This portfolio document contains images and descriptions of store displays and merchandising created by Andrew Squires. The document provides tips on using clusters, layers, and accessories to showcase styles and sell products. It also emphasizes the importance of signage, highlighting new items, and creating eye-catching window displays like a six-foot snowflake to attract customers. The portfolio aims to showcase Squires' skills in visual merchandising and store design.

1. MERCHANDISING AND VISUAL DISPLAY
PORTFOLIO
Andrew Squires
256-683-3740
andrew.squires6790@gmail.com

2. The Stores and Brands
represented in this portfolio,
Reserve all rights.
The store displays and
inventory in the pictures,
Are used with permission.

3. I love the idea of a mixed category
table. So I decided to apply the
concept as a wall bay.
A cluster is great to give individual
styles and present them in real world
groups. We all dress different, I like to
show that.

4. A large display window needs to make a statement. Here I highlighted
styles and accessories carrying the Spring Launch theme.

5. Clusters need to have depth and
height variances.
Bustforms should be dressed
like a million dollars. Layers and
accessories are key in selling a
new style or look.

6. Marketing and signage are just as
important as the products to be sold.
The right display fixtures not only grab
attention, they provide a way to display
inventory to max capacity.

7. Depth and product clusters help sell
groups of items at one time. This
allows you to boost items per
transaction and sales for the day.
Highlighting new sales and “hot” items
allow guests to get a jump on new
trends and even set their own.

8. A hand woven, double layered
snowflake done for American
Eagle during the 2013 Holiday
season. The six foot across
snowflake is one of my most
favorite displays I have ever
done in a store. I completed a
total of two snowflakes, one in
each of the two store display
windows, and applied a window
cling, centered over it, to create
a unique back drop - center
piece for the window.

9. Display towers are very useful.
From “hot” sale items to new
arrivals, these are great for
focused display.
Product neatness and dust-free
fixtures are a must.

10. This is the first time I ever received
feedback from a guest when I had
just started working retail. Its nice
to remember what drives my
passion everyday to do the things
that I enjoy doing. It is my hope
that every guest feels this way after
they have shopped with me.