C2 take action platform
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The document describes a partnership opportunity for progressive media sites to help nonprofits and good causes by extending their online advocacy campaigns. The flash widget allows readers to engage with campaigns without leaving the site, generating subscribers, donors and revenue. Partners can choose which causes to feature contextually and are paid for every signup to a client's list, boosting participation and income.
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Competitive prices
Convenience
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To be effective, words must be backed up by actions
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8-‹#›
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Percentage of sales
What is affordable
Watch the competition
Setting objectives
Utilize free or low-cost promotional opportunities, but keep them in perspective
8-‹#›
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Offers better chance of having right ad target right customer
Popular options for online advertising:
Banner ads
Pop-up ads
Search engine ads
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8-‹#›
Banner Ads
Banner Ads display basic information about
e-business and take customer to Web site when clicked
Banner ads are interactive
Are effective when visible for a long period of time and are placed on high-traffic Web sites
Banner Ads publicize in one-to-many fashion
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Cost Per Thousand (CPM)
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The document discusses how news apps have not fully adapted to tablets and mobile devices like television has, still focusing more on articles than engagement. It introduces Tactilize, a startup creating an HTML5 platform to easily build beautiful and interactive news apps. Tactilize has a working prototype and is selecting strategic partners from news organizations to test their platform.
Boston Globe: Responsive Web Design
The document discusses responsive web design for BostonGlobe.com. It describes taking a user-centered approach to understand different types of readers and their needs. This involved usability testing and prototyping different designs. The key aspects of responsive design are outlined as having a flexible grid layout, flexible images and media that resize appropriately, and using media queries to design for different breakpoint widths. The process of designing and refining the layout is discussed, moving from prototypes to coding and testing in the browser.
Metrics for Progressive Media's Impact
Gary King from Harvard University gave a talk about measuring the impact of progressive media. His goals were to measure public discourse, estimate the causal effect of progressive media on discourse, and learn how to make progressive media more effective. He discussed how frames imposed by events like 9/11 or language used in polls can influence public opinion, and showed that media use of the word "baby" rather than "fetus" correlated with increased support for banning partial birth abortion, demonstrating the media's power to frame debates.
Public News Service Ignite Presentation
Public News Service provides localized public interest news content to media outlets across all platforms. It began in 1996 to provide more balanced news coverage of Idaho issues. The service now reaches an audience of 24 million per week, with over 8,000 media outlets regularly using its stories. One-third of its content is also picked up by national networks like CBS and NPR. Reporters produce stories which are then edited, distributed to media outlets, and tracked for pickup and reach.
Newsforward Ignite Presentation
Newsforward.org is a news aggregation and curation website that collects the latest breaking news, reports, opinions, and tweets from progressive and mainstream media sources as well as advocacy organizations, politicians, and influentials. It organizes content into curated channels on issues to provide deeper dives and allows users to take action while maintaining access to personal Twitter settings and lists.
Newscloud Ignite Presentation
NewsCloud is free, open source software that allows media organizations to build interactive online communities and crowdsource content from readers. It provides features like forums, classifieds, event calendars, and photo galleries to engage audiences and generate new traffic and revenue. NewsCloud can be installed in under 20 minutes and costs as little as $45 per month to use. It is an alternative to limited Facebook pages that don't effectively build communities or allow monetization. Promoting and linking to the NewsCloud community is key to driving participation and success.
Junar Ignite Presentation
Junar is a startup company founded by Diego May and Javier Pajaro that aims to transform how users discover and use data. The company provides dashboards to track data and has a REST/JSON API. Diego May is the CEO and co-founder with previous experience in corporate leadership and venture capital. Javier Pajaro is the CTO and co-founder with experience in software development. Pablo Bertorello is the CMO with experience in software entrepreneurship.
