Mernit Building A Revenue Portfolio
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The document discusses strategies for building a diverse revenue portfolio for non-profit and community news organizations, noting they will need approaches like sponsorships, advertising, donor programs, and other options. It analyzes the requirements, risks, and example models for different revenue strategies and provides recommendations to balance aggressive development with cost controls as new streams are established. Resources for various monetization options like crowd-funding and third party ad networks are also presented.
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Mr. aref the “100 million dollars” cultural transformation initiative
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The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...
The document discusses strategies for city and regional magazines to leverage social media. It recommends developing a social media presence across major networks like Facebook and Twitter as well as location-based services. Magazines should share local content and happenings to engage local audiences. Partnering with other magazines and sharing content/promotions across regions can increase reach. Magazines should measure social media return on investment based on metrics like impressions, leads, and increased satisfaction rather than traditional ROI. Planning, staffing, and regularly updating social profiles are also important.
The power of sponsorships
The document discusses the benefits of corporate sponsorships for non-profits, including increased revenues, volunteers, in-kind contributions, and attracting donors and board members. It provides tips for non-profits to secure sponsorships, such as putting together a sponsorship team, researching prospects, setting sponsorship levels with distinct benefits, following up with prospects, and thanking sponsors. North American businesses spent over $17 billion on sponsorships in 2010, demonstrating their power as a revenue source.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
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Fund Raising Fundamentals for student activities
This document summarizes a fundraising document. It discusses various topics related to fundraising including what fundraising is, its importance, sources of fundraising like donations, grants and sponsorships. It also discusses developing a fundraising plan and proposal. The plan should outline the organization's current status, goals, and how to achieve them. The proposal provides details on the organization, projects, budgets, and customized sponsorship benefits and packages to meet sponsors' needs. Developing a strong proposal is important to secure sponsor funding and support for projects.
User Acquisition Bootcamp for Startups
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
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Recruiting Non-Traditional Value Added Affiliates
This document discusses strategies for targeting value-added affiliates. It defines non-value added affiliates as those who cannot affect purchasing decisions or build brand loyalty. It recommends identifying value-added affiliates who drive new customers through original content and communities. Methods are presented for evaluating affiliate traffic quality and identifying low-value promotions. Case studies demonstrate finding niche audiences and bloggers to promote new products. The document stresses attracting affiliates that create new customers rather than just existing ones.
Executive Summary
EquityEndeavor.com is a crowdfunding platform that facilitates fundraising campaigns for local small businesses seeking funds between $3,000-$30,000. It was launched in beta in September in Austin and New Orleans, facilitating almost $90,000 in raises so far. The company is now seeking to raise $500,000 to complete building the product and implement its partnership-driven distribution strategy to become a leading platform for crowdfunding local small business projects.
Local media assn fall conference report recap 2012
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Beyond Fundraising
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
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Your Rock Solid Digital Approach to Attract More Industry Attention
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Main Street 101 2010
The document provides guidance on effective promotions for downtown districts. It discusses the role of promotions committees in defining their market, identifying assets, and creating communication strategies. It also covers developing event calendars, including retail-driven, image-building, and signature events. Additional topics include sponsorship, fundraising, business engagement, evaluations, and co-op advertising opportunities like print, radio, and direct mail. The overall aim is to promote the downtown area through strategic planning and multi-channel promotions.
The document discusses partnering between companies and nonprofits through cause marketing and corporate social responsibility initiatives. It outlines benefits for both partners such as increased awareness, sales, employee engagement, and resources for nonprofits. The document provides examples of cause marketing campaigns and resources that companies and nonprofits can contribute to build successful partnerships.
Thoughts on sustainability
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Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...
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Guerilla marketing 2011
The document provides an overview of guerrilla marketing strategies and tactics for developing a cooperative housing marketing plan. It discusses the traditional "5 P's of Marketing" - product, price, promotion, place and people. It then outlines a 9-step process for creating a marketing plan, including analyzing current efforts, identifying the target market and competition, selecting marketing elements, and monitoring results. Various low-cost guerrilla tactics are suggested for each step and element.
Creating a Business-Driven Content Marketing Strategy
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Business Model Canvas Workshop at Startup Pirates @ Bratislava
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LINDSAY'S PORTFOLIO 2016
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Harnessing our Collective Power
This document discusses strategies for making the media consortium more sustainable through earned income rather than relying solely on grants. It proposes generating earned income through services like webinars, labs and trainings to cover general operations, while continuing to use grants for specific projects. This would make the consortium less competitive with members for funds and more independent in the long run. Details are provided on current budgets, costs, potential new revenue streams, and how staff and members can work together to implement this new business model.
