SlideShare a Scribd company logo
INDEX
1. Introduction
2. What is MEDIA?
3. Types of Media
4. Role of Media
5. Impact on society
6. In India
INTRODUCTION
• Its basically began from petty hand published
Newspapers/Magazines/Pamphlets to the
multimillion industry today.
• Small book stores starting employing early
printing machines because before that getting a
book in your hand was difficult.
• And now media has a big stand in the world.
What is MEDIA?
• Media is the channels
through which news,
entertainments,
education, data,
promotional messages
are disseminated.
• It includes every
broadcasting and
narrowcasting medium.
TYPE OF MEDIA
TREDITIONAL MEDIA
1. Broadcast
 T.V
 Radio
 Music
 Movies
2. Print
 Newspapers
 Magazines
 Books
 Billboards
NEW MEDIA
 Websites
 Social Network
 E books
 Apps
 Wikis
 Smart phones
 Emails
 Podcast
IMPORTANCE
• It is the most popular tool of communication.
• Importance of media in nation building can not
be neglected.
• The word Global Village has been given to the
world just because of media.
• For better understanding towards the
improvement of our society.
• It generate popular interest and debate about
any social problem.
NEWS & CURRENT
AFFAIRS
• It covers all our aspects of
interest like wheather ,
politics, war, health ,
finance, music etc.
• One major duty of media is
to inform people about
current happening in the
world.
• As when terrorist attacks take place , the role
of media become very important because it pass
the messages to the world.
Entertainments
• Original idea behind this
was to entertain masses.
• Radio ,T.V, Cinemas and
Magazines spend most of
their resources on
entertaining items and
programs.
• Because of increasing
population and develop
lifestyle, demand for
entertainment is increasing
PUBLIC
ANNOUNCEMENTS
• In some cases, it is legally
binding to publish notices
In newspapers EX- tender,
change of property
ownership etc..
• And some announcements
are public awareness and
welfare.
• EX- 500 and 1000 Indian
currency banned.
POLITICAL
AWARNESS
• It inform all major political
details, decisions, and
situation.
• EX..- Demonetization and
GST.
• Media is the Base of
politics.
• It inform people about
their political rights.
Education
• The power of media is
huge, it can educate lots of
people with very low cost.
• Because of money making
approach of media and
lack of interest by
government, very less work
is done in spreading the
education.
Advertisements
• Modern business spends
huge amount behind the
marketing of their products.
• Government also doing the
advertisement of various
schemes for people.
• EX- PM Jan dhan yojna.
IMPACT ON SOCIETY
POSITIVE
• Help Develop awareness.
• Help to Develop social skill.
• Inspire team.
• Media has brought people of
the world closer to each
other.
• It can help the political and
democratic processes of a
country.
NEGATIVE
• The traditional culture of
country is adversely affected
by mass media.
• Media promote violence.
• Mass media promote the
desire to buy and own
product that may not be
essential for people.
IN INDIA
• 78.8 Million Newspaper are
sold daily
• 41,66,438 numbers of
magazines are sold on
weekly & monthly bases.
• 665 T.V Channels are there.
• 65 Million active internet
users.
How to Develop Social Awareness
• Consider the need of individuals and group.
• Examine your role in conflict.
• Educate yourself in social issue.
• Use non-verbal communication.
• Commit to being socially aware.
Role of Media in Social Awareness | Impact of Media in Social Awareness

More Related Content

What's hot

Role of media in our society
Role of media in our societyRole of media in our society
Role of media in our society
A-Tech and Software Development
 
Role of media in society....chheena
Role of media in society....chheenaRole of media in society....chheena
Role of media in society....chheena
GC University fsd, layyah campus
 
The Impact Of Media In The Society
The Impact Of Media In The Society The Impact Of Media In The Society
The Impact Of Media In The Society
Faruk Nasir
 
Influence of media on society ppt
Influence  of media  on  society pptInfluence  of media  on  society ppt
Influence of media on society pptsharmi88
 
Role+of+media+in+society+ppt
Role+of+media+in+society+pptRole+of+media+in+society+ppt
Role+of+media+in+society+pptshowslides
 
Role of-media-in-society (1)
Role of-media-in-society (1)Role of-media-in-society (1)
Role of-media-in-society (1)
Rana403
 
Impact of media on our society
Impact of media on our societyImpact of media on our society
Impact of media on our society
Junaidali214
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
GurpreetKaur1041
 
Role of media in society
Role of media in societyRole of media in society
Role of media in society
KaZim ArMaN
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
shubham saini
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
Chandni Arora
 
Development communication
Development communicationDevelopment communication
Development communication
NEO NEWS NETWORK
 
Impact of media on society
Impact of media on societyImpact of media on society
Impact of media on society
Vikas Gupta
 
Power of media
Power of mediaPower of media
Power of media
Emilie Morlais
 
Role of media in Pakistan
Role of media in PakistanRole of media in Pakistan
Role of media in Pakistan
Hamza Bilal
 
