Download as PDF, PPTX
Uploaded byChargebee
Google Analytics for Particularly Curious SaaS People
The document discusses how SaaS startups can effectively use Google Analytics to improve their growth strategies through the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes understanding user behavior, reducing friction in user experience, and leveraging push notifications and email campaigns for retention, while also providing methods for tracking and analyzing user interactions. Ultimately, it encourages SaaS businesses to utilize data-driven decision-making for better revenue outcomes and growth.
More Related Content
![[Webinar] Advanced Google Analytics](https://cdn.slidesharecdn.com/ss_thumbnails/webinargoogleanalyticsbychristinasanders-170328183539-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Google Analytics for Particularly Curious SaaS People
Google Analytics for Particularly Curious SaaS People
- 1. Google Analytics For ParticularlyCurious SaaS People
- 2. Ah! I seeyou’re into this peculiar business of SaaS.
- 3. Simply smashing, oldsport!! Ah! I see you’re into this peculiar business of SaaS.
- 4. Simply smashing, oldsport!! Ah! I see you’re into this peculiar business of SaaS. And you wish to grow it every single minute of the day.
- 5. You monitor yourcreation ever so closely...
- 6. You measure theKPIs ever so keenly...
- 7. But in theend, you stick to your guns like Mr. Eastwood.
- 8. Or like Ms.Bigfoot Eastwood. But in the end, you stick to your guns like Mr. Eastwood.
- 9. A decision madefrom the gut based on your intuition can’t go wrong. Can it?
- 10. Believe me, ITCAN!
- 11.
- 12.
- 13. First, we needto structure our discussion.
- 14. First, we needto structure our discussion. I say! I do believe a framework is in order.
- 15. This man’s geniusto the rescue...
- 16. This man’s geniusto the rescue... That’s Dave McClure and we’ll be using his AARRR model to look at how a SaaS startup can leverage Google Analytics.
- 17. AARRR applied toSaaS
- 18. AARRR applied toSaaS Note: Google Analytics doesn’t track individuals. If you are interested in that, you should look into Kissmetrics or Mixpanel.
- 19. AcquisitionI. Acquisition Come, followme. I’ll make you fishers of men. - Matthew, 4:19
- 20. Start with gettingto know the people who are interested in your creation.
- 21. Start with gettingto know the people who are interested in your creation. Where in heavens are they coming from ?
- 22.
- 23. What value arethey bringing in ?
- 24. Erm...Or are theyat all ?
- 25. Look ma, novalue!!
- 26. So. What else canyou do in Google Analytics for bettering acquisition?
- 27. So. What else canyou do in Google Analytics for bettering acquisition? You see most of the visitors leave your site after a few visits, right?
- 28. So. What else canyou do in Google Analytics for bettering acquisition? You see most of the visitors leave your site after a few visits, right? Here’s one thing you can do about it. You can create a remarketing list to bring them back to your site.
- 29. How do youdo that? Reference
- 30. It’s simple! How doyou do that? Reference
- 31. Take a listof people who searched your product name and didn’t convert. Hence, quality visitors Then, use this list in your adwords account to run a remarketing campaign. How do you do that? It’s simple! Reference
- 32. Activation One step ata time. One punch at a time. One round at a time.-Rocky Balboa, Creed II. Activation One step at a time. One punch at a time. One round at a time.-Rocky Balboa, Creed II. Activation And if the music's good, you dance. - Unknown
- 33.
- 34. All of ushate friction on our journey to product exploration. Friction = f(bad_experience);
- 35. I’m sure youunderstand that improving user experience is the obvious way to reduce friction.
- 36. Do you thinksocial logins can reduce friction while onboarding users?
- 37. Do you thinksocial logins can reduce friction while onboarding users? Do you think social logins can reduce friction while onboarding users? Find out. Run an A/B test.
- 38. Winner! Measure the resultsin Google Analytics. Like this.
- 39. In certain SaaSapplications, social logins can also increase engagement inside the app, thereby encouraging visitors to use your core features.
- 40. Take Spotify forinstance -----> In certain SaaS applications, social logins can also increase engagement inside the app, thereby encouraging visitors to use your core features.
- 41. Spotify users getto find their friends easily, when they sign up using social networks. Reference
- 42. Engagement increases whenthe user: 1. Listens to friends’ favorites. 2. Follows friends’ favorite artists. Reference
- 43. Triggers like socialsharing buttons inside applications eliminate friction by reducing the extra steps that are usually required to share work.
- 44. You can trackin-app events on Google Analytics using this simple analytics.js: $('a').click(function() { ga('send','event','Button',$(this).prop('href'),null); }); Triggers like social sharing buttons inside applications eliminate friction by reducing the extra steps that are usually required to share work.
- 45. Go ahead and tryit, my data-driven cupcake! Triggers like social sharing buttons inside applications eliminate friction by reducing the extra steps that are usually required to share work. You can track in-app events on Google Analytics using this simple analytics.js: $('a').click(function() { ga('send','event','Button',$(this).prop('href'),null); });
- 46. Head over toour blog! www.chargebee.com/blog/ Enjoying this? For more lessons, observations, and stories on SaaS and marketing,
- 47. III. Retention “And nowyou'll be telling stories of my coming back and they won't be false, and they won't be true but they'll be real” ― Mary Oliver, A Thousand Mornings
- 48. So, do youwant your customers to think of you as often as possible?
- 49. If so, pushnotifications would have crossed your mind. So, do you want your customers to think of you as often as possible?
- 50. Did you knowthat you can measure the impact of push notifications in Google Analytics?
