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1. Social Action and Community
Media
Existing Product Research

2. Purpose: The purpose of this
poster is to push national
awareness on speeding when
driving. As you look at the poster
you can see a woman is getting
punched in the face. I feel this is a
shocking poster as the person
punching the women is speeding
and its trying to say speeding and
crashing into someone is like
punching a person In the face. This
poster is to change attitudes
towards speeding. Its been made to
slow ignorant speeders down.
Aims: The main objective in this
advert is to slow drivers down. Its
very shocking and in your face. So I
believe its been made to shock the
viewer and to put them off
speeding.
2Creative Media Production 2012
https://aotw-
pd.s3.amazonaws.com/styles/aotw_detail_ir/s3/dontspeed_aotw.jpg?
itok=s0RHP-UC

3. Case Study: (stop the violence, don’t speed/Ecovia)
Technique's
Firstly the image they have used is very in your face and its shocking. The advertisers has
made text small compered to the Image. I think this is because they wanted to draw your
eyes firstly to the main image to make you think about what's going on. After you figure out
what's going on you read the chilling message ‘stop the violence, don’t speed,’ This poster
has been made to change your attitude towards your driving and I feel its very effective.
The colours in the image are dark compered to the cars on the face and hand of the people
in the image, this is to make the two cars stand out to catch the viewers eye.

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
4Creative Media Production 2012
Case Study: (stop the violence, don’t speed/Ecovia)

5. Purpose: The main purpose of this
poster is to push global awareness to stop
animals being caged up. Another purpose in
this poster is to make sure people are aware
of the campaigns ‘LPDA’ and ‘Accao animal’
There are two links to both websites at the
bottom and it displays their logos. Its also
telling you not to buy tickets to any animal
display shows. As this fuels the cause of
capturing animals that need to be free in the
wild.
Aims: The main aim is to stop animals
from being caged up and mistreated at
circus’s. Another aim is to stop people from
buying tickets to the shows to stop fuelling the
events.
5Creative Media Production 2012
Case Study: (stop the violence, don’t speed/Ecovia)

6. Case Study: (stop the violence, don’t speed/Ecovia)
Technique's
Firstly the designer has produced the poster to shock the
viewer by taking a picture of a monkey with clown make-up
on. The monkey is behind bars and it doesn't look to
pleased as they have painted a sad face and tears coming
from the monkeys eyes. The monkey really stands out as it
has a dark theme with lots of dark colours, apart from the
clown make-up to really catch the viewers eye. Your eyes’
are drawn straight to that main image first, after you’ve
looked at the image you then move on to the text down the
side. The font used for the heading is like a circus style font
to fit in with the whole theme. ‘Animals are not clowns’ This
heading is very powerful and very true. We shouldn't be
dressing animals up like humans as they aren't humans.
Animals aren't here for are entertainment. In just one
heading this makes you really think. As you read on you
come to the small paragraph on more information about the
mistreatment of animals. Its written in a manor that is very
negative. Its advertising to come but you will witness
animals being whipped, caged and electric shocked. It also
states that they get endless training sessions that they are
forced to do. This is surely going to change the readers
view about attending these horrible events. Over all I think
this poster does a very good job of shocking the viewer and
hopefully it has changed lots of opinions on the matter.

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
7Creative Media Production 2012
Case Study: (stop the violence, don’t speed/Ecovia)

8. Purpose: The propose of this
image is to spread awareness for
disability employment. The poster is
to show that disabled people can
do a job just as well as person of no
disability can do. The purpose is to
also show spread the different
campaign's that are involved.
Aims: The main aims are to spread
awareness for disabled people to
get a job as they are still capable to
do a lot of things.
8Creative Media Production 2012
Case Study: (stop the violence, don’t speed/Ecovia)

9. Case Study: (stop the violence, don’t speed/Ecovia)
Technique's
Firstly the campaign has included in the poster a very
well known disabled actor who stared in the television
show breaking bad. This will catch the readers eye as he
is well known and it will make them want to read on.
Secondly the campaign as added two main pieces of text
that surround the actor. The producer has really made the
text stand out by making important parts of the text bold.
For example the part of the text where it says ’one part’
this is bold because its powering across that being
disabled is one part of that person and there is a lot more
a disabled person can do. The text also stands out a lot
as it is white on a blue background the colour scheme is
very light and friendly. Thirdly the producer has added
text at the bottom of the picture this includes ‘At work it’s
what people can do that matters’ and ‘What can you do?’
These to pieces of text are disconnected to the image
because its not about RJ Mitte anymore its more aiming
at you as a person. The producer has disconnected the
pieces of text from the image by placing a green box
around one piece of text, to make it stand out On the
other producer as also added a red colour to the text to
make it stand out to the rest of the poster. Lastly the
campaign has added a website and all the sponsors and
campaigns at the bottom.

10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
10Creative Media Production 2012
Case Study: (stop the violence, don’t speed/Ecovia)
A website I found that helps disabled people find work.

11. Idea generation

12. Drug abuse – This would be national awareness In the UK.
Includes pictures of
the merchandise
Nice and clear to
read
Lots of information
Links to social media

13. Suicide in the UK - Existing campaigns
Nice light colours
chosen
Its clear to read
No blocks of boring
text
Interesting logo

14. Product research

15. https://itstopswithme.humanrights.gov.au
Racism. It stops with me. Is a campaign that pushes to stop
racism. This campaign has been around since 2012. Its built on
the efforts of people in their schools, university's, clubs and
workplaces. Racism can occur in many places it includes
discrimination, hatred and prejudice aimed at someone because
of their colour, national origin or ethnicity. Racism is more then
just words and actions. It includes all the barriers that prevent
people from enjoying dignity and equality because of their race.
Across Australia, more then 400 organizations and thousands of
people have pledged their support of their campaign.
http://www.abc.net.au/news/2017-11-
27/australias-race-relations-will-be-
examined-by-un-in-geneva/9198272

16. If you look the campaign's logo you can see they have designed it very bold and
in your face. The designer has placed the large text on a black ground to stand
the words out. The designer has also highlighted the words ‘racism’ and ‘me’ in
red to really power down the meaning of the campaign. For example if you was a
racist person and you saw this it would make you think. I think this because the
way this is worded and the design is quite forceful. ‘it stops with me’ is worded like
you are saying it yourself, your telling yourself not to be racist.

17. http://www.kickitout.org/about/
Kick it out
Kick it out is football’s equality organization that is working hard to stop racism.
This organization works throughout football, education and community’s to
challenge discrimination. Kick it out has close links with FIFA and UEFA. Kick it
out has its core aims these include: promoting awareness of the benefits of
equality, challenging all aspects of discrimination and developing a wider
awareness and acceptance of kick it out’s activities and its enabling and
facilitating roles as a contributory force for good in football. Racism occurs
everywhere, racism is used a lot around football some strong fans will get angry
if their team is losing and they can take it out on players and fans resulting to
racism. I think this organization is a great idea and it seems to be making an
impact. Especially educating younger children so they don’t turn out to be
ignorant when they group up.

18. Kick it out
Kick it out’s website has been designed to appeal and entice you into their campaign. There
is lots of images of supporters, supporting the campaign. I think this is good because it
shows that there is positivity and joy when getting involved in the campaign. Also the colour
scheme is more masculine. They have designed it like this because more men play and
watch football then woman.