The role of media in development
The role of media in developmentThe role of media in development
The role of media in development
dean dundas
 
Impact of media on society
Impact of media on societyImpact of media on society
Impact of media on society
Kumar Sudarshan
 
Role of Media
Role of MediaRole of Media

What's hot (20)

Role of media in our society
Role of media in our societyRole of media in our society
Role of media in our society
 
Role of media in society....chheena
Role of media in society....chheenaRole of media in society....chheena
Role of media in society....chheena
 
The Impact Of Media In The Society
The Impact Of Media In The Society The Impact Of Media In The Society
The Impact Of Media In The Society
 
Influence of media on society ppt
Influence  of media  on  society pptInfluence  of media  on  society ppt
Influence of media on society ppt
 
Role+of+media+in+society+ppt
Role+of+media+in+society+pptRole+of+media+in+society+ppt
Role+of+media+in+society+ppt
 
Role of-media-in-society (1)
Role of-media-in-society (1)Role of-media-in-society (1)
Role of-media-in-society (1)
 
Impact of media on our society
Impact of media on our societyImpact of media on our society
Impact of media on our society
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
 
Lecture # 02 (media & society)
Lecture # 02 (media & society)Lecture # 02 (media & society)
Lecture # 02 (media & society)
 
Role of media in society
Role of media in societyRole of media in society
Role of media in society
 
Media ppt
Media pptMedia ppt
Media ppt
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
 
Development communication
Development communicationDevelopment communication
Development communication
 
Impact of media on society
Impact of media on societyImpact of media on society
Impact of media on society
 
Power of media
Power of mediaPower of media
Power of media
 
Role of media in Pakistan
Role of media in PakistanRole of media in Pakistan
Role of media in Pakistan
 
The role of media in development
The role of media in developmentThe role of media in development
The role of media in development
 
Impact of media on society
Impact of media on societyImpact of media on society
Impact of media on society
 
Role of Media
Role of MediaRole of Media
Role of Media
 

Similar to Role of Media in Social Awareness | Impact of Media in Social Awareness

Group 8
Group 8Group 8
Group 8
fatmaaahkhan3
 
Mass media in shaping society
Mass media in shaping societyMass media in shaping society
Mass media in shaping society
Ayesha Akhtar
 
POWER OF MEDIA.pptx
POWER OF MEDIA.pptxPOWER OF MEDIA.pptx
POWER OF MEDIA.pptx
gopinathgopinath4083
 
media-as a strong tool in the development of a country
media-as a strong tool in the development of a countrymedia-as a strong tool in the development of a country
media-as a strong tool in the development of a country
Hiba shaikh & Varda shaikh
 
Mass media as institution
Mass media as institutionMass media as institution
Mass media as institution
Atif Nauman
 
Mass Media
Mass Media Mass Media
Social awareness through social media
Social awareness through social mediaSocial awareness through social media
Social awareness through social media
Manishamaham
 
IMPACT OF PRINT MEDIA.pptx
IMPACT OF PRINT MEDIA.pptxIMPACT OF PRINT MEDIA.pptx
IMPACT OF PRINT MEDIA.pptx
Ritesh Chaudhary
 
Functions of mass communication
Functions of mass communicationFunctions of mass communication
Functions of mass communication
SanjayJogadiya
 
Media psychological effects 2
Media psychological effects 2Media psychological effects 2
Media psychological effects 2
Dr. Janardhan Juvvigunta
 
Journalism for development
Journalism for developmentJournalism for development
Journalism for development
Basudev Mahapatra
 
mass media
mass media mass media
mass media
Asik Shabick
 
Lecture 2.pptx
Lecture 2.pptxLecture 2.pptx
Lecture 2.pptx
ShaxnozaYusupova
 
role of media in society
role of media in society role of media in society
role of media in society
Anamika Pandey
 
Media in shaping societal attitudes and
Media in shaping  societal attitudes andMedia in shaping  societal attitudes and
Media in shaping societal attitudes and
Sabarna30
 
Role of media
Role of mediaRole of media
Role of media
Goru Kumar
 
Media is a mixed blessing
Media is a mixed blessingMedia is a mixed blessing
Media is a mixed blessingSaugata Palit
 
Mass_Communication_Eng_L4
Mass_Communication_Eng_L4Mass_Communication_Eng_L4
Mass_Communication_Eng_L4
International advisers
 

Similar to Role of Media in Social Awareness | Impact of Media in Social Awareness (20)

Group 8
Group 8Group 8
Group 8
 
Mass media in shaping society
Mass media in shaping societyMass media in shaping society
Mass media in shaping society
 
POWER OF MEDIA.pptx
POWER OF MEDIA.pptxPOWER OF MEDIA.pptx
POWER OF MEDIA.pptx
 
media-as a strong tool in the development of a country
media-as a strong tool in the development of a countrymedia-as a strong tool in the development of a country
media-as a strong tool in the development of a country
 
