The document discusses various aspects of retail design including department store layout, storefront design, design of interior mall spaces, and new trends in retail architecture. For department store layouts, the focus is on organizing merchandise effectively. Storefront design aims to attract customers using elements like window displays, signage, and tactile materials. It also discusses evoking emotion through sights, sounds, and smells. Interior mall space design covers topics like lighting, color schemes, effective signage, and creating an engaging shopping experience. New trends in retail architecture include integrating indoor and outdoor spaces, mixing materials, and using digital technologies to enhance the customer experience.

2. Overview
Layout design of department stores
Storefront design
Design of inside the mall
New trend in retail architecture

4. …department store layout…
Amy Tong

5. Department store layout design

6. Department store layout design

7. Department store layout design

8. Department store layout design

9. Department store layout design

10. Department store layout design

11. Department store layout design

12. Department store layout design

13. Department store layout design

14. Department store layout design

15. Department store layout design

16. Department store layout design

17. …Storefront design…
Jenna Drupsteen

18. Storefront Design
Design to Evoke Emotion
Retail environments must strive to create favorable store
experiences.
Arousal is an activated, excited, or stimulated response to the
environment.
It can cause physiological changes such as change in heart rate and
blood pressure.
Pleasant and decorative retail environments.
Positive stimulation in retail environments, such as the presence of
favourable colours, music or shapes.

19. Storefront Design
Design Tools
Different tools can be used to attract the
attention of a shopper or a person passing
by.
These can include:
• Window displays
• Signage
• Decorations
• Displaying sale items
There are also a number of ways to evoke a
person’s emotions or feelings by playing with
their senses.
This could include:
• Music
• Lighting
• Colours, textures and shapes
• Tactile objects
• Smells and taste

20. Storefront Design
Consumer Behaviour and Buying Habits
Customer Satisfaction is comprised of three emotional
states that can be used as predictors of consumer
behaviours:
• pleasure
• arousal
• dominance
There are also many different buying habits which have
been evoked from stimulating certain emotions and
sensory perceptions.
Senses such as:
• Hearing music
• Smelling scents

21. Storefront Design
Negative Shopping Experience
There also exist negative uses of store displays and
advertising which would repel customers.
Negative stimulation, such as:
• Lack of service
• store clutter
• Crowdedness
• Long line-ups
This can cause customers to get frustrated, to avoid the
store or to leave and not return.

22. …design of inside the mall…
Soo Ryun Baik

23. Space Design of Inside the Mall
Redesigning the store environment
•
•
Why is it important to design a store attractive to customers?
Renovation brings 10-40% sales increase with: (based in New Delhi)
- Renewed consumer interests
- Sense of continuity and trust for both customer and staff:
- Customers appreciation of new design of the store
- Better management of space and merchandise
before
after

24. Space Design of Inside the Mall
Use of Lighting and Space Perception
• Overuse of Fluorescent Lighting in Traditional Stores
• Mix of different light levels helps
- to create comfortable ambiance not distracting
- to differentiate the areas of the store
- to stimulate the mood of customer as they walk around the store
- to emphasize on certain products over the others

25. Space Design of Inside the Mall
Colours / Textures
• Light Colours:
- Clean display
- Focus on illumination of lighting
• Contrasting Colours:
- Strong visual impact: focus on merchandise
- May repel customers when misused

26. Space Design of Inside the Mall
Effective Signage
• Communication through Text / Graphic messaging
• Avoid overuse/ underutilized the signage
• Balance between giving customers enough information and preventing the cluttered store look

27. Space Design of Inside the Mall
Designing for Shopper’s Experience
• Retailers focus on shopper’s experience by:
- Designing a store that suits customer’s lifestyle
- Creating an entertaining environment
- Offering an ownership experience of the product

28. …new trends in retail architecture…
Kristina Yovcheva

29. New trends in Architecture
New Trends in Architecture
•
•
•
•
Removing the barriers between inside and outside
space
Dynamic exterior planning
Relationship between our culture and lifestyle and
retail designs
Digital technologies

30. New trends in Architecture
Materials
Designers and Architects are mixing materials and textures to create layers of interest:
• Glass with metal, plastic with wood, translucence with opacity.
•
Pattern and texture can be created by mixing the best of the industrial and the
natural.
All images courtesy of http://www.ddimagazine.com: www.archidose.org/ Blog/AIA05-florian.jpg

31. New trends in Architecture
Visual Impact
•
•
Design is about creating an experience and evoking emotions from those who interact with it.
The range can go from calm and relaxing to energizing
http://www.formica.co.uk/in
dex.cfm?Fuseaction=displa
y&ContentID=154
http://www.cgarchitect.com/news/Images/3DA2004/smoothe2_sm.jpg

32. New trends in Architecture
Creating a Fantasy Environment
•
•
•
Entertainment and relaxation activities
Creating up-scale environment
Using new technologies

33. trends
advertising
layout
products
How are shoppers attracted to a retail environment
and enticed to make a purchase?
lighting
marketing
need
architecture
Design of space
packaging
display
goods and services
want
signage