Future Models for TMC
The document discusses strategies for making the media consortium more sustainable financially. It notes that expenses are rising as the organization grows more ambitious, while funding is becoming more difficult to obtain. It proposes developing a new business model where grant funding covers project expenses for members, while earned income covers general operations. Specific ideas to generate earned income include opening some programs to non-members for a fee, seeking corporate sponsors, and keeping overhead costs low. The overall goal is for the consortium to become less dependent on outside funders over time through collaborative efforts.
Celebrating Success: 18 months of TMC Programming
The document summarizes the successes of The Media Consortium (TMC) in 3 areas:
1) Journalism collaborations where TMC partnered with 10 outlets on campaigns coverage and 800 pieces were produced on the Wisconsin protests.
2) A media policy reporting initiative with 9 organizations producing biweekly blogs and monthly briefings.
3) Moving into mobile with partnerships and content for over 50 mobile applications reaching 1,000 campaigns.
Visual Journalism
Journalism will return to being a form of art similar to over a century ago, according to Chris Hedges. Hedges argues that journalism will become artistic again rather than just a business. The quote suggests that high-quality journalism values artistry over commercialism.
Tactilize: Application Development Software
The document discusses how news apps have not fully adapted to tablets and mobile devices like television has, still focusing more on articles than engagement. It introduces Tactilize, a startup creating an HTML5 platform to easily build beautiful and interactive news apps. Tactilize has a working prototype and is selecting strategic partners from news organizations to test their platform.
Boston Globe: Responsive Web Design
The document discusses responsive web design for BostonGlobe.com. It describes taking a user-centered approach to understand different types of readers and their needs. This involved usability testing and prototyping different designs. The key aspects of responsive design are outlined as having a flexible grid layout, flexible images and media that resize appropriately, and using media queries to design for different breakpoint widths. The process of designing and refining the layout is discussed, moving from prototypes to coding and testing in the browser.
Metrics for Progressive Media's Impact
Gary King from Harvard University gave a talk about measuring the impact of progressive media. His goals were to measure public discourse, estimate the causal effect of progressive media on discourse, and learn how to make progressive media more effective. He discussed how frames imposed by events like 9/11 or language used in polls can influence public opinion, and showed that media use of the word "baby" rather than "fetus" correlated with increased support for banning partial birth abortion, demonstrating the media's power to frame debates.
Public News Service Ignite Presentation
Public News Service provides localized public interest news content to media outlets across all platforms. It began in 1996 to provide more balanced news coverage of Idaho issues. The service now reaches an audience of 24 million per week, with over 8,000 media outlets regularly using its stories. One-third of its content is also picked up by national networks like CBS and NPR. Reporters produce stories which are then edited, distributed to media outlets, and tracked for pickup and reach.
Newsforward Ignite Presentation
Newsforward.org is a news aggregation and curation website that collects the latest breaking news, reports, opinions, and tweets from progressive and mainstream media sources as well as advocacy organizations, politicians, and influentials. It organizes content into curated channels on issues to provide deeper dives and allows users to take action while maintaining access to personal Twitter settings and lists.
Newscloud Ignite Presentation
NewsCloud is free, open source software that allows media organizations to build interactive online communities and crowdsource content from readers. It provides features like forums, classifieds, event calendars, and photo galleries to engage audiences and generate new traffic and revenue. NewsCloud can be installed in under 20 minutes and costs as little as $45 per month to use. It is an alternative to limited Facebook pages that don't effectively build communities or allow monetization. Promoting and linking to the NewsCloud community is key to driving participation and success.
Junar Ignite Presentation
Junar is a startup company founded by Diego May and Javier Pajaro that aims to transform how users discover and use data. The company provides dashboards to track data and has a REST/JSON API. Diego May is the CEO and co-founder with previous experience in corporate leadership and venture capital. Javier Pajaro is the CTO and co-founder with experience in software development. Pablo Bertorello is the CMO with experience in software entrepreneurship.
Hootsuite
This document outlines how HootSuite can help clients with their social media efforts across multiple platforms by allowing them to draft messages, schedule posts, track engagement and analytics. HootSuite provides security features like malware protection and limited user permissions, as well as support through a help desk, VIP support and training resources to ensure clients get the most out of managing their social profiles.
Junar
Junar is a startup company founded by Diego May, Javier Pajaro, and Pablo Bertorello that is transforming how users discover and use data. The company has a team of 13 employees including engineers and business/marketing staff. Junar's mission is to forever change how people discover and use data through their products and services.
Razoo: Collaborative Fundraiser
The document discusses collaborative fundraising through the nonprofit Razoo. It provides statistics on Razoo's reach and partnerships with organizations for giving days. The case study focuses on GiveMN's Give to the Max Day, an annual online giving campaign. In 2010, it raised $10 million from over 42,000 donors for 3,663 nonprofits. Quotes from participating nonprofits emphasize how the event engaged new donors, rallied existing supporters, and introduced supporters to social fundraising.
