Men's Health magazine aims to get men to exercise through quick fitness guides and tips. It targets men aged 25-44 who are busy with work and lack time for long workouts. The magazine uses bold fonts, colors and covers featuring muscular models to attract readers seeking to transform their physique quickly. Fine Gardening magazine aims to inspire gardeners aged 62 and over who have retired and seek hobbies to fill their time. It uses soothing colors and headlines like "Jazz up your containers" in an older, relaxed style to appeal to retirees looking for easy gardening tips and ideas to occupy their leisure hours. The magazines contrast in targeting active younger men seeking fast fitness versus retired older readers looking for