- 51. Did you knowthat you can measure the impact of push notifications in Google Analytics? Say What??
- 52. Did you knowthat you can measure the impact of push notifications in Google Analytics? Say What?? You see, 43 new users have landed on your website with the push notification that you just sent.
- 53. Okay, are pushnotifications the only route to retention? Not really!
- 54. Emails! Okay, are pushnotifications the only route to retention? Not really!
- 55. Sending personalized emailsis a great way to keep users in the know. Emails! Okay, are push notifications the only route to retention? Not really!
- 56. A well-crafted retentionemail, like this one, will go a long way in keeping your users with you.
- 57. Don’t forget toinclude a good old CTA to draw users back to the app. A well-crafted retention email, like this one, will go a long way in keeping your users with you.
- 58. So here, youget to visualize how these emails are impacting overall traffic.
- 59. Nuggets of wisdom. Ialmost forgot. There’s one other way to improve retention through emails.. Clear CTAs to download browser extensions!!
- 60. Nuggets of wisdom. Ialmost forgot. There’s one other way to improve retention through emails.. Clear CTAs to download browser extensions!!
- 61. Nuggets of wisdom. Producthunt lets users download their extension with every email that they send. I almost forgot. There’s one other way to improve retention through emails.. Clear CTAs to download browser extensions!!
- 62. How do extensionsimprove retention, you may ask.
- 63. Like this. Everytime a user opens a new tab, Product Hunt shows its product updates on the window screen. How do extensions improve retention, you may ask.
- 64. How do extensionsimprove retention, you may ask. And, (theme alert!) you can track the extension downloads with Google Analytics. Like this. Every time a user opens a new tab, Product Hunt shows its product updates on the window screen.
- 65. IV. Referral Friends, Romans, countrymen,lend me your ears - Julius Caesar
- 66. Don’t you wantto emulate the referral magic of say, Dropbox?
- 67. Don’t you wantto emulate the referral magic of say, Dropbox? And there I was thinking that Dropbox won’t make sense to anybody but me.
- 68. Alright, so referralsmade Dropbox great. But how can you make them work for you?
- 69. Alright, so referralsmade Dropbox great. But how can you make them work for you? Hey Joe, do you know about this great new app? Tell me all about it, Frank.
- 70. How about youstart with sharing referral links?
- 71. How about youstart with sharing referral links? How about you start with sharing referral links? Like in this case, the link is inside a support email.
- 72. In this case,it’s in a chat window. Like Intercom.
- 73. https://www.intercom.io/powered-by?utm_source= web-app&utm_medium=outbound&utm_campaign =powered-by-intercom&product=Acquire&compa ny=Intercom These are UTMparameters that you add to the URL. In this case, it’s in a chat window. Like Intercom.
- 74. These are UTMparameters that you add to the URL. https://www.intercom.io/powered-by?utm_source= web-app&utm_medium=outbound&utm_campaign =powered-by-intercom&product=Acquire&compa ny=Intercom Why do you think it is necessary to add them? In this case, it’s in a chat window. Like Intercom.
- 75. Because, THIS. You cancheck the stats on the referral link that you just shared here.
- 76. “Show me themoney”. - Jerry Maguire V. Revenue
- 77. Your business’s growthdepends on the money you can invest, and then reinvest.
- 78. Your business’s growthdepends on the money you can invest, and then reinvest. So, the big question is, what should you measure to increase your revenue?
- 79. So, the bigquestion is, what should you measure to increase your revenue? How about finding your most popular plan and make it EVEN MORE popular? Your business’s growth depends on the money you can invest, and then reinvest.
- 80. To understand howto do that, let’s consider Mapbox’s pricing page, for instance.
- 81. User clicks this Tounderstand how to do that, let’s consider Mapbox’s pricing page, for instance.
- 82. Lands here andfills information
- 83. Lands here andfills information Meanwhile - <a href = “#” onclick=ga(send, event, website, signup, std-plan, 49)
- 84. Meanwhile - <a href= “#” onclick=ga(send, event, website, signup, std-plan, 49) This is an “onclick” event. You can add it to the sign up button to track the number of conversions it gets. Lands here and fills information
- 85. Another area ofattention.
- 86. Another area ofattention. Urgent attention.
- 87. Another area ofattention. Urgent attention. Are your users upgrading to the paid plan?
- 88. Are your usersupgrading to the paid plan? Another area of attention. Wouldn’t you like to know how many users are upgrading? Also, how much money are you making with these upgrades? Urgent attention.
- 89. “Event value” inGoogle Analytics can give you answers!
- 90. Only 1 userhas upgraded! :/ What the fudge? “Event value” in Google Analytics can give you answers!
- 91. That’s it honeybunch. Wehave reached the end of the road.
- 92. That’s it honeybunch. Wehave reached the end of the road. I know you’ve come a long way but now, it’s your turn to take the learnings with you and fly the wheel of success.
- 93. That’s it honeybunch. Wehave reached the end of the road. Remember. In data we must trust. I know you’ve come a long way but now, it’s your turn to take the learnings with you and fly the wheel of success.
- 94. Now go. Take yourcreation with you.
- 95. Now go. Takeyour creation with you. Leave footprints on the moon. Leave footprints on the moon. Now go. Take your creation with you.
- 96. Here’s a pictureof two cuties to bid you godspeed!
- 97. Here’s a pictureof two cuties to bid you godspeed! How did we do? Suggestions? Tell me all about it. https://twitter.com/preethishreeya
- 98.
- 99. Head over toour blog! www.chargebee.com/blog/ Enjoyed reading this? For more lessons, observations, and stories on SaaS and marketing,