1. Digital transformation is changing business models and how companies deliver goods and services through new technologies like cloud, mobile, and data analytics. This poses challenges around customer privacy and legacy infrastructure. 2. Increasing mobile device adoption and declining PC usage is driving a "mobile first" world, challenging companies to develop mobile strategies and applications. 3. Digital transformation and increased data are changing company and customer relationships, though controlling public messages is challenging.

1. Workshop
Facilitator: Kuda

2. Introduction
Kudakwashe Nyamutsambira
Enterprise Development Officer
(Pre – Incubation and Full Incubation)

3. Megatrends

4. What is a Mega Trend?
 Global, sustained and macro economic forces of development that
impacts business, economy, society, cultures and personal lives
thereby defining our future world and its increasing pace of change
(Frost and Sullivan, 2014).
 A large, social, economic, political, environmental or technological
change that is slow to form. Once in place, megatrends influence a
wide range of activities, processes and perceptions, both in
government and in society, possibly for decades (CSG, 2015).

6. Why do Mega Trends matter?
 Mega trends have different meanings and impacts for different
industries, companies and individuals.
 Analysis of these mega trends and their implications forms an important
component of a company’s future strategy, development and innovation
process, and design and technology planning.
 An analysis of mega trends enables companies to take advantage of
new opportunities and stay relevant in the long term.

7. Digital Future
 Technology is disrupting all areas of the enterprise.
 Convergence of social media, cloud, big data and anytime anywhere access.
 Opportunities exist for enterprises to take advantage of connected devices
enabled by the internet of things to capture vast amounts of information, enter
new markets, transform existing products and introduce new business and
delivery models.
Baywest Mall Beacon Technology
 Technology is changing the ways in which people work.
 Machines and software are increasingly substituting humans.

8. 1. Digital transformation is changing business models —
including revenue models
 Cloud computing, connected devices, mobile, social media and data
analytics are prompting many companies to reassess fundamental
aspects of their business - what products and services they sell, how
they deliver these and how they need to organize to support their
operations.
 Digital technologies are facilitating the introduction of new products
and services.
 80% of companies are seeing changes in how their customers access
goods and services, and more than 51% are in the process of changing
how they price and deliver their goods and services.
 Challenge: Customer privacy

9. 2. Declining PC usage and increasing mobile device
adoption is driving a “mobile first” world
 Mobile is leapfrogging fixed broadband in many countries -
especially rapid-growth markets.
 Increased usage of cloud and social networking services through
mobile devices.
 Tech companies are shifting their application development
priorities
 Mobile App Development Web Applications

11. 2. Declining PC usage and increasing mobile device
adoption is driving a “mobile first” world.
 Challenges
 Legacy IT infrastructures are not ready for “mobile first”
strategies.
 Large capital investments are required to remedy this.

12. 3. Digital transformation and a proliferation of data are
fundamentally changing the relationship between
businesses and their customers.
 Opportunities for businesses to understand consumer needs, preferences and
behaviors.
 The amount and types of customer data are expanding rapidly e.g. social
media, online shopping behavior and geolocation information.
 Firms that apply this data for analytics will benefit immensely.
 Businesses are engaging customers and virtual communities as co-creators.

13. 3. Digital transformation and a proliferation of data are
fundamentally changing the relationship between businesses
and their customers
 Challenges
 Increased difficulty in controlling the messages that companies project to
the public

15. 4. As cyber threats continue to multiply, it is becoming harder to
safeguard data, intellectual property, and personal information.
 Data breaches are growing in size and frequency.
 Greater use of the internet, smartphones and tablets (in combination with
bring your-own-device policies) has made organizations’ data more
accessible and vulnerable.
 iCloud Celebrity photo hacking scandal
 Sony hacking (Names, addresses, Social Security numbers, internal emails and
other personal information)

16. 4. As cyber threats continue to multiply, it is becoming harder to
safeguard data, intellectual property, and personal information.

17. 5. Workstyles and the means to engage talent are
becoming more agile in the digital world.
 The increased proliferation of the virtual office.
 Mobile, Cloud Computing and Wi-Fi facilitate the ability to work
anytime, anywhere.
 Increases the collaboration of team members.
 Technological advancements are enabling new methods of working
e.g. crowdsourcing and freelancing.
 McDonalds burger builder

18. 5. Workstyles and the means to engage talent are
becoming more agile in the digital world.

19. 6. Digital and robotic technologies will increasingly
augment or replace workers.
 Automation has long been a factor in eliminating jobs and unsafe
work environments.
 But this is poised to accelerate at a faster rate in the next decade
 Not only repetitive tasks but those that are complex and more sophisticated
will be automated.
Through the use of AI, machine learning and more powerful processing power.
Not only blue collar jobs will be automated, but white collar jobs too.
 Technology will however create new job opportunities.
 E.g. Drivers of mining trucks will be replaced by radio technicians

20. 6. Digital and robotic technologies will increasingly
augment or replace workers

21. Short Video
 https://www.youtube.com/watch?v=KjnfOhCbCr4

22. References
 Ernst and Young. 2015. Megatrends 2015. Making a better sense of a world in
motion. [Online]. Available: http://www.ey.com/Publication/vwLUAssets/ey-
megatrends-report-2015/$FILE/ey-megatrends-report-2015.pdf [16 March 2016].