This document summarizes the role of electronic media in Pakistan. It discusses the evolution of media from the eras of Ayub Khan, Zia-ul-Haq, and Pervez Musharraf. It outlines the purposes of media as informing, entertaining, and advertising. It also examines both the negative impacts of media such as westernization and exaggeration, as well as positive effects such as promoting democracy and covering natural disasters. The conclusion states that Pakistani media should resolve matters with a positive attitude and work to promote an accurate, positive image of Pakistan.

2. Role Of Electronic Media In Pakistan

3. Group Members:
 HAMZA BILAL
 RAINA KHALIL
 ROOFIA TAUQEER
 TUBA
 UMER SHEHZAD
 ZAIN-UL-ABIDEEN
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4. Table Of Contents
 Introduction
 Evolution Of Media
 Purpose Of Media
 Negative Impact Of Media
 Positive Effects Of Media
 Conclusion
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5. What Is Media?
 Communication channels through which news
entertainment, education, data, or promotional
messages are disseminated is known as media.

6. What Is Media?
Media includes every broadcasting and
narrowcasting medium such as
 Newspaper
 Magazines
 Television
 Radio
 Billboards
 Direct mail
 Telephone
 Fax and Internet

7.  Media is a very powerful change agent. What
we see in the television largely influences
our beliefs and in turn, this also affects our
behavior and also help to chane our life
style.

8.  Power to make the innocent guilty and to
make the guilty innocent.
 Controls the minds of the masses and the
people.
 Informative bridge between governing bodies
and general public.
 Helps to form opinions and make judgments
regarding various issues.

9. Types of Media
1
• Print media
• lightweight, portable, disposable publications printed
on paper
2
• Electronic media
• media that use electronics or electromechanical
energy for audience
3
• New age media
• electronic communication that involves the use of
computer technology

10. EVOLUTION
OF MEDIA
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11. • Pakistan television corporation
came into being under the ministry
of information headed by Ubaid ur
Rehman.
In
Ayub
khan’s
Era

12. On November 26,
1964 the first official
television station PTV
transmission
broadcasts from
LAHORE

13. • Television was brought under the
Islamalic campaign, Heavy pressure
on the media to safeguard the glory of
Islam.In response to the ban on the
daily musawaat the Pakistan Federal
Union of Journalists protested and
launched a campaign of hunger
strike.
In Zia
ul
Haq’s
Era

14. • The government issued the Pakistan
Electronic Media (PEMRA) in March
2002.In Pervaiz
Musharaf
Era

15. In Pervaiz Musharraf’s Era
 PEMRA is a Country Guide to
regulate the establishment of all
broadcast stations in the country
sepcially Indian channals.

16. Purpose Of
Media
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17. Entertain
Advertise
Inform
There are three purposes of Media

18. Purpose of Media
 Inform:
 Public does receives a clearer picture of
what is happening in the world
 People wants to know the details whether
its an;
 Upcoming election
 City council action
 A war on the other side of the town
 A house that burns down across town

19. Purpose of Media
 Entertainment:
 Sports and entertainment are huge aspects of the media
package

20. Purpose of Media
 Advertisement:
 Media has the convincing power
 They can convince you to buy;
1. Products & services
2. Ideologies (political advertisement)

21. Negative
Impact Of
Media
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22. Media is nowadays going
against the Islamic teachings.
Open Issues are being
discussed which should not
be openly discussed
Media is spreading vulgarity
Destructive Media; Religious Impression

23.  Exaggeration means describing of something
and making it more than
it really is
 Overwhelming negative exaggeration
 issues
 Flashing news headlines with elements
of negative exaggeration
 Big deal made out of small issues
 Sikandar Case as an example
Destructive Media; Exaggeration

24. Destructive Media; Westernization
 European and American
culture is slowly covers our
society.
 Extensive promotion of
western product brands
 Effect on local values and
trends
 Language changes
 Change in meal preferences

25. Destructive Media; Effect on Minds Of
Children
 Media has harmfully affected
the minds of children
 Children are exposed to
things that they should not
necessarily be exposed to yet
 Media sell their own value
system to the kids through
actors, cartoon characters,
and even musicians who are
puppets in the media's
propaganda

26. Positive
Effects Of
Media
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27. Role Of Media In Promoting The Democratic
Traditions
 Media is essential to
the health of
democracy for two
reasons
Enables the citizens to
make decisions about
electoral choices
It performs a checking
function

28.  At the time of elections media
openly and in a focused way
supported democracy
 News channels played an
important role in increasing
voter turnout e.g. GEO news,
ARY
Role Of Media In Promoting The Democratic
Traditions

29. Coverage Of Natural Disaster
FloodEarth Quake

30. Social media serve as a communications platform by
spreading information about protest campaigns and other
social movements.
Benazir Bhutto’s
Shahzeb Khan Case
Social Media

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32. Conclusion
It has revealed the facts to the people
about crimes and social issues and also
informed the people about the issues
outside their country and most
importantly, media has shown the
behavior of other countries to the
Pakistan
Besides spreading exaggeration,
Pakistani media should resolve the
matters with positive attitude.

33. Media is supposed to be responsible for the
present society, trends, norms, values and so
on.. Media reflects the society and it is the
responsibility of media to expose the country
to the whole world. It’s the requirement of time
that our media should work for the positive
and real soft image of Pakistan.

34. Media should not use negative tools to increase
their viewership. There are times when they
should put their personal interests at the back
of their mind and show or write things that
could be beneficial for the country and please
stop this race of breaking first news just be
original.