A handout to be used with the step 5 training materials, which can be found here: http://www.slideshare.net/pmsd-map/step5training-guide The handout should be used in the Preparing an invitation session. Print two copies

1. TRAINING MATERIALS: MODULE 5
Prepare your invitation: information sheet
Use this information to help you to write your invitation.
Chicken feed developer, manufacturer &
Key Actor
distributor
Address JP Chicken Feed
Bharatpur, Chitwan Province
Nepal
Background of Company has been a successful player in the market for the past 5 years. Their
organisation visionary manager pushes forward some strong social/ CSR policies, and they have
shown a keen interest in expanding their customer base to poorer buyers. Their most
recent annual report showed positive signs of growth.
Key individuals Forward thinking / Kedar Bhandari, Head of R&D, Samir Gyawali, Operational
in organisation visionary manager for Western Province
Influence and/or Kedar Bhandari, Head of R&D, and through him Stephen
relevance Clark, Executive Director
Needs and Shorter term Grow sales volume of existing product
interests Grow customer base
R&D in new products
Medium term Consolidate market share
Roll-out new product
R&D in new sectors (e.g. cattle)
Longer term Become market leader in chicken feed sector
Enter new sectors (e.g. Cattle)
Motivations Reasons to engage Opportunity to increase smallholder customer base and sales
Opportunity to access R&D finance for new products and
sectors
Reasons not to engage Wariness of NGO-led ‘development’ initiative
Existing research suggests serious barriers of entry to
smallholder market
Influential Positive influences Competitors: Not wanting to miss opportunities other take
actors over the advantage of
organisation Chamber of Commerce and Industries
Negative influences NGOs: Past experience of unproductive partnerships

2. TRAINING MATERIALS: MODULE 5
Prepare your invitation: information sheet
Use this information to help you to write your invitation.
Key Actor Department of livestock services
Address Dept of Livestock Services
Kathmandu
Nepal
Background of The DoL has been going under a big restructuring process and a change of leadership.
organisation Big budget cuts will hamper the capacity of the DoL to deliver appropriate extension
services to marginalised areas in the project areas. However, the new director, Mr.
Sheshtra is very innovative and keen to build public-private partnerships and find
innovative business models to compensate for these cuts.
A problematic situation in parliament (division and tensions between two main parties)
is distracting from developments in agriculture. Next year the environment will
improve after local elections.
Key individuals Forward thinking / Mr. Nathu Chaudhary, Permanent secretary at the
in organisation visionary Department
Influence and/or Mr. Ishwor Pokhrel, Minister of Agriculture
relevance Mr. Nathu Chaudhary, Permanent secretary at the
Department
District Livestock Officers
Needs and Shorter term Meet this year’s targets for vaccination and de-worming
interests
Medium term Reduce rate of nutrition related illness in cattle by 20 %
Increase vaccination coverage to 50% in western province
Longer term Reach 100 % coverage of extension services in western
province
Reduce rate of nutrition related illness by 80 %
Motivations Reasons to engage Opportunity to connect with well-organised producers to meet
this year’s targets
Raise awareness for vaccination and de-worming services
Reasons not to engage Lack of man-power
Influential Positive influences Implementing NGOs with good track record for effectiveness
actors over the Feed companies with track record of investment
organisation
Negative influences