AGE OF EXPERIENCE, TRENDS RESHAPING THE FUTURE OF CUSTOMER SERVICE, by Gesner...Gesnerf
This report is the result of collaboration between Sitel’s employees and stakeholders from around the globe. Our company is now providing services through more than 61,000 employees in 21 countries on behalf of some of the best known brands in the world in the most diverse number of industries with global solutions that include customer acquisition, customer care, technical support and social media programs.
The question we try to address in this report is: how is the Customer Relations responding in 2015 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report will address the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant
Innovators recognize that every interaction with every
person and every thing now creates a trail of data — and
they’ve mastered the ability to harness it. Every click, browse,
download, share, transaction and device transmission
enables them to understand, and subsequently monetize,
relationships in ways never before possible.
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
AGE OF EXPERIENCE, TRENDS RESHAPING THE FUTURE OF CUSTOMER SERVICE, by Gesner...Gesnerf
This report is the result of collaboration between Sitel’s employees and stakeholders from around the globe. Our company is now providing services through more than 61,000 employees in 21 countries on behalf of some of the best known brands in the world in the most diverse number of industries with global solutions that include customer acquisition, customer care, technical support and social media programs.
The question we try to address in this report is: how is the Customer Relations responding in 2015 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report will address the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant
Innovators recognize that every interaction with every
person and every thing now creates a trail of data — and
they’ve mastered the ability to harness it. Every click, browse,
download, share, transaction and device transmission
enables them to understand, and subsequently monetize,
relationships in ways never before possible.
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Digital Marketing Services in 2021 - UNFILTERED EntrepriseMelville Menezes
Digital Services from UNFILTERED Entreprise.
A case study on Marketing Services in India in 2020.
Visit www.melvillemenezes.com for more.
Keep following Melville Menezes on
Instagram: https://www.instagram.com/melvillemenezes/
LinkedIn : https://www.linkedin.com/in/melvillemenezes/
For business melvillemnzs@gmail.com
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
Retailers should note and adjust to five trends shaping the consumer experience: A 2nd big bang is taking shape and concerning personal and domestic equipment products; Smart phones are taking over the shopping experience; consumers "channel-surf" with increasing ease; Social is becoming a critical part of the buying journey; Big Data excellence is a critical capability for growth.
Top Trends to follow for Influencer Marketing in 2021Spreadd
Here are the top trends of 2021 for influencer marketing to follow!
From the rise of micro-influencers to creating people first content, here is everything you need to know!
The Art of Banking: How to Accelerate Your Customer JourneyAppian
Commercial bankers operate in a highly complex
environment. With a digital platform, bankers can take
advantage of immediate on-boarding improvements
and advance their digital transformation strategy to win
the customer at digital speed.
Learn even more about accelerating you customer journeys in this in-depth blog: http://ap.pn/2eYQQTo
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
The Rise of Machine Learning in Marketing [Research Report 2019]Alex Mari
This independent research report describes the goal, process, and benefit of AI-driven marketing. Alex Mari explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.
In highly regulated healthcare environments, mobile technology advancements enable greater -flexibility, portability, interactivity and better patient care than ever before. This infographic presents different use cases for the latest technologies.
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Digital Marketing Services in 2021 - UNFILTERED EntrepriseMelville Menezes
Digital Services from UNFILTERED Entreprise.
A case study on Marketing Services in India in 2020.
Visit www.melvillemenezes.com for more.
Keep following Melville Menezes on
Instagram: https://www.instagram.com/melvillemenezes/
LinkedIn : https://www.linkedin.com/in/melvillemenezes/
For business melvillemnzs@gmail.com
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
Retailers should note and adjust to five trends shaping the consumer experience: A 2nd big bang is taking shape and concerning personal and domestic equipment products; Smart phones are taking over the shopping experience; consumers "channel-surf" with increasing ease; Social is becoming a critical part of the buying journey; Big Data excellence is a critical capability for growth.
Top Trends to follow for Influencer Marketing in 2021Spreadd
Here are the top trends of 2021 for influencer marketing to follow!
From the rise of micro-influencers to creating people first content, here is everything you need to know!
