1. Visual Merchandising -
The Silent Seller
Swapneel Das
Sourav Kumar Sahu
Manisha Mohapatra
Simran Bothra
Shreya Pattnaik
Biswanath Sathpathy
2. Content
• Understanding the meaning and the importance of visual merchandising
• Know the features of good visual merchandising
• Understand the staffs responsibility towards visual merchandising
• Understand the impact of visual merchandising on business
• Understanding the type of windows
• Some common principles of visual merchandising
• Visual Merchandising at different stores in Forum Mart, Bhubaneshwar.
3. What is visual
merchandising?
Visual merchandising refers to anything that can be seen by
the customer inside and outside a store, including displays,
decorations, signs and layout of space. The overall purpose
of visual merchandising is to get customers to come into the
store and spend money.
34. Visual merchandising
principles and techniques.
• Vertical / Horizontal
• Focal Points/ Pyramids
• Balance/ Symmetry
• Consistency/ Repetition
• Storytelling
• Colorization
• Unexpected Details
nciples which generally visual merchandisers follow but as it also involves creativity, you m