4ons
Business
Analy4cs
Packaged
Applica4ons
• Drive efficiency via
modern data
architecture
DATA
SYSTEM
• Store data once and
access it in many
ways
RDBMS
EDW
• Often referred to a
data lake or data
repository
MPP
REPOSITORIES
SOURCES
• Infrastructure platform
driven
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2013 - Confidential
Emerging
Sources
(Sensor,
Sen4ment,
Geo,
Unstructured)
• IT-oriented, TCO
based
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12. New Types of Data = New Analytic Apps
• Unlock new OPPORTUNITY via
analytic apps built around NEW
TYPES OF DATA
– Sentiment (social media)
– Clickstream
– Machine / sensor data
– Geo / tracking data
– Web Logs
– Unstructured (video, pictures, free text)
• Business case driven
Business
Analy4c
App
ENTERPRISE
HADOOP
PLATFORM
New
Sources
(sen4ment,
clickstream,
geo,
sensor,
…)
• LOB / Business IT oriented
© Hortonworks Inc. 2013 - Confidential
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13. 3
Requirements for Hadoop Adoption
Requirements for Hadoop’s Role
in the Modern Data Architecture
Integrated
Interoperable with
existing data center
investments
Key Services
Skills
Platform, operational and
data services essential for
the enterprise
Leverage your existing
skills: development,
operations, analytics
© Hortonworks Inc. 2013 - Confidential
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14. Requirements for Enterprise Hadoop
1
2
Key Services
Platform, Operational and
Data services essential
for the enterprise
OPERATIONAL
SERVICES
AMBARI
CORE
PIG
SQOOP
PLATFORM
SERVICES
Interoperable
MAP
REDUCE
NFS
TEZ
YARN
WebHDFS
KNOX*
HIVE
&
HCATALOG
HDFS
Enterprise Readiness
High Availability, Disaster
Recovery, Rolling Upgrades,
Security and Snapshots
HORTONWORKS
DATA
PLATFORM
(HDP)
Integrated with existing
data center investments
OS/VM
© Hortonworks Inc. 2013 - Confidential
HBASE
LOAD
&
EXTRACT
Skills
3
FLUME
FALCON*
OOZIE
Leverage your existing
skills: development,
operations, analytics
DATA
SERVICES
Cloud
Appliance
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15. Requirements for Enterprise Hadoop
1
2
Key Services
Platform, operational and
data services essential
for the enterprise
Develop
Java, C, C++,
.NET, Python, Pig
Skills
Analyze
Leverage your existing
skills: development,
operations, analytics
3
SQL, R, SAS
Operate
Interoperable
Integrated with existing
data center investments
© Hortonworks Inc. 2013 - Confidential
Tools, Consoles,
Scriptable APIs
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16. APPLICATIONS
Requirements for Enterprise Hadoop
Custom
Applica4ons
Business
Analy4cs
Packaged
Applica4ons
Integrate with
DEV
&
DATA
Applications
TOOLS
DATA
SYSTEM
BUILD
Business&
Intelligence,
TEST
Developer IDEs,
Data Integration
SOURCES
3
OPERATIONAL
TOOLS
RDBMS
EDW
Systems
MANAGE
&
MPP
MONITOR
Data Systems & Storage,
Systems Management
REPOSITORIES
Platforms
Interoperable
Exis4ng
Sources
Integrated with existing
(CRM,
ERP,
Clickstream,
Logs)
data center investments
© Hortonworks Inc. 2013 - Confidential
Emerging
Sources
Operating Systems,
Virtualization, Cloud,
Appliances
(Sensor,
Sen4ment,
Geo,
Unstructured)
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17. DATA
SYSTEM
APPLICATIONS
MicroStrategy in the Modern Data Architecture
DEV
&
DATA
TOOLS
OPERATIONAL
TOOLS
RDBMS
EDW
HANA
MPP
SOURCES
INFRASTRUCTURE
Exis4ng
Sources
(CRM,
ERP,
Clickstream,
Logs)
© Hortonworks Inc. 2013 - Confidential
Emerging
Sources
(Sensor,
Sen4ment,
Geo,
Unstructured)
Page 17

