In the webinar "How to Build Great Community Brands," Atlas Advertising CEO Ben Wright shares insights gleaned from a decade of branding communities, as well as case studies from Tucson, AZ and San Francisco, CA
IEDC Atlas Branding Your Community & Engaging TalentAtlas Integrated
This document discusses community branding and how to leverage branding to attract talent and businesses. It defines what a brand is and explains why branding is important for economic development. It provides tips on how to structure a successful branding process, including gathering input from local stakeholders and site selectors, developing a positioning statement, concepting creative concepts, and leveraging the brand. It also discusses how to engage talent both internally and externally in the branding process.
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
10 Smart Ideas for Your Economic Development WebsiteAtlas Integrated
The document provides 10 smart ideas for economic development websites, including developing a strong plan and architecture, designing an intuitive website that attracts users, using targeted navigation focused on key audiences' content needs, providing easily digestible content, developing an authentic place brand, leveraging maps and GIS technology, engaging in social media, using effective search marketing tactics, keeping in touch with key audiences through email, and tracking website performance. The presentation was given by Atlas Advertising, an agency that helps economic developers with branding, websites, and other marketing services.
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Atlas CEO Ben Wright, Account Manager Keeley Sullivan, and client David Toyer of Webster City, Iowa present comprehensive economic development marketing May 5, 2011 in Des Moines Iowa at the PDI/Smart Conference.
7 Social Media Tactics for Economic Development 3.0Atlas Integrated
The document discusses 7 social media tactics for economic development organizations. It recommends using social media to extend branding efforts through search engine marketing and social media, creating buyer-centric profiles, engaging local businesses on social media, focusing social media efforts on core industries and prospects, developing a content and publishing strategy tailored to target audiences, using social media to drive traffic to the organization's website, and leveraging social media for prospecting.
IEDC Atlas Branding Your Community & Engaging TalentAtlas Integrated
This document discusses community branding and how to leverage branding to attract talent and businesses. It defines what a brand is and explains why branding is important for economic development. It provides tips on how to structure a successful branding process, including gathering input from local stakeholders and site selectors, developing a positioning statement, concepting creative concepts, and leveraging the brand. It also discusses how to engage talent both internally and externally in the branding process.
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
10 Smart Ideas for Your Economic Development WebsiteAtlas Integrated
The document provides 10 smart ideas for economic development websites, including developing a strong plan and architecture, designing an intuitive website that attracts users, using targeted navigation focused on key audiences' content needs, providing easily digestible content, developing an authentic place brand, leveraging maps and GIS technology, engaging in social media, using effective search marketing tactics, keeping in touch with key audiences through email, and tracking website performance. The presentation was given by Atlas Advertising, an agency that helps economic developers with branding, websites, and other marketing services.
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Atlas CEO Ben Wright, Account Manager Keeley Sullivan, and client David Toyer of Webster City, Iowa present comprehensive economic development marketing May 5, 2011 in Des Moines Iowa at the PDI/Smart Conference.
7 Social Media Tactics for Economic Development 3.0Atlas Integrated
The document discusses 7 social media tactics for economic development organizations. It recommends using social media to extend branding efforts through search engine marketing and social media, creating buyer-centric profiles, engaging local businesses on social media, focusing social media efforts on core industries and prospects, developing a content and publishing strategy tailored to target audiences, using social media to drive traffic to the organization's website, and leveraging social media for prospecting.
This document outlines an agenda for a webinar on comprehensive economic development marketing and attraction. The webinar covers topics such as how research can inform marketing decisions, what site selectors say they need from economic developers, and how marketing should differ based on the size and type of organization. Case studies of marketing campaigns for the state of Ohio, Tucson Regional Economic Opportunities, and the city of Webster City, Iowa are also presented. The webinar concludes with recommendations for what communities should focus on in their marketing in 2011.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Nine Ways to Win Investors and Influence ProspectsAtlas Integrated
R&M Resource Development and Atlas Advertising presented 9 ways to influence investors and prospects. These include knowing your goals and audiences, being strategic, differentiating yourself, managing expectations, perfecting timing, leveraging affiliations, and injecting inspiration. Data and marketing services were outlined to help economic development organizations implement these strategies through branding, fundraising campaigns, and prospect development. The presentation concluded with calls to action to discuss implementation.
