In an attempt to restructure the MEIA Leon Drury gave this presentation to meeting attendees on the 6th of September at Mount Druitt TAFE College to inspire collaboration to continue the work of the MEIA

1. MEIA Future
Directions
LETS DECIDE

2. Current Issues
• Change has never been greater for the Manufacturing & Engineering
sector and won’t stop!
• Moving from analogue to digital
• Business structure changes
• Need for leadership
• Create a future for our kids that is sustainable

3. Scenario A; Business does not ‘change’
Force 1
Force 2
Force 3
Dynamic Business
Environment
Previous Business environment
showing company X is ‘in fit’
Dynamic Business
Environment
New Business environment showing company X is now out-of-fit
with a business environment being acted upon by forces1, 2 and
3, and now of becoming irrelevant (that is, going out of business
Figure 1: A business’s reaction or non-reaction to its changing
business environment.

4. Scenario B; Company undertakes ‘change’ to ‘re-
fit’ itself with its changed business environment
Force 1
Force 2
Force 3
Dynamic Business
Environment
Previous Business environment
showing company X is ‘in fit’
Dynamic Business
Environment
New Business environment where company X has ‘changed’ to
re-fit itself. Continual ‘change’ in relation to continually changing
business environment equals ‘sustainability’
YTime
John Cooke - NSW BusinessChamber - Leader/Business Model Development Program

5. Enrollments in Engineering have declined
0
200
400
600
800
1000
1200
2011 2012 2013 2014 2015 2016 July
Number
Year
EngineeringTrade Commencements
Fabrication Mechanical Cert IV

6. What does the industry want
from the MEIA?
LETS DECIDE

7. Industry leadership
• AiG & NSW BC cover industrial relations, HS&E and big policy
• These organisations are not focused purely on the plight of
Manufacturing & Engineering

8. Future industry Leadership
• The future will be created by developing skills in our industry at
all levels
• Trade, Management & Productivity for the future that is world
class!

9. Strategy for the MEIA
• Focus on workforce development
• What would help to develop your workforce to be world class?
• How do we do this?

10. A value proposition that industry will
support
• Are embedded in great business models
• Focus on few pain relievers and gain
creators, but do those extremely well
• Focus on jobs, pains, or gains that a
large number of customers have or for
• which a small number is willing to pay a
lot of money
• Align with how customers measure
success
• Focus on the most significant jobs,
most severe pains, and
• most relevant gains
• Differentiate from competition in a
meaningful way
• Address functional, emotional and
social jobs all together
• Outperform competition substantially
on at least one dimension
• Are difficult to copy
• Focus on unsatisfied jobs, pains, and
gains

11. https://www.youtube.com/watch?v=QoAOzMTLP5s

13. https://youtu.be/aN36EcTE54Q

15. Discussion & Questions?