Visual merchandising aims to encourage customers to visit stores, remind them of planned purchases, generate impulse sales, maximize product exposure, and stimulate interest in products. It uses store designs like grid layouts and racetrack designs, atmospheric elements like lighting and color, signs and graphics coordinated with the store's image to inform customers, and feature areas like end caps, promotional spaces, freestanding fixtures, and windows to draw attention. Effective visual merchandising is key to the future success of retailers.

2. Future Belongs To Those Who Innovate
In Visual Merchandising
- Madhavi S

3. Visual Merchandising
A
B

5. Why visual merchandising?

6. Objectives of Visual Merchandising
• Encourage shoppers to come in
• Remind customers of planned purchases
• Generate impulse sales
• Maximize product exposure and enhance its
appearance
• Stimulate product interest and exhibit product
information

7. What Visual Merchandising Should
Do?

8. Store Designs

9. Grid Design

10. Grid Design

11. Race Track

12. Race Track

13. Free – Form layout

14. Free-form

15. Atmospherics

16. Visual communications

17. Coordinate Signs & Graphics with the
store’s image

18. Inform the customer

19. Keep signs and graphics fresh

20. Lighting

21. Colour

22. Feature areas
Areas within a store designed to get the
customers attention.
–End –caps
–Promotional areas
–Freestanding fixtures & mannequins
–Windows

23. End caps

24. Promotional areas

25. Freestanding fixtures

26. Windows

27. Happy Shopping!