Water Conditioning Dealers need to use a variety of Lead Generation techniques to bring quality leads into their pipeline. This presentation provides Water Quality Dealers with suggestions to increase their lead capture in the most cost-effective way.

1. Dale Filhaber

2. “Marketing is not an event…..it is a
carefully planned, well-thought out
program that takes into consideration your
goals, your budget, your resources and
your brand.”

4. ◦ Look at your own database
◦ Analyze current customers
◦ Targeting Your Best Prospects
 Can you clone them?
 Geo targeting
 Time-tested key niche segments

6.  New Homeowners
 Homeowners with Growing Families
 Affluent Homeowners
 Homeowners with Ailments
 Homeowners with Pets
 Eco-Friendly Homeowners
 Selected Businesses

15.  Tested, tried & true
 Be Creative
 Lead with Benefits
 Incorporate your Personal Values
 Live Your Brand
 Always Take the High Road
 Become Greater than Your Local
Dealership

16. Matching the Offer to your Target
Tickets to the Disney
FREE dog food for FidoGift Certificate to Home Store
Diapers / Gentle Detergents

18.  Direct Mail
 Telemarketing
 Maximizing your own customer list
 Home Shows
 Door-to-Door
 Community Involvement
 Being a Resource during difficult times

19.  Facebook
 Twitter
 Linked In
 Blogs
Are you committed?

21.  Mobile marketing – can you be found?
 Updating your website – can you add a
retail component to your site?
 Planning your next campaign – do you
have a year-round marketing calendar?
 Integrated marketing plan
 Disaster Planning
 Are You Ready for Rapid Response?

22. Reach the Right People at the Right Time
Dataman Group Direct
Working with Water Dealers since 1980
Proud to Introduce WaterProspects.com
(800) 771-3282
www.datamangroup.com