This document summarizes a presentation about whether economic development websites are dying and how to improve them. It discusses how travel agents were replaced by online booking sites as an example of technology disruption. It then covers understanding where an economic development organization falls on the technology adoption curve, signs an economic development website may be dying, and resources to use if the website is struggling. The presentation provides tips on developing a strong plan, intuitive design, engaging content, authentic branding reflective of the community, using maps and GIS, and tracking website performance.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Guillermo Mazier, director of strategic accounts at Atlas Advertising, presented on re-thinking economic development marketing. He discussed trends showing the importance of content, mobile, and conversations. Mazier outlined 6 rules for economic development marketing: making yourself known through various new tactics; taking competition seriously; being honest and different; developing a clear marketing purpose; getting mobile or falling behind; and spending money on activities that drive company conversations. He concluded by announcing the winner of the 2014 Economic Development 101 award.
Freesource Case Study:
Social Influence Marketing - How to use LinkedIn groups to influence future buying patterns of your prospects.
Visual support for my blog post: http://freesourceagency.com/blog/?p=67
WYZ is a dialogue marketing agency, specialized in 1:1 communication. We converting the contact between brands and consumers into a valuable dialogue.
https://wyz.be
This document discusses best practices for economic development (ED) websites. It outlines eight components of a world-class ED website: authentic place branding, clear navigation, quality content, effective search marketing, email marketing, performance tracking, maps/GIS technology, and social media use. For each component, the document provides dos and don'ts and highlights exemplar websites that demonstrate best practices. It also discusses current opportunities for ED websites, including prioritizing content, integrated GIS, search engine optimization, and using social media.
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
15 B2B Companies Who Poach Their Competitors Branded KeywordsWill Marlow Agency
There are lots of good reasons to bid on (buy) your competitors' brandname -- if you think they are vulnerable, if you have a clear advantage, if they are in a PR crisis, etc. I've compiled a PowerPoint deck that shows 15 B2B companies that are executing this type of strategy right now, for your reference in planning your own counter-competitive campaigns.
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
5 Strategies to Leverage Tourism Marketing for Economic DevelopmentAtlas Integrated
This document introduces Atlas Advertising, a Denver-based marketing firm specializing in economic development and tourism. It was founded in 2001 and has 30 employees. Atlas has worked with over 160 communities in 43 states and 6 countries. They provide branding, marketing planning, digital marketing and GIS websites for tourism and economic development. Atlas aims to attract visitors, engage communities, provide benchmarks and leverage tools/media to stimulate economies and tourism through specific, results-driven services.
For social change organizations, it's time to think beyond transactional websites and the limits of UX design. Because when the goal is as ambitious as addressing pressing issues like climate change, social justice, or inter-generational poverty, if the lens through which we communicate about them is a website, then the solutions we design are almost certainly going to be website-specific.
In this Webinar led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm, Constructive, you’ll learn:
• How brand strategy improves the website design and development process
• What the four core strategies are to every website and the roles they play
• How to increase collaboration and shared learning across long-term website projects
• How to translate organizational strategy into effective online brand experiences
Understanding who our target audience is and where they spend their time, you can build an web presence by focusing on content that speaks to their needs and wants.