The Art of Banking: How to Accelerate Your Customer JourneyAppian
Commercial bankers operate in a highly complex
environment. With a digital platform, bankers can take
advantage of immediate on-boarding improvements
and advance their digital transformation strategy to win
the customer at digital speed.
Learn even more about accelerating you customer journeys in this in-depth blog: http://ap.pn/2eYQQTo
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
The Rise of Machine Learning in Marketing [Research Report 2019]Alex Mari
This independent research report describes the goal, process, and benefit of AI-driven marketing. Alex Mari explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.
In highly regulated healthcare environments, mobile technology advancements enable greater -flexibility, portability, interactivity and better patient care than ever before. This infographic presents different use cases for the latest technologies.
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bo...BrandEmotivity
Thanks to the fast-paced growth of connected devices such as smartphones and tablets, brands have never before had so much data available to define an individual customer's feelings, needs and emotions. By capturing this behavioural data, brands can build useful intelligence. For loyalty programs, the opportunity is in making truly contextually relevant approaches, driving real value to customers.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
In this presentation, Subhranil introduces SMAC and associated trends. Subranil wishes to concentrate on using SMAC to solve the problems of BYOD and Advertising.
In this presentation, Vinay introduces the concept of SMAC and associated trends. Vinay's interest lies in social network analysis to categorize customers and recommend product and services based on segmentation.
In this presentation, Vishakha introduces SMAC and associated trends. Vishakha's interest area lies in mobility where Vishakha wants to build platform agnostic applications to help in financial inclusion.
We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more
State of B2B mobile marketing 2015 slideshareRegalix
we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.
Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
Remodel Your Marketing With Analytics And DashboardsRegalix
Title: Remodel Your Marketing With Analytics and Dashboards
Presenter: Koen Pauwels
Description:
In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth.
Key Takeaways:
· How to convert data into productive action
· Ways to use marketing analytics to improve decisions and reap rewards
· Which metrics industry leaders rely on to make decisions
· Ways to measure your marketing success
State Of B2B Marketing Metrics And Analytics 2015Regalix
This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI.
KEY FINDINGS:
• 84% marketers say they are currently investing in analytics
• 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics
• 65% respondents say analytics has helped increase sales revenue by over 10%
• 65% executives use analytics regularly for insights
• 56% marketers expect their analytics budget to increase in the next 12 months
Download the full report at bit.ly/1at0Bnq
Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works.
Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed:
• Difference between Paid and Organic Traffic
• How to get started with SEO
• How to flood your site with traffic
Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy.
We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing.
Key Findings:
98% marketers say content marketing is core to their marketing strategy
90% respondents choose nurturing prospects as the key objective of their content marketing program
78% respondents identify videos as the most leveraged content type
95% marketers identify website as the most leveraged content channel
80% respondents have no exclusive content marketing strategy for mobile
61% marketers expect to invest more into content marketing in 2015
Access the full report at - http://bit.ly/1zMAinq
Content Marketing 2015: Welcome To The 7th Era of MarketingRegalix
Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?
Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following:
· The latest trends in Content Marketing – fresh from CMI’s 2015 research
· The future of Content Marketing and how it’s changing for both B2B and B2C companies
· Key challenges and best practices with case studies from real companies
Video Marketing and Advertising : Tactics, Measurements, & Trends Regalix
Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.
Product Marketing to B2B customers has evolved quite swiftly in the past few years.
B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.
The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.
Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.
91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.
It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.
99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.
88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
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Social, mobile & the cloud web
1. SOCIAL, MOBILE & THE CLOUD
COMPLEX NATURE OF TECHNOLOGY OR
AN OPPORTUNITY FOR BETTER BUSINESS?
2012 was a landmark year when the impact of the social,
mobile, and the cloud technologies became evident, thus
laying the foundation for a new organization-wide IT architec-
ture. Enterprises have gone through a series of complexities in
this scenario. Right from adaptation and development to
sustaining and making use of all the analytical information
these technologies help with, business leaders often find them-
selves in a dilemma. The easier a technology is for the user, the
tougher it is for an organization to leverage its full potential.
Simplicity is a result of complex technological evolution. What
is convenient for the customers today is delivered by complexi-
ties organizations face. Complexities not only occur during the
time of development, but in keeping up with the dynamic
nature of technological change and in the struggle to leverage
the benefits. Social, Mobility, Analytics and the Cloud are rewrit-
ing the future of business success.