Mass media as institution
Mass media as institutionMass media as institution
Mass media as institution
 
Mass Media
Mass Media Mass Media
Mass Media
 
Social awareness through social media
Social awareness through social mediaSocial awareness through social media
Social awareness through social media
 
IMPACT OF PRINT MEDIA.pptx
IMPACT OF PRINT MEDIA.pptxIMPACT OF PRINT MEDIA.pptx
IMPACT OF PRINT MEDIA.pptx
 
Functions of mass communication
Functions of mass communicationFunctions of mass communication
Functions of mass communication
 
Role of media in Pakistan
Role of media in PakistanRole of media in Pakistan
Role of media in Pakistan
 
Media psychological effects 2
Media psychological effects 2Media psychological effects 2
Media psychological effects 2
 
Journalism for development
Journalism for developmentJournalism for development
Journalism for development
 
mass media
mass media mass media
mass media
 
Lecture 2.pptx
Lecture 2.pptxLecture 2.pptx
Lecture 2.pptx
 
role of media in society
role of media in society role of media in society
role of media in society
 
Media in shaping societal attitudes and
Media in shaping  societal attitudes andMedia in shaping  societal attitudes and
Media in shaping societal attitudes and
 
Role of media
Role of mediaRole of media
Role of media
 
Media is a mixed blessing
Media is a mixed blessingMedia is a mixed blessing
Media is a mixed blessing
 
Mass_Communication_Eng_L4
Mass_Communication_Eng_L4Mass_Communication_Eng_L4
Mass_Communication_Eng_L4
 
media
mediamedia
media
 

Recently uploaded

Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
Excellence Foundation for South Sudan
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
Vivekanand Anglo Vedic Academy
 

Recently uploaded (20)

Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
 

Role of Media in Social Awareness | Impact of Media in Social Awareness

  • 1.
  • 2. INDEX 1. Introduction 2. What is MEDIA? 3. Types of Media 4. Role of Media 5. Impact on society 6. In India
  • 3. INTRODUCTION • Its basically began from petty hand published Newspapers/Magazines/Pamphlets to the multimillion industry today. • Small book stores starting employing early printing machines because before that getting a book in your hand was difficult. • And now media has a big stand in the world.
  • 4. What is MEDIA? • Media is the channels through which news, entertainments, education, data, promotional messages are disseminated. • It includes every broadcasting and narrowcasting medium.
  • 5. TYPE OF MEDIA TREDITIONAL MEDIA 1. Broadcast  T.V  Radio  Music  Movies 2. Print  Newspapers  Magazines  Books  Billboards NEW MEDIA  Websites  Social Network  E books  Apps  Wikis  Smart phones  Emails  Podcast
  • 6. IMPORTANCE • It is the most popular tool of communication. • Importance of media in nation building can not be neglected. • The word Global Village has been given to the world just because of media. • For better understanding towards the improvement of our society. • It generate popular interest and debate about any social problem.
  • 7.
  • 8. NEWS & CURRENT AFFAIRS • It covers all our aspects of interest like wheather , politics, war, health , finance, music etc. • One major duty of media is to inform people about current happening in the world. • As when terrorist attacks take place , the role of media become very important because it pass the messages to the world.
  • 9. Entertainments • Original idea behind this was to entertain masses. • Radio ,T.V, Cinemas and Magazines spend most of their resources on entertaining items and programs. • Because of increasing population and develop lifestyle, demand for entertainment is increasing
  • 10. PUBLIC ANNOUNCEMENTS • In some cases, it is legally binding to publish notices In newspapers EX- tender, change of property ownership etc.. • And some announcements are public awareness and welfare. • EX- 500 and 1000 Indian currency banned.
  • 11. POLITICAL AWARNESS • It inform all major political details, decisions, and situation. • EX..- Demonetization and GST. • Media is the Base of politics. • It inform people about their political rights.
  • 12. Education • The power of media is huge, it can educate lots of people with very low cost. • Because of money making approach of media and lack of interest by government, very less work is done in spreading the education.
  • 13. Advertisements • Modern business spends huge amount behind the marketing of their products. • Government also doing the advertisement of various schemes for people. • EX- PM Jan dhan yojna.
  • 14. IMPACT ON SOCIETY POSITIVE • Help Develop awareness. • Help to Develop social skill. • Inspire team. • Media has brought people of the world closer to each other. • It can help the political and democratic processes of a country. NEGATIVE • The traditional culture of country is adversely affected by mass media. • Media promote violence. • Mass media promote the desire to buy and own product that may not be essential for people.
  • 15. IN INDIA • 78.8 Million Newspaper are sold daily • 41,66,438 numbers of magazines are sold on weekly & monthly bases. • 665 T.V Channels are there. • 65 Million active internet users.
  • 16. How to Develop Social Awareness • Consider the need of individuals and group. • Examine your role in conflict. • Educate yourself in social issue. • Use non-verbal communication. • Commit to being socially aware.