3. INTRODUCTION - MERAMEDICARE
•Mera Medicare is a unique business model, which not only provides a unique platform to
pharmacists and patients to interact with each other but also allows them to make transactions in
cost-effective manner through its website and mobile applications.
•Business Expansion : Mumbai, Pune, Hyderabad, Surat , Chennai & Jaipur with additional 25
cities in next two years.
•At present, they have close to 5000 registered patients and more than 250 pharmacies in their
network.
•Mera Medicare focus areas as a successful startup :
–Quality of products
–Quick and hassle free service
–Data recording
–Budget Constraints
–Customer satisfaction
–HR policies
4. INTRODUCTION- BASIC AREAS OF DISRUPTIONS
•The differentiating factor for an e-commerce industry in India is its penetration into rural areas.
•Remote locations have limited aspects but high aspirations
•Overcoming disruptions – big leap of success
•Few major HR Disruptions are discussed below
HR DISRUPTIONS OF
MERA MEDICARE
INTERNAL EXTERNAL
RECRUITEMENT TECHNOLOGY
TRANSPORTATIONCULTURE
5. ART OF PITCH-RECRUITMENT
•Art of pitch is a major challenge in Remote locations. It eventually affects Adaptability.
•With high unemployment levels in India, everyone sees an offer as an opportunity
•In remote locations, we have access to more and better talent, faster
•Art of recognition of talent is equally challenging as art of pitch. Once succeeded, better talent is
prone to flow
•Remote team of young people works when and where the work demands and the older ones are
more committed to their goals, deliverables and challenges.
ART OF PITCH
Employee should
see the need of the
position when it is
explained
Value proposition should
be easily communicated
in local terms for remote
locations
6. CULTURE
•Culture is about shared values and goals. The more exposure team members have to each other,
the more developed and defined that culture becomes.
•Simply by virtue of being remote, the exposure is limited.
•Communication gets harder
•Honesty is an added advantage to the culture
KEY POINTS:
•Hire the right people for right reasons
•Tracking Productivity - Frequent reviews with performance awards
•Communication
•Employee engagement levels should be focused very much. Assign mentors at various levels
•Employee Trust - Emotions, being the sensitive area for remote workers, should be very carefully
handled
•High motivation levels should be maintained every second-
•Frequent training sessions
7. TECHNOLOGY
•Introduce Technology in Remote locations with proper spread of awareness and opportunity of
growth
Quantity Quality
Is this technology going to
be easy to implement and
will my employees
actually adopt?
HR
Technology
Analytics
Localisation
of Internet
Content
8. OTHER HR DISRUPTIONS
•Other HR Disruptions for Remote locations faced by Mera Medicare
–Acceptance
–Accessibility
–Administration
–Key skills and knowledge
–Benchmarking
–Digital divide
–E-Readiness
–Efficiency
–Security
–Usability
9. Overall a Smart Choice
THANK YOU
Innovative
Passionate
Team
TransparentEfficient
