Media has a significant cultural impact by acting as a medium for communicating and spreading culture to large groups. As an interlinked system, media both shapes and is shaped by culture. It affects culture by potentially diminishing traditions, impacting relationships, and creating new norms across age groups through long-distance spread of ideas. Conversely, culture bounds and influences media through conveyed values and representations that may differ across age groups. Overall, media and culture have a reciprocal relationship where each continuously changes the other over time through shifts in things like clothing, music, education, relationships, and ways of thinking.

1. Cultural Impact of
Media
Represented by: Rupam Jha
Class : BAMC (6th semester)

2. Meaning
• It is "that complex whole which includes
knowledge, belief, art, morals, law, custom
and any other capabilities and habits acquired
by man as a member of society.“
• As a defining aspect of what it means to
be human, culture is a central concept
in anthropology, encompassing the range of
phenomena that are transmitted through
social learning in human societies.

3. Mass Media
• The collective communication outlets or tools
that are used to store and deliver
information or data to a large number of
people.
• Communication channels through which
news, entertainment, education, data, or
promotional messages are disseminated.

4. Relationship between media and
culture
• Interlinked
• Media acts as a medium
• Easy communicator
• New ways involved.

5. How culture effects media
• Boundations
• Values
• Representation
• Age group

6. Media effects culture
• Diminishing Culture
• Affecting Relations
• Creating easy methods by spreading long
distance
• Impact on every age group.

10. New traditions
• Clothing
• Changing Trends of relationship
• Education
• Music
• Thinking
• Social Interacter