This document outlines different models for media organizations: pure journalism, journalism combined with action or community, and hybrid media makers who also take action. It shows the breakdown of these models in 2010 and 2015, with pure journalism and journalism combined with other activities both represented, and hybrid media makers and action also present in the field in 2015.

1. Pure Play Journalism Journalism + Action Hybrid Media Makers + Action Where do you fall? Journalism + Community

2. 2010 Pure Play Journalism Journalism + Action Journalism + Community Hybrid Media Makers + Action

3. 2015 Pure Play Journalism Journalism + Action Journalism + Community Hybrid Media Makers + Action