18. Today’s Topics
• Introduction
• Drivers for the Modern Data Architecture (MDA)
• Apache Hadoop’s role in the MDA
• MicroStrategy’s role in the MDA
• Q&A
© Hortonworks Inc. 2013
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19. About MicroStrategy
Innovator and leader in enterprise analytics
Austin
Charlotte
Chicago
Dallas
Kansas City
Los Angeles
Montreal
New York
San Francisco
Seattle
Toronto
Tysons Corner
Mexico City
Sao Paulo
Buenos Aires
Barcelona
Bunnik
Brussels
Cologne
Dubai
Frankfurt
Lisbon
London
Madrid
Milan
Munich
Paris
Rome
Stockholm
Vienna
Warsaw
Zurich
Beijing
Hangzhou
Mumbai
Seoul
Shanghai
Singapore
Tokyo
• Top independent analytics software vendor
by revenue
• $594M 2012 Revenue
• Operating in 42 cities in 23 countries
• Long time innovator in web, mobile,
and cloud-based analytics
• Over 4,000 customers, 20 industries
• $100M dedicated annually to R&D
19

20. MicroStrategy Analytics Platform
Comprehensive analytics suite for business
MicroStrategy Analytics Platform
Self-Service
Analytics
Enterprise-Grade
Business Intelligence
Big Data
Analytics
Rapid-fire data
discovery
Produce and publish trusted
analytics to elevate performance
The power to transform your
Big Data into insight
• Intuitive data exploration
• Fast dashboard development
• Self-service with no IT needed
• Comprehensive delivery options
with massive user scale
• Access and combine data from all
sources
• Trusted system-of-record reliability
• Advanced and predictive analytics
• Easy, cost-effective administration
• Blazing speed and performance
Web or Mobile
On-Premises or on MicroStrategy Cloud
20

21. Comprehensive Analytics Platform
Operationalize analytics to align the business and improve results
Mass Distribution"
"
Any Design"
Dashboards
Agile
Analy7cs
Reports
and
Statements
OLAP
Analysis
"
All Media"
"
MicroStrategy
Analy4cs
Pla`orm
Trusted and Reliable"
"
"
"
"
"
"
Databases"
"
"
"
"
"
Big Data"
"
"
"
"
"
Personal /
Departmental"
"
"
"
"
"
Cloud Data"
Data from Across the Enterprise"
Easy to Manage"
"
All Data Sources"
"
"
21

22. Five Key Capabilities for Big Data Analytics
The MicroStrategy Analytics Platform Enables Every Business User to Get These Capabilities
1
2
3
4
5
Data
access
and
combina7on
from
all
enterprise
data
Self-­‐service
data
explora7on
to
produc7on
dashboards
User
accessible
advanced
and
predic7ve
analy7cs
Analysis
of
semi-­‐structured
and
unstructured
data
Real-­‐7me
analysis
from
live
upda7ng
data

23. The Power of Data Integration in the Hands of Every User
Access and combine data from multiple sources “on-the-fly”
Enterprise
Applications
SAP, Oracle e-Business,
Siebel, Peoplesoft, etc.
Relational
Databases
Oracle, SQL Server,
MySQL, Teradata,
Netezza, etc.
CloudBased Data
Salesforce.com, NetSuite.
Facebook, Eloqua, Google
Docs, etc.
Quick Data Import
Personal or
Departmental
Big Data &
Hadoop
Spreadsheets, Access
databases, CSV, public data
downloads, etc.
Hortonworks Data Platform
MicroStrategy
Modeled Data
Enterprise-certified singleversion of the truth
No SQL or Scripting
23

24. Self-Service Analytics Empowers Users
Lightning fast insights, easy for everyone
Stunning
Visualizations
Instant
Query Results
Effortless
Dashboards
No IT
Needed
24