This document discusses marketing a community to drive economic development. It covers defining a community's brand and target audiences, tools to reach all audiences like websites and social media, and tailoring marketing for specific audiences. The key points are defining the community brand, identifying target audiences like site selectors and industries, using the website and social media as primary marketing tools, and customizing outreach for each audience.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
This document outlines an agenda for a webinar on comprehensive economic development marketing and attraction. The webinar covers topics such as how research can inform marketing decisions, what site selectors say they need from economic developers, and how marketing should differ based on the size and type of organization. Case studies of marketing campaigns for the state of Ohio, Tucson Regional Economic Opportunities, and the city of Webster City, Iowa are also presented. The webinar concludes with recommendations for what communities should focus on in their marketing in 2011.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Nine Ways to Win Investors and Influence ProspectsAtlas Integrated
R&M Resource Development and Atlas Advertising presented 9 ways to influence investors and prospects. These include knowing your goals and audiences, being strategic, differentiating yourself, managing expectations, perfecting timing, leveraging affiliations, and injecting inspiration. Data and marketing services were outlined to help economic development organizations implement these strategies through branding, fundraising campaigns, and prospect development. The presentation concluded with calls to action to discuss implementation.
This document summarizes a presentation about whether economic development websites are dying and how to improve them. It discusses how travel agents were replaced by online booking sites as an example of technology disruption. It then covers understanding where an economic development organization falls on the technology adoption curve, signs an economic development website may be dying, and resources to use if the website is struggling. The presentation provides tips on developing a strong plan, intuitive design, engaging content, authentic branding reflective of the community, using maps and GIS, and tracking website performance.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Guillermo Mazier, director of strategic accounts at Atlas Advertising, presented on re-thinking economic development marketing. He discussed trends showing the importance of content, mobile, and conversations. Mazier outlined 6 rules for economic development marketing: making yourself known through various new tactics; taking competition seriously; being honest and different; developing a clear marketing purpose; getting mobile or falling behind; and spending money on activities that drive company conversations. He concluded by announcing the winner of the 2014 Economic Development 101 award.
Freesource Case Study:
Social Influence Marketing - How to use LinkedIn groups to influence future buying patterns of your prospects.
Visual support for my blog post: http://freesourceagency.com/blog/?p=67
WYZ is a dialogue marketing agency, specialized in 1:1 communication. We converting the contact between brands and consumers into a valuable dialogue.
https://wyz.be
This document discusses best practices for economic development (ED) websites. It outlines eight components of a world-class ED website: authentic place branding, clear navigation, quality content, effective search marketing, email marketing, performance tracking, maps/GIS technology, and social media use. For each component, the document provides dos and don'ts and highlights exemplar websites that demonstrate best practices. It also discusses current opportunities for ED websites, including prioritizing content, integrated GIS, search engine optimization, and using social media.
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
15 B2B Companies Who Poach Their Competitors Branded KeywordsWill Marlow Agency
There are lots of good reasons to bid on (buy) your competitors' brandname -- if you think they are vulnerable, if you have a clear advantage, if they are in a PR crisis, etc. I've compiled a PowerPoint deck that shows 15 B2B companies that are executing this type of strategy right now, for your reference in planning your own counter-competitive campaigns.
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
5 Strategies to Leverage Tourism Marketing for Economic DevelopmentAtlas Integrated
This document introduces Atlas Advertising, a Denver-based marketing firm specializing in economic development and tourism. It was founded in 2001 and has 30 employees. Atlas has worked with over 160 communities in 43 states and 6 countries. They provide branding, marketing planning, digital marketing and GIS websites for tourism and economic development. Atlas aims to attract visitors, engage communities, provide benchmarks and leverage tools/media to stimulate economies and tourism through specific, results-driven services.
For social change organizations, it's time to think beyond transactional websites and the limits of UX design. Because when the goal is as ambitious as addressing pressing issues like climate change, social justice, or inter-generational poverty, if the lens through which we communicate about them is a website, then the solutions we design are almost certainly going to be website-specific.
In this Webinar led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm, Constructive, you’ll learn:
• How brand strategy improves the website design and development process
• What the four core strategies are to every website and the roles they play
• How to increase collaboration and shared learning across long-term website projects
• How to translate organizational strategy into effective online brand experiences
Understanding who our target audience is and where they spend their time, you can build an web presence by focusing on content that speaks to their needs and wants.
