The document discusses how news apps have not fully adapted to tablets and mobile devices like television has, still focusing more on articles than engagement. It introduces Tactilize, a startup creating an HTML5 platform to easily build beautiful and interactive news apps. Tactilize has a working prototype and is selecting strategic partners from news organizations to test their platform.

1. PUBLISHING IN THE AGE OF TABLETS

2. PUBLISHING IN THE AGE OF TABLETS

3. 8
When news broadcast came to
TV, the presenters were still
reading instead of engaging
with their audience.
PUBLISHING IN THE AGE OF TABLETS

4. 8
When news broadcast came to
TV, the presenters were still
reading instead of engaging
with their audience. It was all about
radio and
pictures
— not TV.
PUBLISHING IN THE AGE OF TABLETS

5. PUBLISHING IN THE AGE OF TABLETS

6. 1
Today,
TV has changed.
PUBLISHING IN THE AGE OF TABLETS

7. 1
But for
news apps it’s
still 1948.
Today,
TV has changed.
PUBLISHING IN THE AGE OF TABLETS

8. PUBLISHING IN THE AGE OF TABLETS

9. Problem
The current iPad news apps
often offer a very limited
user experience
PUBLISHING IN THE AGE OF TABLETS

10. Problem
The current iPad news apps
often offer a very limited
user experience
How long
will it take
to change?
PUBLISHING IN THE AGE OF TABLETS

11. Problem
Creating iPad apps is
expensive
PUBLISHING IN THE AGE OF TABLETS

12. Problem
Adobe
charges you
$10,000 to
500,000/
year
Creating iPad apps is
expensive
PUBLISHING IN THE AGE OF TABLETS

13. Apps are the new blogs
PUBLISHING IN THE AGE OF TABLETS

14. Opportunity
The mobile
apps
market will
grow up to
$55B
by 2015.
Apps are the new blogs
PUBLISHING IN THE AGE OF TABLETS

15. Opportunity
25
6 22
21
% 8
0 16
%
% 2
%
84 82 72
% % % 45
% 17
NEWS MUSIC HEALTH REFERENCE LIFESTYLE BUSINESS GAMES SPORTS
ENTERTAINMENT
PUBLISHING IN THE AGE OF TABLETS

16. Opportunity
2.5 more time spent on news apps
25
6 22
21
% 8
0 16
%
% 2
%
84 82 72
% % % 45
% 17
NEWS MUSIC HEALTH REFERENCE LIFESTYLE BUSINESS GAMES SPORTS
ENTERTAINMENT
PUBLISHING IN THE AGE OF TABLETS

17. PUBLISHING IN THE AGE OF TABLETS

18. The first HTML5 platform to easily
create beautiful and interactive apps
and web apps
PUBLISHING IN THE AGE OF TABLETS

19. PUBLISHING IN THE AGE OF TABLETS

20. Prototyping
We have a working prototype.
We are selecting 5 strategic
partners
among news organizations. PUBLISHING IN THE AGE OF TABLETS

21. PUBLISHING IN THE AGE OF TABLETS

22. Team
Tactilize is run by Adriano Farano, a
2011 Knight fellow at Stanford
University where he worked on how
to augment the news experience on
tablet devices
PUBLISHING IN THE AGE OF TABLETS

23. Team
Tactilize is run by Adriano Farano, a
2011 Knight fellow at Stanford
University where he worked on how
to augment the news experience on
tablet devices
Team: OWNI.fr’s developers and
designers. OWNI.fr is the best non-
English news site according to ONA
both in 2010 and 2011
PUBLISHING IN THE AGE OF TABLETS

24. Team
Tactilize is run by Adriano Farano, a
2011 Knight fellow at Stanford
University where he worked on how
to augment the news experience on
tablet devices
Team: OWNI.fr’s developers and
designers. OWNI.fr is the best non-
English news site according to ONA
both in 2010 and 2011
Tactilize is part of StartX, the
Stanford University startups
accelerator located in Palo Alto,
California
PUBLISHING IN THE AGE OF TABLETS

25. Do you...?
ADRIANO FARANO
doyou@tactilize.com
PUBLISHING IN THE AGE OF TABLETS

26. Do you...?
ADRIANO FARANO
doyou@tactilize.com
Selecting
strategic
partners
NOW PUBLISHING IN THE AGE OF TABLETS