25. A Picture Is Worth 1000 Words
Every user becomes a professional data-journalist

26. Advanced Analytics – Full Range Under One Roof
Climb the Analytical Maturity Model to Outsmart and Outperform Competitors
Optimization
Analytical Maturity"
Projections
Relationship Analysis
What do we want to happen?
What is likely to happen based on past history?
What factors influence activity or behavior?
Benchmarking
Free, open
source."
How are we doing versus comparables?
Trend Analysis
World’s most
popular
advanced
analytics tool."
What direction are we headed in?
More"
Data Summarization
What is happening in the aggregate?
Industry’s most powerful SQL Engine and 300+ native analytical functions
Specialty Tools
26

27. DEMO: Self-service Visual Data Discovery
27

28. Promote Self-Service Dashboards into Production
Tightly coupled self-service and production supports the full lifecycle of analytics
1
2
3
Create insight! Quickly prototype
or crowd source agile dashboards
Export from Visual Insight to
Document Editor for pixel-perfect
design
Add production features:
•
Multimedia content
•
Transactions
•
Decision workflow
•
Prescriptive analytics
•
4
Custom branding
•
FAST, LOW-IMPEDANCE
PUBLISHING
Real-time data
Deploy to thousands with
enterprise-grade security and
scalability. Monetize insight!
28

29. Tight Integration of Self-Service Analytics and Production BI
With MicroStrategy, business agility and governance coexist
Move Seamlessly between Styles
Visual Data
Discovery
Standalone
Dashboards
Reports and
Statements
Advanced
Analysis
OLAP Analysis
Production Business Intelligence
Only MicroStrategy Delivers Agility and Governance
• Common metadata for trusted single version of the truth
• Flexibility for business to quickly work with new data
29

30. Build Once, Deploy Anywhere
Competitive approaches require time-consuming rework
1
Build once
2
Deploy across all media
Web
Browsers | Portals | Apps
Mobile
iOS | Android | Blackberry
Documents
PDF | PowerPoint |
Excel | Word
Email
One-Click Sharing |
Annotation
30

31. Publish Results to 1000s of Users Without Fear
Value Chain
Enterprise
Team
Department
PUBLISH
10s
Visual Insight
dashboard
100s
1,000s
10,000+
Proven Server
Scalability
Built-in clustering, failover,
and comprehensive
administrative tools for
performance optimization
Automatic
Content
Personalization
Users only see the data
they’re entitled to see,
and only access
functionality they are
authorized to use
In-Memory
Performance
Tested sub-second
response times on
web and mobile,
even at highest user
volume and
concurrency
Advanced
Monitoring
Tools
Admin tools to
monitor, report and
alert on system
utilization

32. Your Partner in Big Data Analytics
Today’s Big Data
Full View of Online Commerce Customers
•
Yahoo is the #1 online commerce site in Taiwan
•
•
Uses the Hortonworks platform for storing clickstream data
Built a common data architecture to analyze transaction data in
Oracle combined with web logs from Hadoop
•
Executives, business managers and analysts all have access to
pre-defined, self-service and ad-hoc analytics
Tomorrow’s Big Data
200 petabytes powered by
Hadoop + MicroStrategy
in-memory technology
Guy Bayes
Head of Enterprise BI, Facebook
“We have this thing that’s
running. It’s one of the most
amazing things I’ve seen.
It’s running against the
entire Facebook user base,
1.1 billion users.”
* BI SURVEY 12, BARC, 2012.
32

33. Two Ways to Experience MicroStrategy Today"
Best of all, they’re free!
MicroStrategy Analytics
Desktop
Fastest, easiest self-service analytics
tool for business users.
100% free!
MicroStrategy Analytics
Express
Cloud-based self-service visual
analytics for any organization.
Free for one year!
Visit microstrategy.com/free
33

34. Next Steps:
More about MicroStrategy and Big Data
http://www.microstrategy.com/platforms/analytics
Get started on Hadoop with Hortonworks
Sandbox
http://hortonworks.com/hadoop-tutorial/
Follow us:
@hortonworks
@microstrategy
© Hortonworks Inc. 2013
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