This document discusses visual merchandising and its key elements. It describes the different components of visual merchandising including store front, interior, displays, and layout. It covers types of lighting, flooring, fixtures, and displays. It discusses different display techniques like mannequins and alternatives. It also outlines types of store layouts and floor space. Finally, it provides tips for effective visual merchandising and analyzes examples at a Reliance Fresh store.

1. RETAIL
MANAGEMENT
(Visual Merchandising)
-Pragya Manjusha

2. WHAT IS VISUAL
MERCHANDISING?

3. Elements of
Visual Merchandising:-
1. Store front
2. Store interior
3. Merchandising display
4. Store layout
5. Store space

4. 1)STORE FRONT:-
signs
promotional
location
Window
display
promotional
institutional
entrances
Revolving
Push Pull
marquee
electronic
Climate
controlled
institutional
informational

5. 2)Store Interior
Lighting:-
• Flood
• spot
• Pin pointing
Colors floor
and wall
coverings
Fixtures:-
• Stands
• Platforms &
elevations
• Round track
• Bin
• T-stand
• Four way face out

6. 3)MERCHANDISING DISPLAYS
I. Kinds of display;- closed, open, architectural, point of purchase,
store decorations
II. Kinds of Props that we can use-functional, structural and
decorative props
III. Mannequins- realistic, semi-realistic, abstract and Headless
IV. Alternatives to Mannequins- 3 quarter forms,articulated artists
figures, dress forms and suit forms,inflatables,draper,hangers,pinup
techniques, atmospherics.

7. 4) STORE LAYOUT
TYPES OF FLOOR SPACE:-
A. Selling space-interior displays, sales demonstration, sales transaction
B. Merchandising space-selling floor, stock room area
C. Personnel space-break rooms, lockers, restrooms
D. Customer space-restaurants, dressing rooms, lounges, restrooms,
recreation area for children
FLOOR LAYOUT:-grid,spine,racetrack,free flow design, floor

9. How to create VM for your store?
1. Use programs to develop flow
2. Understand traffic flow
3. Leveraging features to create features
4. Understand the use of lighting
5. Strategic use signage
6. Become a promotional display expert
7. Windows are eyes to your store
8. Conduct regular maintenance

10. Case study
The World Reliance Fresh

11. Study of VM with examples:-
Case study-Reliance Fresh
• Light – bluish
• Sound-nil
• Smell-agarbatti and vegetables
• Merchandising display-open
• Floor plan-grid: store front-push pull entrance
Observation of VM in The
World
• Entrance- push-pull
• Lights-yellow(golden)
• Floor planning- grid (ground
floor(grocery dept)and racetrack & storey
layout in short.
• Merchandising display-all types of
display, mannequins-headless & realistic
• Sound- bhajan(early morning)
• Mostly used fixture-four stand, round
rack and stand
• Problem;- no stock in grocery sector,
furniture display wasn’t good, old dirty
product ALSO kept for display

12. ANY
QUESTIONS
?