According to the Aberdeen group, the cloud is the canvas on
which the application landscape is painted. Mobile is the
delivery point, and social is the glue, the web of threads that
connect it all. The synergy of these technologies will lead to
innovation, transformation and interconnectivity of IT comput-
ing services, tools and realignment of resources.
Research
3. Consumerization of IT
and the ubiquity of
connected smart
devices has converged
four formidable forces.
02 Social, Mobile & The Cloud
Importance of Mobility
Over 77% percent of the world’s population is connected
through mobile.This rapid expansion has led to the consumer-
ization of IT with connected customers are connected setting
the rules today. Customer interactions happen all the time. Be
it transactional or relational, social media is all about constant
interactions. Customers live online, and companies need to
develop effective online sales strategies to effectively utilize
the reach of this ever-growing platform. To explain the impor-
tance of this connection you could say that“the cloud is
where it all happens, social is how it happens and mobility
enables all the happenings.”Simply put, virtual space is reshap-
ing reality.
For example, to devise any new initiative, a CEO operating in a
hierarchical organization would need to navigate various
chains of command. In a ‘wirearchy’ created by the nexus of
these technologies, he can dynamically interact with individu-
als at all levels of the organization, regardless of rank and
seniority.
These forces are very customer-centric. User
behavior is the driving power propelling
these forces and it is vital for organizations
to recognize this. Mobility capitalizes on the
opportunities that social and the cloud hold,
while recognizing the power of user behav-
ior through social and mobility will shed
light on the opportunities these present.
Mark Zuckerberg put it best in Facebook’s S-1 filing when he wrote, “
Today, our society has reached another tipping point. We live at a
moment when the majority of people in the world have access to the
Internet or mobile phones — the raw tools necessary to start sharing
what they’re thinking, feeling and doing with whomever they want.”
Cloud
Enables delivery of information
and funcionality to users and
systems
Information
The context for delivering
enhanced social and mobile
experiences
Social
Links people to their work and
each other in new and
unexpected ways
Mobility
A platform for effective social
networking and new ways of
work
1 2
3 4
4. 03 Social, Mobile & The Cloud
Hierarchy
Wirearchy
For example, to devise any new initiative, a
CEO operating in a hierarchical organiza-
tion would need to navigate various
chains of command. In a ‘wirearchy’ creat-
ed by the nexus of these technologies, he
can dynamically interact with individuals
at all levels of the organization, regardless
of rank and seniority.
5. 04 Social, Mobile & The Cloud
Despite all the complications, businesses can find ways to
grow and sustain in the dynamic digital world. Ubiquitous
connectivity is the mantra. Every connected user in today’s
world is a potential customer. Their seamless connectivity
gives birth to precious data. Every second, there are millions of
interactions happening on the social space and the informa-
tion companies can extract out of these interactions is invalua-
ble. Understanding such information can help analyze
sentiments, build brand loyalty and establish a strong brand
image.
Sentiment analysis is the key to understanding customer
needs and relationship. Apart from the conventional uses,
sentiment analysis can help companies create better products
that will be in demand. Similar to the beta launch of digital
products, sentiment analysis helps understand the success of a
product, pros and cons of the product and the necessary
changes and improvements their customers would require.
Sentiment analysis has been one of the biggest topics since
the emergence of Web 2.0. This will continue to be the case as
the next generation of mobile users will hardly use traditional
devices such as desktops and laptops. With the increasing
adaptation to touch sensitive devices, we believe that tomor-
row’s users will prefer gesture and motion controlled devices
over existing type and tap or click devices. This provides
companies with a window into the mind of their customers; a
window that reveals more and more, as companies get more
adept in recognizing user behavioral patterns and as the
interactivity of mobile devices increases. Social media
platforms will be the tool that records their customer opinions.
Opportunities at the Door Step
When Sentiments Matter
Consider these interesting statistics. The information value chain has been unlocked by the advent and convergence of social,
mobile and cloud technologies, or what the industry calls“SoMoCloTM
”(term coined, and owned, by the Aberdeen Group).
