Media plays a crucial role in modern society by providing information, education, entertainment, and advertising. It has the power to change people's knowledge, behavior, attitudes, emotions, and political views. Media connects the world as a global village and prevents isolation. While it has positive impacts like creating a global community and acting as a watchdog, it also has negative impacts such as spreading misinformation and enabling cyber crimes. Therefore, it is important for society to work towards improving media and guiding it towards a better future.
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Impact of media on societyImpact of media on society
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Impact of media on society
Presentation by Paul Mihailidis, PhD, Faculty, Emerson College & Director, Salzburg Academy on Media and Global Change
The Salzburg Academy on Media and Global Change is a multidimensional initiative that provides curricular materials, training and support for journalism schools, programs and classrooms across the world. It is organized through a network of participating universities in China, East Africa, the Middle East, Eastern Europe, the UK, Latin and North America and brings together expert Faculty and around 70 students, from undergraduate to Ph.D level.
The Academy’s objective is to lead the creation of global media literacy curricula, multimedia stories, and comparative research, and to become a leading hub for global media education in the 21st Century. The curriculum developed over the past six years has led to the publication of News Literacy: Global Perspectives for the Newsroom and the Classroom by Academy Director, Paul Mihailidis. Students work in international teams and across disciplines.
http://www.salzburgglobal.org/go/sac-08
It explains the actual role of media in the society. Moreover, it also gives emphases on how the media should behave in the society in order to give exact and useful information in accordance with preset norms mentioned by Press Council of India.
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2. INTRODUCTION
• The word “media” is the plural of medium.
• In the world of today, media is as necessary
as food and clothing.
• Media is considered as “mirror” of the
modern society.
3. Media is in charge of:-
1. Information
2. Education
3. Entertainment
4. Advertising
5. Correlation of parts of society
4.
5. What can media change?
• Our knowledge.
• Our behavior.
• Our attitude.
• Our emotions.
• Our political views.
6. Importance of media
• The word global village has been given to the
world just because of media.
• Prevent society from isolation.
• Popular tool of communication.
7.
8. Strength of media
• Ability to bring the change both on a social
and government level is the most powerful
strength of media in any society.
9. Impacts of media on society
• POSITIVE IMPACT
• Global village
• Easy trade
• Provide information
• Watchdog
• Mirror of society
• NEGATIVE IMPACT
• News for sale
• Cyber crimes
• False advertisements
• Etc
10. Our responsibility
• We should seriously think about the
revolutionary changes in the media and work
for the improvement and better future of this
sector.
