The document discusses the evolution and significance of media in society, outlining its various forms including traditional (television, radio, print) and new media (websites, social networks). It emphasizes the crucial role of media in communication, education, entertainment, and political awareness, while also noting its positive and negative impacts on society, such as fostering social awareness and promoting consumerism. In the context of India, it highlights the vast consumption of media through newspapers, magazines, and internet usage.

2. INDEX
1. Introduction
2. What is MEDIA?
3. Types of Media
4. Role of Media
5. Impact on society
6. In India

3. INTRODUCTION
• Its basically began from petty hand published
Newspapers/Magazines/Pamphlets to the
multimillion industry today.
• Small book stores starting employing early
printing machines because before that getting a
book in your hand was difficult.
• And now media has a big stand in the world.

4. What is MEDIA?
• Media is the channels
through which news,
entertainments,
education, data,
promotional messages
are disseminated.
• It includes every
broadcasting and
narrowcasting medium.

5. TYPE OF MEDIA
TREDITIONAL MEDIA
1. Broadcast
 T.V
 Radio
 Music
 Movies
2. Print
 Newspapers
 Magazines
 Books
 Billboards
NEW MEDIA
 Websites
 Social Network
 E books
 Apps
 Wikis
 Smart phones
 Emails
 Podcast

6. IMPORTANCE
• It is the most popular tool of communication.
• Importance of media in nation building can not
be neglected.
• The word Global Village has been given to the
world just because of media.
• For better understanding towards the
improvement of our society.
• It generate popular interest and debate about
any social problem.

8. NEWS & CURRENT
AFFAIRS
• It covers all our aspects of
interest like wheather ,
politics, war, health ,
finance, music etc.
• One major duty of media is
to inform people about
current happening in the
world.
• As when terrorist attacks take place , the role
of media become very important because it pass
the messages to the world.

9. Entertainments
• Original idea behind this
was to entertain masses.
• Radio ,T.V, Cinemas and
Magazines spend most of
their resources on
entertaining items and
programs.
• Because of increasing
population and develop
lifestyle, demand for
entertainment is increasing

10. PUBLIC
ANNOUNCEMENTS
• In some cases, it is legally
binding to publish notices
In newspapers EX- tender,
change of property
ownership etc..
• And some announcements
are public awareness and
welfare.
• EX- 500 and 1000 Indian
currency banned.

11. POLITICAL
AWARNESS
• It inform all major political
details, decisions, and
situation.
• EX..- Demonetization and
GST.
• Media is the Base of
politics.
• It inform people about
their political rights.

12. Education
• The power of media is
huge, it can educate lots of
people with very low cost.
• Because of money making
approach of media and
lack of interest by
government, very less work
is done in spreading the
education.

13. Advertisements
• Modern business spends
huge amount behind the
marketing of their products.
• Government also doing the
advertisement of various
schemes for people.
• EX- PM Jan dhan yojna.

14. IMPACT ON SOCIETY
POSITIVE
• Help Develop awareness.
• Help to Develop social skill.
• Inspire team.
• Media has brought people of
the world closer to each
other.
• It can help the political and
democratic processes of a
country.
NEGATIVE
• The traditional culture of
country is adversely affected
by mass media.
• Media promote violence.
• Mass media promote the
desire to buy and own
product that may not be
essential for people.

15. IN INDIA
• 78.8 Million Newspaper are
sold daily
• 41,66,438 numbers of
magazines are sold on
weekly & monthly bases.
• 665 T.V Channels are there.
• 65 Million active internet
users.

16. How to Develop Social Awareness
• Consider the need of individuals and group.
• Examine your role in conflict.
• Educate yourself in social issue.
• Use non-verbal communication.
• Commit to being socially aware.