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  • Showing CCC media - video, TV, Radio, web and live events CLIPBOARDS.
  • Screenshots of the phone
  • Mobile Commons helps the client engage users and gets them to take action. Since we create profiles we can target these actions correctly.
  • We collect information and build a profile on the user
  • Screenshots of the phone
  • We collect information and build a profile on the user
  • Mobile Commons measures engagement
  • CREDO- a successful MVNO Commercial marketer. Marketing and customer relations all with our application and API’s. Marketing. Test 2 Screen. Nothing new. What is new is that all the data and interaction flows back to CREDO. For example, if someone texts I an email addresss in connection an offer, it is immediately linked to the correct CRM profile. If someone calls in through our voice app. All of that data is tracked back to the users profile. That is how they use our app. They then use our api to provide customer support
  • Transforms organization. Provides data there would be no other way to collect.
  • Transforms organizations. I have left out most health care, education, public sector stuff/ Also. mention do something volunteer
  • Jedalpert

    1. 1. connect • engage • measure 2/25/10
    2. 2. <ul><li>300 Million mobile subscribers in the US </li></ul><ul><li>97% of mobile phones are text enabled </li></ul><ul><li>About 5 Billion text messages sent every day in US </li></ul><ul><li>Provides a ‘rope’ bridge for the digital divide </li></ul><ul><li>The most successful app has less than 2% reach. </li></ul>SMS: The Every Phone App 35-44 year olds send 239 texts and make 223 phone calls per month.
    3. 3. <ul><li>Mobile integrated with media drives active database building… </li></ul>
    4. 4. Media: Put the Call to Action Anywhere/Everywhere Center for Community Change
    5. 5. Connect: Text JUSTICE to 30644 Center for Community Change
    6. 6. House Calls House Parties 100’s of thousands of Advocacy Calls Thousands of Local House Parties Around a Political Event Engage: Center for Community Change did… All From The Mobile Joiners
    7. 7. Profile: Collect and Save Data
    8. 8. Connect: Use That Data for Targeted Messaging
    9. 9. Build profiles with unlimited segmentation <ul><li>Customizable data gathering for profiles: </li></ul><ul><li>Birthday </li></ul><ul><li>Marital Status </li></ul><ul><li>Last Movie Seen </li></ul><ul><li>Location </li></ul><ul><li>Mailing Address </li></ul><ul><li>etc. </li></ul>Local Theaters
    10. 10. Citizen Journalism: Reach Experts and Sources Anytime/Anywhere
    11. 11. Measure. Measure. Measure.
    12. 12. Martha Stewart uses Mobile Commons in all media … Email TV/Radio Web Print Let’s make it perfect Text WEDDING to 69866 Text WEDDING to 69866 for a wedding wish from Martha
    13. 13. … to create integrated programs with SMS <ul><li>Brand engagement opportunity </li></ul><ul><li>Drive opt-ins via Print or Digital </li></ul><ul><li>Collect email addresses for marketing </li></ul><ul><li>Upsell opportunities for advertisers </li></ul>
    14. 14. Dinner Tonight Program (text DINNER to 30644) Mobile Audience <ul><li>Email capture </li></ul><ul><li>Sponsor opportunity </li></ul><ul><li>Content distribution </li></ul>Jenny@
    15. 15. Interactive Outdoor <ul><li>Integration that turns outdoor interaction into profiles. </li></ul>
    16. 16. Web Integration
    17. 17. Driving Conversions From TV <ul><li>The Shedd Aquarium used an SMS call-to-action in 25% of their TV ads to drive contest entries. </li></ul><ul><li>The TV ad with an SMS call-to-action generated 325% more contest entries than any other call-to-action. </li></ul>
    18. 18. <ul><li>Supporters that receive a text message are 77% more likely to donate. </li></ul>Use Case : Humane Society
    19. 19. <ul><li>Tell-A-Friend with text. </li></ul>Use Case : Children’s Aid Society
    20. 20. From Radio <ul><li>Mobile call-to-action in the weekly podcast </li></ul><ul><li>Over 25,000 listeners have texted in over last 30 days </li></ul><ul><li>Program quickly expanding to other radio shows </li></ul>
    21. 21. Use Case : Blue Ocean Institute Mobile | Web | Facebook FishPhone: Text Fish + Halibut to 30644
    22. 22. <ul><li>To find the closest </li></ul><ul><li>H1N1 vaccine… </li></ul>Use Case : Public Utility … or the closest youth shelter Text SAFE + Address to 69866 Text FLU + ZIP to 30644
    23. 23. Text: LOOKUP + Label To 69866 NRDC
    24. 24. Taxi TV
    25. 25. On Taxi Tops
    26. 26. On Packaged Goods
    27. 27. Key Customers Public Interest Arts & Culture Consumer Brands Labor Unions Health & Human Services Associations Politics Faith Based Conservation