Hootsuite
This document outlines how HootSuite can help clients with their social media efforts across multiple platforms by allowing them to draft messages, schedule posts, track engagement and analytics. HootSuite provides security features like malware protection and limited user permissions, as well as support through a help desk, VIP support and training resources to ensure clients get the most out of managing their social profiles.
Junar
Junar is a startup company founded by Diego May, Javier Pajaro, and Pablo Bertorello that is transforming how users discover and use data. The company has a team of 13 employees including engineers and business/marketing staff. Junar's mission is to forever change how people discover and use data through their products and services.
Razoo: Collaborative Fundraiser
The document discusses collaborative fundraising through the nonprofit Razoo. It provides statistics on Razoo's reach and partnerships with organizations for giving days. The case study focuses on GiveMN's Give to the Max Day, an annual online giving campaign. In 2010, it raised $10 million from over 42,000 donors for 3,663 nonprofits. Quotes from participating nonprofits emphasize how the event engaged new donors, rallied existing supporters, and introduced supporters to social fundraising.
Zinger
This document introduces Zinger, an app that aims to help users engage in informed political debate by providing quick access to clever arguments and comebacks ("zingers") on various political topics. It outlines who the target users are, such as the politically engaged and gamers, and provides examples of zingers users could access on topics like climate change and feminism. It describes gaming elements like points, levels and badges to encourage engagement. The document also discusses integrating with social media, rewarding power users, potential paid partnerships, and the goal of changing political debates and driving traffic to progressive media.
Riotstartr
Riotstartr is a proposed mobile app that aims to bring virtual networks and real-world locations together to track events in real-time. It would allow users to announce they are attending or organizing protests, rallies, and other events, track attendees' locations, and earn rewards through gamification. The app would help spread information about events and give organizers and journalists better crowd data and engagement metrics.
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This document outlines different models for media organizations: pure journalism, journalism combined with action or community, and hybrid media makers who also take action. It shows the breakdown of these models in 2010 and 2015, with pure journalism and journalism combined with other activities both represented, and hybrid media makers and action also present in the field in 2015.
David Cohn Revenue Generation Presentation
We are proposing experimenting with new ideas by having Media Consortium members submit project pitches that would be transparently shared online, allowing donors to have more control over where their donations are applied, as opposed to general donations that are akin to "throwing money over a wall". This approach stems from principles of agile development where it is better to fail early by testing ideas rather than debating them.
Jedalpert
The document discusses using mobile technology and text messaging to connect with and engage audiences, as well as measure the results of campaigns. Some key points include:
- Over 300 million mobile subscribers in the US, with 97% able to send and receive text messages. About 5 billion texts are sent daily.
- Text messaging can help reach broad audiences, engage supporters through calls to action, house parties, and advocacy calls, and build profiles by collecting data from text interactions.
- Measuring results is important, and text messaging campaigns have been shown to increase contest entries by 325% compared to other calls to action and increase donations by 77%.
- Examples are given of organizations in various sectors that have used text messaging for different
Notes
The document discusses different types of journalism organizations and their characteristics. Organizations labeled "Pure Play Journalism" focus on one-way communication and avoid citizen engagement or advocacy. "Journalism + Community" organizations strategically integrate the community into media making and distribution by creating spaces for ongoing communication around stories. "Journalism + Action" organizations create or integrate strategies for communities to take action in response to journalism, sometimes partnering with advocacy groups. "Hybrid Media Makers + Action" emphasize community involvement in conversations, organizing, sharing information and media production with regular calls to action.
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C2 take action platform
- 1. Advertising for Nonprofits Justin Perkins, Director of Nonprofit Services Copyright ©2008 Care2, Inc. All Rights Reserved. 05/07/10 Care2 “Take Action” Platform MC Member Partnership Opportunity
- 8. Advertising for Nonprofits Justin Perkins, Director of Nonprofit Services Copyright ©2008 Care2, Inc. All Rights Reserved. 05/07/10 Clinton O’Brien VP, Business Development [email_address] 202-785-7308 (office) 703-447-5162 (mobile)