Zinger
This document introduces Zinger, an app that aims to help users engage in informed political debate by providing quick access to clever arguments and comebacks ("zingers") on various political topics. It outlines who the target users are, such as the politically engaged and gamers, and provides examples of zingers users could access on topics like climate change and feminism. It describes gaming elements like points, levels and badges to encourage engagement. The document also discusses integrating with social media, rewarding power users, potential paid partnerships, and the goal of changing political debates and driving traffic to progressive media.
Riotstartr
Riotstartr is a proposed mobile app that aims to bring virtual networks and real-world locations together to track events in real-time. It would allow users to announce they are attending or organizing protests, rallies, and other events, track attendees' locations, and earn rewards through gamification. The app would help spread information about events and give organizers and journalists better crowd data and engagement metrics.
C2 take action platform
The document describes a partnership opportunity for progressive media sites to help nonprofits and good causes by extending their online advocacy campaigns. The flash widget allows readers to engage with campaigns without leaving the site, generating subscribers, donors and revenue. Partners can choose which causes to feature contextually and are paid for every signup to a client's list, boosting participation and income.
1
This document outlines different models for media organizations: pure journalism, journalism combined with action or community, and hybrid media makers who also take action. It shows the breakdown of these models in 2010 and 2015, with pure journalism and journalism combined with other activities both represented, and hybrid media makers and action also present in the field in 2015.
David Cohn Revenue Generation Presentation
We are proposing experimenting with new ideas by having Media Consortium members submit project pitches that would be transparently shared online, allowing donors to have more control over where their donations are applied, as opposed to general donations that are akin to "throwing money over a wall". This approach stems from principles of agile development where it is better to fail early by testing ideas rather than debating them.
Jedalpert
The document discusses using mobile technology and text messaging to connect with and engage audiences, as well as measure the results of campaigns. Some key points include:
- Over 300 million mobile subscribers in the US, with 97% able to send and receive text messages. About 5 billion texts are sent daily.
- Text messaging can help reach broad audiences, engage supporters through calls to action, house parties, and advocacy calls, and build profiles by collecting data from text interactions.
- Measuring results is important, and text messaging campaigns have been shown to increase contest entries by 325% compared to other calls to action and increase donations by 77%.
- Examples are given of organizations in various sectors that have used text messaging for different
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Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
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This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Generating privacy-protected synthetic data using Secludy and Milvus
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Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
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June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
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5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
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Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
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Mernit Building A Revenue Portfolio
- 1. Building a Revenue Por0olio: New models for a new age Susan Mernit Founder, Oakland Local, consultant & web strategist February 25, 2010
- 2. Sustainability=$$ • Non‐profit does not mean no income • Strategies used by non‐profit & for‐profit news & community enLLes will look very much the same • Revenue & earned income both require a por0olio of approaches—and the knowledge & staff to execute them
- 3. Planning for $$ • Build a revenue por0olio: – Sponsorships: organizaLons fund site, features, programs – AdverLsing: Third‐party & you‐sell adverLsing – Donor/contributor program – FoundaLon support: GA, training programs, reporLng – Other: consulLng, training, Merch, events, research (pick one or two)
- 4. $$: How do you know where to focus? Strategy Requirements Risk Model to look at Third‐party ad Need sales partner O]en not very Ode Magazine revenue & high traffic lucraLve for niche sites Sponsorships Need compelling ROI must deliver BlogHer (across media, offer & focused value for sponsor events) salesperson DonaLons DonaLon Donor pool Texas Tribune infrastructure Merchandise, Design, MarkeLng: will they collaterals manufacturing sell? Events Planning & Profit or cost BlogHer markeLng team center? Training, consulLng Something to sell Does this align w/ Oakland Local core mission Crowd‐funding Community‐funded Right price? Spot.us, Kickstarter
- 5. MisconcepLons • “Our content is so good, we should just charge for it.” FAIL=good enough is free • “If we can create X at a lower cost, Y will pay us for it.” FAIL= recession killing old media • “We can make a lot of money if we have some events.” FAIL= profit margin is an issue • “Community foundaLons will fund us next.” FAIL=Earned income or die
- 6. RecommendaLons • Balance aggressive revenue strategy development with Lght cost controls • Base expenses on most conservaLve projecLons Lll new revenue streams kick in • Treat expenses of new revenue project as priority but STILL manage aggressively • Structure new efforts so you can afford to change cost
- 7. Models to look at • Baristanet: Local adverLsing success in New Jersey • Salon.com: Excellent moneLzaLon of niche audience • Texas Tribune: Raise money from local patriots & affluent friends • Oakland Local: Scrappy shoestring, high‐ quality work, community focus
- 8. Resources to think about • Third party ad networks: Build your own with Adify: New‐‐Sacramento Press SLOAN • Donor & giving campaigns: Donor Digital, Network for Good • Crowd‐funded projects: Spot.us, Kickstarter, Kachingle • Merchandise: Oaklandlish.com‐fund projects with % of profits