This document discusses marketing a community to drive economic development. It covers defining a community's brand and target audiences, tools to reach all audiences like websites and social media, and tailoring marketing for specific audiences. The key points are defining the community brand, identifying target audiences like site selectors and industries, using the website and social media as primary marketing tools, and customizing outreach for each audience.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Building a Best-in-Class Economic Development Website.Dan St. Peter
The document provides an overview of Atlas Advertising's capabilities for developing economic development websites, outlining the website development process and highlighting the importance of elements like clear navigation, in-depth content, search engine optimization, and social media integration to create a world-class site. It also profiles example client websites that exemplify best practices for design, content, and using technology like maps and GIS.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Atlas Webinar: How websites and social media can work togetherguestf9ce6e8
The document discusses how social media and economic development websites can work together in seven ways: 1) Treat content development as an organization-wide priority, 2) Recruit site selectors and prospects to online meetings and tours, 3) Develop links between websites and LinkedIn profiles, 4) Create a LinkedIn group for the organization, 5) Share news on social media to drive traffic to the website, 6) Integrate social sharing into the website, and 7) Future integration of place-based social media into GIS systems.
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
Review this presentation to learn how Atlas Advertising and the Indy Partnership (Indianapolis\' Regional Marketing Organization) teamed to create the best economic development website in 2009 for communities over 200,000 in population.
This presentation to Economic Developers who attended TVA's 2014 Economic Developer's Forum, provides detailed instructions on how to build a great website for economic development. This was presented by Ellen Didier, president of Red Sage Communications, Inc.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
The document provides guidance on developing a strategic marketing plan using an inbound marketing approach. It discusses leveraging existing marketing assets to attract and engage customers through relevant content. The plan involves setting goals based on understanding the target market, then creating messaging, choosing appropriate channels, and establishing a content schedule. It emphasizes tracking results, tweaking ineffective strategies, and growing efforts over time by recycling high-performing content across new channels. The goal is to attract and delight customers so they promote the business through word-of-mouth.
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
The document provides guidance on effective promotions for downtown districts. It discusses the role of promotions committees in defining their market, identifying assets, and creating communication strategies. It also covers developing event calendars, including retail-driven, image-building, and signature events. Additional topics include sponsorship, fundraising, business engagement, evaluations, and co-op advertising opportunities like print, radio, and direct mail. The overall aim is to promote the downtown area through strategic planning and multi-channel promotions.
2008 9.17 Team NEO Emerging Leaders Advisory Councilcrockind
The document summarizes a meeting of Team NEO's Emerging Leaders Advisory Council. It discusses that while some see Cleveland as "dying", the region is growing in areas like industries, economy, and real estate. It outlines Team NEO's mission to attract businesses and increase investment, jobs, and regional growth through marketing, sales, and partnerships. The council will provide input to better engage businesses and attract talent to further accelerate the region's economic development.
The document provides an overview of digital marketing strategies and tactics for international entrepreneurship. It discusses how digital marketing differs from traditional marketing in allowing businesses to directly reach global markets online. Key aspects of digital marketing covered include inbound marketing, social influence marketing, social media, websites, blogs, and search engine optimization. The document emphasizes developing a digital marketing strategy and choosing tactics based on business goals and target markets.
The document provides tips for marketing in a recession, including strategies to improve sales and customer relationships. It suggests tapping into existing customer bases by promoting loyalty, adding value beyond transactions, and communicating consistently. Specific strategies recommended are finding creative ways to show appreciation to customers and remind them of your value, using testimonials to showcase why customers should continue doing business with you, and actively promoting customer referrals. The document also discusses using social media, email marketing, search engine optimization, and paid search to help businesses during economic downturns.
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
- using content to drive traffic
- email marketing best practices
- PR: yes or no?
- calculating customer acquisition costs (CAC)
- matching up CAC with the lifetime value of a client (LTV)
- key metrics relevant to user acquisition
- and more!
