Social media allows for better connectivity and sharing, mobile devices have changed how people live and access services, analytics analyzes large datasets to drive business, and cloud computing provides cost-effective access to applications and data. Together, social, mobile, analytics and cloud (SMAC) technologies will transform businesses and are projected to become a multibillion dollar market, with SMAC helping industries cross the $225 billion mark by 2020 through improved customer understanding and decentralized, informed business models.

1. S
Social
M
Mobile
A
Analytics
C
Cloud
Name: Sheetal
E-mail: sheetal.kaman131@gmail.com
Twitter Id: @sheetalkaman
University: PESIT, Bangalore
Year/Semester: IV sem (M.Tech)
Branch: Computer Science

2. Introduction
• SMAC is Social (everything so simple and networked), Mobile
(available anywhere), Analytics (predicting future), and Cloud (at
a fraction of price).
 Social media gives a better way of connectivity, sharing and
collaboration among the people.
 Mobile devices have changed the living way of people. Today,
with mobile devices, one can gain access to mobile banking,
reservations, shopping and much more.
 Analytics is where data is analyzed, and managed to drive
businesses through the way of big data, business intelligence and
analysis of multi-structure high volume datasets
 Cloud - buzzword in the today’s evolving technology world is
increasingly gaining traction among enterprises for its known
benefits – cost effectiveness, agility, and less capital intensive.

3. • Today, there are over 1 billion social media subscribers globally.
Facebook, Twitter and Linkedin are among the most popular
social media firms
• There are over 4.5 billion mobile subscribers globally. Shoppers
are increasingly using their mobile devices for everything from
browsing to comparing, to buying products.
• Every year, companies and individuals generate billions of
gigabytes of data across industries like financial services, retail
etc.
• Cloud has the potential to foster innovations and improve
productivity across industries. Everything from enterprise
applications to our music is now using the cloud
Contd ..

4. Why SMAC ?
• The world will enter ‘post-digital era’, where the emerging
technologies will be leading to new possibilities for consumers,
enterprises and technology vendors.
• The emergence of social media, increasingly accessible through
smartphones and tablets, has made information from all across the
world accessible at the touch of a button.
• Two more technology enablers – analytics and cloud computing –
will play a critical role in allowing businesses to tap into their
customers and understand their buying behavior.
• When implemented together in the SMAC stack, these four
technologies serve as a holistic solution for digital transformation
to face the challenges of the future of business.

5. SMAC in next five years ..
• SMAC has the potential to be a multibillion dollar opportunity in
the forthcoming years.
• IDC estimates that the world ICT spending will reach the US$5
trillion mark by 2020 driven by the combination of social media,
mobility, analytics, and cloud.
• social media, analytics and cloud computing (SMAC) will help
India’s IT-BPO industry cross $225-billion-mark in revenues by
2020, according to a CII report.
• According to NASSCOM, the estimated market growth driven by
SMAC is expected to be 30% (US$1 trillion) by 2020.
• The average Indian user spends more than 29 minutes on social
media platforms and 77% access these on mobiles.

6. • Enterprises across the world are moving to an ‘extremely revenue
focused’ model.
• In the coming decade, SMAC will provide enterprises to be
 Highly decentralized
 Highly informed
 New business models
 Improve alignment with
customers/partners
 Artificial intelligence, Robotics,
Augmented reality, cloud computing,
and BYOD (Beyond Your Own Device)
Contd ..