Visual merchandising encompasses all visual elements visible to customers in a store, aiming to attract them and drive sales. The document discusses the key features, responsibilities of staff, and principles such as colorization and storytelling that enhance visual merchandising in various retail environments, particularly at Forum Mart in Bhubaneswar. Effective visual merchandising combines creativity with strategic arrangement to create engaging displays that promote products and enhance customer experience.

1. Visual Merchandising -
The Silent Seller
Swapneel Das
Sourav Kumar Sahu
Manisha Mohapatra
Simran Bothra
Shreya Pattnaik
Biswanath Sathpathy

2. Content
• Understanding the meaning and the importance of visual merchandising
• Know the features of good visual merchandising
• Understand the staffs responsibility towards visual merchandising
• Understand the impact of visual merchandising on business
• Understanding the type of windows
• Some common principles of visual merchandising
• Visual Merchandising at different stores in Forum Mart, Bhubaneshwar.

3. What is visual
merchandising?
Visual merchandising refers to anything that can be seen by
the customer inside and outside a store, including displays,
decorations, signs and layout of space. The overall purpose
of visual merchandising is to get customers to come into the
store and spend money.

12. Responsibility of staff

13. Responsibility of staff

14. Responsibility of staff

16. Window Displays

24. “Window displays at forum mart bhubaneshwar.”

25. Entry - Open Window

26. Entry - Open Window

27. Big bazaar - Open Window

28. Prapti Fashion - Open Window

29. Prapti Fashion (outside) - Semi Closed Window.

30. Pizza Hut - Open Window

31. Fbb[Big Bazar] (outside) - Closed Window

32. Crimsoune Club - Semi Open Window

33. K Lounge - Open Window

34. Visual merchandising
principles and techniques.
• Vertical / Horizontal
• Focal Points/ Pyramids
• Balance/ Symmetry
• Consistency/ Repetition
• Storytelling
• Colorization
• Unexpected Details
nciples which generally visual merchandisers follow but as it also involves creativity, you m

35. VERTICAL

37. American Tourister - Vertical arrangement on basis of color

38. Fbb Apparels vertical arrangement on the basis of design,color

41. Vertical arrangement
of slippers.

44. Horizontal Merchandising of Shoes at fab Big Bazar

50. Creating one focal point which lets focus on one products and then everything around it.

54. Crimsoune Club

57. Vertical and Stacking Together, Although Stacking can be seen better in homecentre store.

60. Fbb - Symmetry and balance, Color.

69. Har Tyohaar
Me Big Baazar
Story

72. Selling More
Than
One Product
Per Square
feet
Through VM

73. Lee Cooper - Wear Your Mix Story.

82. Details by
brouchres

99. Use of technology

100. Used at barbie stores
For designing own barbie
Used at restaurants for feedback
Automobile Showrooms for information and VR

101. USE OF STAIRS FOR SHOWING OFFERS AND PROFIT MAXIMIZERS

105. Also Offers Inside Stores

108. Apart From Visuals
• They Played Jolly Bollywood Songs
• The Smell of the stores was pleasant.

111. – Forum Mart Group
“Education by eyes is less tiresome for the mind.”

112. Thank you.