Mass media has become an integral part of modern society and plays a significant role in influencing individuals and psychological well-being. As media has evolved, it is now affected not only by corporate interests but also growing audience demands for specific types of content. Additionally, various media technologies like social media, mobile phones, and transmedia storytelling across multiple platforms can both positively and negatively impact people's psychological experiences and social relationships.

1. MEDIA PSYCHOLOGICAL
EFFECTS
Janardhan. J

2. UNDERSTANDING OF HUMAN
EXPERIENCE
• Mass media is one of the crucial institutions in modern
society
• It is hard to overestimate mass media role
• Media became integral part of entertainment industries
• The individuals & psychological well-beings are
significantly influenced
• The level of influence results in the emergence of homo-
mediatis

3. UNDERSTANDING OF HUMAN
EXPERIENCE
• Earlier, media is most profitable and powerful industries
• It directly influenced by entrepreneurial activity and market
• Now, it has affected not only by corporate logic
• But, also by the growing demand of audience for media
content.
• A complex set of people are demanding the information.
• According to their social, psychological nature people
demanding the information

4. UNDERSTANDING OF HUMAN
EXPERIENCE
• Media is the forth estate of the democracy
• Legislature
• Executive
• Judiciary
• Press & Media
• However, Contemporary media functions according to market
condition

5. MEDIA AND ENTERTAINMENT
• Time has always been one of the most crucial resources for
the media
• The media influenced by social and economic process
Such as the rise of individual consumption, education
levels, changing of lifestyles
As a results, the need for more personalized.
Digital revolution becomes alternative to the demands

6. MEDIA AND ENTERTAINMENT
• Home computers become the center of entertainment
• It also facilitates to access the journalistic stories
• Digital media is being used for receiving online media
• video games
• buying movies/ring tones
• downloading
• e-commerce etc

7. MEDIA AND ENTERTAINMENT
• Social media can influence psychological on every
individuals
• These social networking tools are largely accessed through
mobile phones
• Active engagement on F.B. has been associated with less
loneliness
• And it become a greater feeling of social connectedness

8. SOCIAL MEDIA ITS EFFECTS
• Social media can also pose significant problems on people
• It publicizes the privacy activities
• The psychological downside of social media by damaging
of social comparison, parental distraction and loss of
emotional control
• Facebook communication is of course very different from
face to face interaction with a trusted friend or support
group

9. MEDIA TECHNOLOGIES
• Mobile phone has taken on greater emotional role in
people’s life
• Mobile phones have great potential to enhance
psychological services
• The intense attachment to the phone is poor substitute for
interpersonal relationships.

10. TRANSMEDIA STORYTELLING
• Trans-media storytelling coordinated across multiple media
channels
• Each channel offers unique content
• it is intentionally designed for participation, drawing the
audience in as co-creator to expand & develop the
narratives
• Stories are how we make sense of our selves, our lives in
the world around us

11. TRANSMEDIA STORYTELLING
• Now, information is plentiful but our attention is limited
• Researchers revealed that 78% of consumers aren’t just
channel flipping
• Their attention is further divided by content grazing
• Viewers are so hungry for stories
• 57% of consumers routinely use multiple devices to expand
their experiences
• Trans-media literacy is an essential skill to all of us
• Multiple media technologies to engage our most
fundamental psychological process.

12. THANK YOU