Similar to Atlas - How to Build Great Community Brands (20)
How to Humanize Your Economic Development Metrics With Stories & Quirky DataAtlas Integrated
Economic development metrics are all the same. How many locations or expansions did your community see? How much capital was invested? How many jobs were created? And while these metrics are critical to measure, it's time to go beyond the basics. What if our profession started talking about the human aspect of these measurables? In other words, how does your work as an economic developer have an impact on people? Families? Future generations?
Talent Attraction Strategies to Build America's Greatest CitiesAtlas Integrated
Talent Attraction Strategies to Build America's Greatest Cities will coalesce economic development thought leaders, place branding experts, and talent strategists to discuss the ways cities and other places can position themselves to be talent magnets – to attract the best and brightest, the most skilled and eager, to come and live and work in their cities.
The 6 R's Reshaping Downtowns: Ridesharing & app-driven business models; rechargeable battery technologies; residential development in the urban core; revitalization of downtowns as 24/7 districts; really bad traffic; rise of the remote workers
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
Disrupting Economic Development Through Leadership, Technology, and Grit. (Presentation given by Atlas' Guillermo Mazier at IEDC's Annual Conference in Cleveland.)
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs and EDOs can better collaborate to promote economic growth. When tourism organizations and economic development organizations work together on initiatives like placemaking, livability campaigns, and workforce attraction, it leads to greater economic impacts through increased tourism and business development. The document outlines several case studies that show when DMOs and EDOs partner effectively and have a unified marketing strategy, it drives job creation, business relocations, and overall community prosperity.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Integrated
Understand how destinations and economic development
organizations are breaking down silos to strengthen individual
industry efforts while simultaneously contributing to the success
of the other
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
This webinar covered content marketing strategies for economic development organizations. It began with an introduction of the presenters and an overview of Atlas, an agency that specializes in economic development marketing. Next, it discussed the problems with traditional economic development marketing and defined content marketing. It explained why economic development organizations should implement content marketing strategies and the differences between content marketing and inbound marketing. The webinar then reviewed how Hubspot chooses which communities it can open offices in and provided steps to build a successful content marketing strategy. Finally, it discussed how content can be used across a company's expansion and relocation process.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
The document provides an overview of a presentation on high performance economic development. It discusses how economic development is a team sport and introduces Atlas, a marketing firm specializing in economic development. It outlines the need for metrics in economic development and how to implement a metrics-based approach. The presentation includes exercises where attendees prepare metrics presentations for their communities and provides contact information for the speaker.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
2. About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30+ states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership
3. Table of contents The case for and against community branding How prospects and site selectors experience brands How to structure a successful branding process How to leverage a brand for the largest impact The Atlas approach
4. What is a brand? A trade name: a name given to a product or service A recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?" An identification mark on skin, made by burning The sum of all the characteristics, tangible and intangible, that make something unique.
5. What is a place brand? The sum of all the characteristics, tangible and intangible, that make a development, city, state, or region unique.
6. Challenges in creating a single ED place brand The vast majority of “place branding” campaigns focus on marketing a community under one single banner. Political leaders and the private sector quickly embrace the concept of an overarching brand and in theory it makes a lot of sense. It doesn’t work for a simple reason: the needs of your different target audiences – potential visitors, corporate executives with site location responsibilities, individuals considering moving to your community – are completely different. In my experience, attempts to develop a single brand and market it under one banner yields mush. And mush doesn’t motivate anyone. Andy Levine, President, DCI
7. Why is branding important for economic development? Places leave the most lasting impressions, tangible or intangible, on human beings. And, human beings still make the decision where a company stays or relocates to. As the world becomes more competitive at a faster and faster rate, choices for companies get harder. As a result, for one site selector, a brand, or reputation, has become one of “Four Pillars of Community Competitiveness.” As companies work to locate where workforce is, how your brand attracts and retains workforce is that brand challenge of the next 25 years.