Year founded Articles Languages Words Updated Mistakes per article Cost
Encyclopedia Britanica
Wikipedia
1768 65,000 1 40 million Annually 2.92 $729
2001 4,086,999* 270 2 billion Realtime 3.86 free
6. 05 Social, Mobile & The Cloud
It is no news that even the oldest and
most trusted brands now need to
reestablish themselves. Brand loyalty,
which is one of the most critical free
growth driver, is now looking for
guidance, and technology guides it
today. According to a Comscore study,
Brand Establishment
Opportunities
in Emerging
Markets
in the US alone, 235 million people use
mobile phones and eventually a major-
ity of them will own smartphones.
There are more than a billion smart-
phones in the world and by 2015, there
will be a billion more according to
Strategy Analytics. Such is the potential
of mobility and companies must
capitalize on this opportunity, reestab-
lish their brands, build, and sustain
brand loyalty on the social space.
An interesting study by Nielsen,
conducted in the early 2012 reveals
that of the total mobile owners, 36%
own smartphones in Brazil, 37%
percent in Russia, only 10% in India and
66% in China. These statistics show that
there is already a huge established
base of smartphone users in the BRIC
countries, and the opportunities
provided by these countries will only
increase as more and more of potential
customers migrate to smartphones.
Mobile Ownership in the Bric Markets by Type of Device
Among mobile subscribers aged 16+, first - half 2012
BRAZIL
INDIA
RUSSIA
CHINA
Smart phone Multimedia phone Feauture phone
7. 06 Social, Mobile & The Cloud
A Peek at Tomorrow
Technology has already found ways to improve the mobile
experience. For instance, touchscreen mobile devices will let
users feel the texture of the object displayed. We believe that
technology such as Tactile Pixels will revamp the future of
shopping experience. E-commerce has come and gone, and
the future is all about m-commerce. Customers will soon be
using only their mobile devices to get all the information
about the products they want to buy, to purchase products
online supported by secure cloud-based payment gateways,
and to share product reviews – that could make or break a
brand – on social networking websites.
There is a definite and continued shift of ad spend towards
mobile channels, and brands are building models that bring
together cloud, social, and mobile. Of course, the introduc-
tion of mobile currencies has made digital cash a reality and
has simplified electronic funds transfer. Though practical
adaptation of mobile payment systems has been slow so far,
in the near future through awareness, much like internet
banking, mobile banking and payments will see a better,
steeper growth.
8. 07 Social, Mobile & The Cloud
BI Intelligence states that by January 2013, 29% of mobile
users have made a purchase using their phones.Bank of
America predicts that $67.1 billion in purchases will be made
from mobile devices by shoppers from the US and Europe. As
a result, businesses that are mobile friendly will see better
growth and ROI. Besides improving sales and revenue, mobile
transactions also provide unique insights into customer
purchase behavior and demand patterns. Brands can better
understand individual customer needs and create custom-
Growth and Progress
ized products. This will enable organizations to transform
transactional relationships to personal ones. Analyzing
purchase history will help understand individual customer
needs and will help brands create customized products. And
since mobility and social networks are interconnected and
interdependent, real-time review and interaction tracking is
another possibility that will help understand customer
psyche better.
Wipro’s mobility solutions help clients reach their maximum
potential, be prepared for the future, and do business better.
With this expertise and foresight, we help our clients in the
Retail, Banking and Finance, Healthcare and Life Sciences,
Energy and Utilities and Telecom and Manufacturing. Be it
Wipro’s Omni Channel that aims at providing real-time shop-
ping experience on their mobile phones, or the mobile
healthcare solutions that focuses on making the life of
doctors and patients easier, we aim at providing the best of
solutions to help our clients and their customers reap the
maximum benefit of technology.
What We Do With
Mobility
9. People are already tapping social, mobility and the cloud at the office – opting
to buy their own smartphone over the company issued one. They are using their
mobile device to keep up with the industry and competitors, using online
storage for corporate documents needed from home without the hassle of VPN.
Further, social, mobility and the cloud are improving businesses’bottom line by
increasing productivity, responsiveness and efficiency. And now, with the
explosion of Big Data, there is a pressing need to convert these one-off consum-
er behaviors into a consistent and systematic strategy across their business and
IT governance.