8. Why the debate is irrelevant Who owns “Educated workforce?”
9. Why the debate is irrelevant “Educated workforce” = Boston, San Francisco
10. Why the debate is irrelevant Who owns “Competitive Business Costs?”
11. Why the debate is irrelevant “Competitive Business Costs” = Alabama, Tennessee, Carolinas, Mumbai
13. Why the debate is irrelevant “Business Friendly City” = Charlotte, Nashville
14. How site selectors say they like to experience brands Familiarization tours Websites Direct relationships with ED Professionals Word of Mouth All supported with coordinated communications
19. How to structure a successful branding effort Input from local stakeholders Interviews with national site selectors Positioning your community Creative concepting Execution Leveraging the brand
20. What challenges is your business facing? What are the key determinants your company used to locate here? How well does our city meet those criteria today? If I said that our city was [Insert message] how believable would that be? How appealing? When you describe the city to other businesses, what do you say? How well is our organization doing its job? Input from stakeholders
21. Test findings with site selectors What are the key attributes your clients are using to select a location? What cities do you think of when I mention a certain attribute? When you think of [insert city name] what comes to mind? If I said that our city was [Insert message] how believable would that be? How appealing? Have you ever considered [insert city name] as a location for any of your clients? When you have had a project that has considered [insert city name], what other cities did you also consider? How well is our organization doing its job?
23. Key things you will learn What attributes matter today? What cities/regions are my competition for owning that attribute nationally or globally? What are the perceptions of my city/region and my competition today? If I used certain messages, would it be appealing? Would it be believable? Is my city/region even on the list for consideration? What experience does the national market have with my organization?
24. Writing a positioning statement for ED For (target customers) Who need (primary need) Your city is a (known product category) That provides (key product attributes) Unlike (the alternative) Your city provides (key differentiators)
25. Three keys to outstanding positioning Relevant True Different
29. Tucson, AZ positioning Cost effective, multilingual workforce Specific strengths in aerospace, optics, and light manufacturing Moderate taxes and business costs, Expedited permitting and incentive process through single economic development entity, with services of city, county, private sector, and incubator all under one roof.
34. Tucson email Monthly email newsletter to investors, prospects Track performance of those newsletters Post newsletters and news items to your website weekly or monthly
35. Tucson results Website visits up to 3.5 times the national average Prospecting activity up significantly Investment in the organization jumpstarted IEDC Award winning website
36. San Francisco positioning Companies here have access to world class talent Talent has unequaled access to university infrastructure, arts, dining, and other community amenities Companies have access to the largest pool of investment capital and support services in the world
40. San Francisco results Businesses can now articulate why they would brave the challenges of being in a center city Business now has a more visible “place to go” when talking with the city
41. Recap There should be no debate about ED branding – the brands exist and are being used every day. How to best execute the brand is then the issue Include your local stakeholders Learn what you don’t know from a national audience – they will change your campaign remarkably Concept across a wide swath – places are complex things Execute in ways that site selectors and prospects value – online and through events.
42. How to best leverage a brand Recruit for and conduct familiarization tours in a highly branded environment, from the invitation to the locations you select. Immerse site selectors in your positioning. Use a website to prove your positioning, with data, testimonials, sites and buildings, and video. Change the way you answer inquiries – Promise a response in a certain amount of time, personalize your responses, and use a consistent look, voice, and message in all of your communications. Create positive, consistent word of mouth by rolling out your message to your large business stakeholders. They will be your best salespeople.
46. Website design and development: Content, data centers, and more Flash to tell the story on the home page Links to social media such as blogs and twitter Outstanding media center and brochure generator
47. Search engine marketing programs Search engine marketing optimization that will draw traffic to the site Pay Per Click Campaigns that will extend the site to the most targeted audiences
48. Social media programs Social media strategies to engage locals and national audiences Blogging about policy wins, events, and new announcements Sharing relevant data now, every week, not monthly or less frequently
49. Email marketing programs Custom email marketing campaigns to opt in audiences, at least monthly Targeted lists of site location decision makers Targeted lists of engaged stakeholders that we need on the team
50. Atlas InSite (GIS) Property Database Business Database Data Maps Communities search Geospatial Report Generator Back end administration, integrated with content management
51. Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace